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1. 发明授权

US09304985B1 Promoting content 有权
标题翻译：宣传内容
公开(公告)号：US09304985B1
公开(公告)日：2016-04-05
申请号：US13471991
申请日：2012-05-15
申请人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
发明人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
IPC分类号： G06F17/27 , G06Q30/00 , G06F17/22
CPC分类号： G06F17/212 , G06F17/227 , G06F17/27 , G06F17/30893 , G06Q30/0241
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.
摘要翻译：方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于提供创意的计算机实现的方法。该方法包括使用一个或多个处理器来识别用于处理的广告素材，所述广告素材包括标题部分和主体部分，其中所述主体部分包括视觉统一资源定位符（URL），所述可视URL包括可视部分和链接到资源。该方法还包括评估包含在标题部分中的视觉URL，包括确定视觉URL的促销何时满足一个或多个促销标准，如果是，则促进包括在标题部分中的视觉URL。该方法还包括向包含标题部分的广告素材提供所提升的视觉URL。

2. 发明授权

US09471551B1 Promoting content 有权
标题翻译：宣传内容
公开(公告)号：US09471551B1
公开(公告)日：2016-10-18
申请号：US13410921
申请日：2012-03-02
申请人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
发明人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
IPC分类号： G06F17/27 , G06Q30/02 , G06F17/21
CPC分类号： G06F17/218 , G06F17/2785 , G06Q30/00
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method that includes identifying, using one or more processors, a creative for processing. The creative includes a title portion and a body portion. The body portion includes a plurality of lines of text includes a first line of text and a second line of text. The method further includes evaluating the body portion including determining when the body portion includes a complete phrase. The evaluating includes applying a test to one or more words in the body portion. The method further includes promoting, using the one or more processors, the complete phrase into the title portion. The method further includes providing the creative includes the title portion with the promoted complete phrase.
摘要翻译：方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括计算机实现的方法，其包括使用一个或多个处理器来识别广告素材以进行处理。广告素材包含标题部分和正文部分。主体部分包括多行文本，其包括第一行文本和第二行文本。该方法还包括评估身体部分，包括确定身体部位何时包括完整的短语。评估包括对身体部分中的一个或多个单词应用测试。该方法还包括将完整短语促进使用一个或多个处理器作为标题部分。该方法还包括提供广告素材包括具有所提升的完整短语的标题部分。

3. 发明授权

US09378191B1 Promoting content 有权
标题翻译：宣传内容
公开(公告)号：US09378191B1
公开(公告)日：2016-06-28
申请号：US13472033
申请日：2012-05-15
申请人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
发明人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
IPC分类号： G06F17/27 , G06F17/00 , G06F17/21
CPC分类号： G06F17/218 , G06F17/2785 , G06F17/30867
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing creatives. The method comprises identifying a creative for processing, the creative including a title portion, a body portion and optionally a reference portion. The method further comprises evaluating the body portion and the reference portion including determining when either portion includes one or more candidate words or candidate reference that can be added to the title portion. The method further comprises determining when, if promoted, the candidate one or more words or candidate reference would be redundant to content already included in the title portion. The method further comprises promoting the candidate one or more words or candidate reference into the title portion when no unacceptable redundancy is determined. The method further comprises providing the creative including the title portion with the promoted candidate one or more words or candidate reference.
摘要翻译：方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于提供广告素材的方法。所述方法包括识别用于处理的广告素材，所述广告素材包括标题部分，主体部分和可选地参考部分。该方法还包括评估身体部分和参考部分，包括确定何时任一部分包括一个或多个可添加到标题部分的候选词或候选引用。该方法还包括确定何时被提升，候选一个或多个词或候选引用对于已经包括在标题部分中的内容将是冗余的。该方法还包括当没有确定不可接受的冗余时，将候选的一个或多个单词或候选引用推广到标题部分中。该方法还包括向包含标题部分的广告素材提供所推荐的候选者一个或多个单词或候选参考。

4. 发明授权

US08712850B1 Promoting content 有权
标题翻译：宣传内容
公开(公告)号：US08712850B1
公开(公告)日：2014-04-29
申请号：US13472077
申请日：2012-05-15
申请人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
发明人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
IPC分类号： G06Q30/00
CPC分类号： G06F17/218 , G06F17/2785 , G06Q30/00
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing a creative. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion, a body portion and optionally a reference portion. The method further comprises evaluating the body portion including determining when the body portion includes one or more words that can be added to the title portion. The method further comprises promoting, using the one or more processors, the one or more words into the title portion. The method further comprises providing the creative including the title portion with the promoted one or more words.
摘要翻译：方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于提供创意的计算机实现的方法。该方法包括使用一个或多个处理器来识别用于处理的广告素材，所述广告素材包括标题部分，主体部分和可选的参考部分。该方法还包括评估身体部位，包括确定身体部位何时包括可添加到标题部分的一个或多个单词。该方法还包括：将一个或多个处理器使用一个或多个单词推进到标题部分。所述方法还包括向所述广告素材提供包括所述标题部分与被提升的一个或多个单词。

5. 发明授权

US09264484B1 Attributing preferences to locations for serving content 有权
标题翻译：将偏好设置为投放内容的位置
公开(公告)号：US09264484B1
公开(公告)日：2016-02-16
申请号：US13024274
申请日：2011-02-09
申请人： Emily K. Moxley , Vinod Anupam , Hobart Sze , Dani Suleman , Khanh B. Nguyen
发明人： Emily K. Moxley , Vinod Anupam , Hobart Sze , Dani Suleman , Khanh B. Nguyen
IPC分类号： G06F15/16 , H04L29/08
CPC分类号： H04L67/10 , G06F15/16 , H04L67/26 , H04W4/023 , H04W4/18 , H04W4/21
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing content, comprising: identifying a social action that includes a preference designation for an object; determining a location of an individual user associated with the social action or a location associated with the object that is the subject of the preference designation; attributing the preference designation to both the location and to the individual user, where the attributed preference designation can be used to target further content to either the individual user or other users; and receiving a request for content that is related to the location and providing, responsive to the request, one or more content items based on the attributed preference designations.
摘要翻译：方法，系统和装置，包括在计算机可读存储介质上编码的用于提供内容的计算机程序，包括：识别包括对象的偏好指定的社会动作; 确定与所述社会动作相关联的个人用户的位置或与作为所述偏好指定的对象的对象相关联的位置; 将偏好指定归因于位置和个体用户，其中可以使用归属偏好指定来将另外的内容定向到单个用户或其他用户; 以及接收与所述位置相关的内容的请求，并且响应于所述请求提供基于归因的偏好设计的一个或多个内容项。

6. 发明申请

US20120151359A1 CORRELATING USER INTERACTIONS WITH INTERFACES 有权
标题翻译：与接口相关的用户交互
公开(公告)号：US20120151359A1
公开(公告)日：2012-06-14
申请号：US12964360
申请日：2010-12-09
申请人： Clarence C. Mysen , Emily K. Moxley
发明人： Clarence C. Mysen , Emily K. Moxley
IPC分类号： G06F3/048 , G06F15/16
CPC分类号： H04L67/22 , G06F11/3438 , G06F11/3476 , G06F11/3495 , G06F2201/875 , H04L43/062 , H04L43/08
摘要： Methods, systems, and computer program products are provided for tracking user interactions with interfaces and determining social data. One example method includes receiving from an entity an indication of interfaces that are used to interact with users, registering the user interfaces, tracking user interaction with the interfaces, and using the tracking information to determine all actions associated with a given user that are to be attributed to the entity.
摘要翻译：提供了方法，系统和计算机程序产品，用于跟踪用户与界面的交互和确定社交数据。一个示例性方法包括从实体接收用于与用户交互的接口的指示，注册用户界面，跟踪与接口的用户交互，以及使用跟踪信息来确定与给定用户相关联的所有动作归因于实体。

7. 发明申请

US20110276397A1 SOCIAL MEDIA ENABLED ADVERTISING 审中-公开
标题翻译：社会媒体启用广告
公开(公告)号：US20110276397A1
公开(公告)日：2011-11-10
申请号：US13086562
申请日：2011-04-14
申请人： Emily K. Moxley , Daniel Dulitz
发明人： Emily K. Moxley , Daniel Dulitz
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0251 , G06Q30/0254 , G06Q30/0277 , G06Q50/01
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for social media advertising. In one aspect, a method includes associating keywords with a social media network property of an advertiser, periodically obtaining from the social media network property content on the social media network property of the advertiser, receiving a keyword for an advertisement request for a user device, determining that the received keyword is one of the keywords associated with the social media network property and in response to the determination generating an advertisement responsive to the request, the advertisement including at least some of the content obtained from the social media network property, providing the advertisement for display on a user device.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于社交媒体广告。一方面，一种方法包括将关键词与广告主的社交媒体网络属性相关联，从社交媒体网络周期性地获取广告主的社交媒体网络属性上的属性内容，接收用户设备的广告请求的关键字，确定所接收的关键字是与社交媒体网络属性相关联的关键词之一，并且响应于确定产生响应于该请求的广告，广告包括从社交媒体网络属性获得的至少一些内容，提供用于在用户设备上显示的广告。

8. 发明授权

US09632972B1 Determining influence in a social community 有权
公开(公告)号：US09632972B1
公开(公告)日：2017-04-25
申请号：US13482525
申请日：2012-05-29
申请人： Emily K. Moxley , Vinod Anupam , Hobart Sze , Dani Suleman , Khanh B. Nguyen
发明人： Emily K. Moxley , Vinod Anupam , Hobart Sze , Dani Suleman , Khanh B. Nguyen
IPC分类号： G06F15/16
CPC分类号： G06F15/16 , G06Q30/0269 , G06Q50/01
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for determining influence in a social community. In one aspect, a method includes identifying a user in a community; determining an influence score to be associated with the user in the community for a particular topic, including: determining a reach of one or more communications that relate to the particular topic that have been distributed from the user to other users in the community, and evaluating the reach as compared to the reach of one or more communications distributed from other users in the community for the particular topic; and storing the influence score in association with the user.

9. 发明申请

US20160036929A1 LONG TERM TARGETING OF CONTENT ITEMS 审中-公开
标题翻译：内容项目的长期目标
公开(公告)号：US20160036929A1
公开(公告)日：2016-02-04
申请号：US13175669
申请日：2011-07-01
申请人： Marcus A. Leal , Emily K. Moxley
发明人： Marcus A. Leal , Emily K. Moxley
IPC分类号： H04L29/08
CPC分类号： H04L67/22 , G06Q30/02 , H04L67/146 , H04L67/306
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for long term targeting. In one aspect, a method includes identifying a user including assigning the user a unique identifier and recognizing the user each time the user interacts with a content management system; logging user actions and preferences as a user interacts with one or more web based resources over time, over different devices and with different browsers including storing preferences of the user; receiving from the user a request for content, the request received at the content management system; and targeting content to the user based on the stored preferences.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于长期定位。一方面，一种方法包括识别用户，包括为用户分配唯一的标识符，并且每次用户与内容管理系统交互时识别用户; 当用户随着时间的推移，不同的设备和不同的浏览器（包括存储用户的偏好）与一个或多个基于web的资源进行交互时记录用户动作和偏好; 从所述用户接收对所述内容的请求，所述请求在所述内容管理系统处接收; 并根据所存储的偏好将内容定向到用户。

10. 发明授权

US08589235B2 Method of answering questions by trusted participants 有权
标题翻译：信任参与者回答问题的方法
公开(公告)号：US08589235B2
公开(公告)日：2013-11-19
申请号：US13188440
申请日：2011-07-21
申请人： Emily K. Moxley , Josh T. Wills , Daniel Dulitz
发明人： Emily K. Moxley , Josh T. Wills , Daniel Dulitz
IPC分类号： G06F17/00
CPC分类号： G06F17/30861 , G06Q10/10 , G06Q30/02
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for facilitating online conversation. In one aspect, a method includes determining that a user has submitted a question to be viewed by trusted participants of an online conversation, wherein the trusted participants include the user, one or more advertisers and one or more social network friends of the user, obtaining a reply to the question from one of the trusted participants, and providing the reply to the trusted participants.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于促进在线对话。在一个方面，一种方法包括确定用户已经提交了要被可信任的参与者查看的在线对话的问题，其中所述可信参与者包括用户，一个或多个广告商和用户的一个或多个社交网络朋友，获得从受信任的参与者之一回答问题，并向受信任的参与者提供答复。

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