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1. 发明授权

US09378191B1 Promoting content 有权
标题翻译：宣传内容
公开(公告)号：US09378191B1
公开(公告)日：2016-06-28
申请号：US13472033
申请日：2012-05-15
申请人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
发明人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
IPC分类号： G06F17/27 , G06F17/00 , G06F17/21
CPC分类号： G06F17/218 , G06F17/2785 , G06F17/30867
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing creatives. The method comprises identifying a creative for processing, the creative including a title portion, a body portion and optionally a reference portion. The method further comprises evaluating the body portion and the reference portion including determining when either portion includes one or more candidate words or candidate reference that can be added to the title portion. The method further comprises determining when, if promoted, the candidate one or more words or candidate reference would be redundant to content already included in the title portion. The method further comprises promoting the candidate one or more words or candidate reference into the title portion when no unacceptable redundancy is determined. The method further comprises providing the creative including the title portion with the promoted candidate one or more words or candidate reference.
摘要翻译：方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于提供广告素材的方法。所述方法包括识别用于处理的广告素材，所述广告素材包括标题部分，主体部分和可选地参考部分。该方法还包括评估身体部分和参考部分，包括确定何时任一部分包括一个或多个可添加到标题部分的候选词或候选引用。该方法还包括确定何时被提升，候选一个或多个词或候选引用对于已经包括在标题部分中的内容将是冗余的。该方法还包括当没有确定不可接受的冗余时，将候选的一个或多个单词或候选引用推广到标题部分中。该方法还包括向包含标题部分的广告素材提供所推荐的候选者一个或多个单词或候选参考。

2. 发明授权

US09471551B1 Promoting content 有权
标题翻译：宣传内容
公开(公告)号：US09471551B1
公开(公告)日：2016-10-18
申请号：US13410921
申请日：2012-03-02
申请人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
发明人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
IPC分类号： G06F17/27 , G06Q30/02 , G06F17/21
CPC分类号： G06F17/218 , G06F17/2785 , G06Q30/00
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method that includes identifying, using one or more processors, a creative for processing. The creative includes a title portion and a body portion. The body portion includes a plurality of lines of text includes a first line of text and a second line of text. The method further includes evaluating the body portion including determining when the body portion includes a complete phrase. The evaluating includes applying a test to one or more words in the body portion. The method further includes promoting, using the one or more processors, the complete phrase into the title portion. The method further includes providing the creative includes the title portion with the promoted complete phrase.
摘要翻译：方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括计算机实现的方法，其包括使用一个或多个处理器来识别广告素材以进行处理。广告素材包含标题部分和正文部分。主体部分包括多行文本，其包括第一行文本和第二行文本。该方法还包括评估身体部分，包括确定身体部位何时包括完整的短语。评估包括对身体部分中的一个或多个单词应用测试。该方法还包括将完整短语促进使用一个或多个处理器作为标题部分。该方法还包括提供广告素材包括具有所提升的完整短语的标题部分。

3. 发明授权

US09304985B1 Promoting content 有权
标题翻译：宣传内容
公开(公告)号：US09304985B1
公开(公告)日：2016-04-05
申请号：US13471991
申请日：2012-05-15
申请人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
发明人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
IPC分类号： G06F17/27 , G06Q30/00 , G06F17/22
CPC分类号： G06F17/212 , G06F17/227 , G06F17/27 , G06F17/30893 , G06Q30/0241
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.
摘要翻译：方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于提供创意的计算机实现的方法。该方法包括使用一个或多个处理器来识别用于处理的广告素材，所述广告素材包括标题部分和主体部分，其中所述主体部分包括视觉统一资源定位符（URL），所述可视URL包括可视部分和链接到资源。该方法还包括评估包含在标题部分中的视觉URL，包括确定视觉URL的促销何时满足一个或多个促销标准，如果是，则促进包括在标题部分中的视觉URL。该方法还包括向包含标题部分的广告素材提供所提升的视觉URL。

4. 发明授权

US08712850B1 Promoting content 有权
标题翻译：宣传内容
公开(公告)号：US08712850B1
公开(公告)日：2014-04-29
申请号：US13472077
申请日：2012-05-15
申请人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
发明人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
IPC分类号： G06Q30/00
CPC分类号： G06F17/218 , G06F17/2785 , G06Q30/00
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing a creative. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion, a body portion and optionally a reference portion. The method further comprises evaluating the body portion including determining when the body portion includes one or more words that can be added to the title portion. The method further comprises promoting, using the one or more processors, the one or more words into the title portion. The method further comprises providing the creative including the title portion with the promoted one or more words.
摘要翻译：方法，系统和装置，包括在计算机可读存储介质上编码的计算机程序，并且包括用于提供创意的计算机实现的方法。该方法包括使用一个或多个处理器来识别用于处理的广告素材，所述广告素材包括标题部分，主体部分和可选的参考部分。该方法还包括评估身体部位，包括确定身体部位何时包括可添加到标题部分的一个或多个单词。该方法还包括：将一个或多个处理器使用一个或多个单词推进到标题部分。所述方法还包括向所述广告素材提供包括所述标题部分与被提升的一个或多个单词。

5. 发明授权

US09734460B1 Adjusting participation of content in a selection process 有权
公开(公告)号：US09734460B1
公开(公告)日：2017-08-15
申请号：US12478241
申请日：2009-06-04
申请人： Shivakumar Venkataraman , Ramakrishnan Srikant , Anshul Kothari , Aranyak Mehta , Vivek Raghunathan , Nagbhushan Veerapaneni , Abhishek Bapna , Adam Isaac Juda
发明人： Shivakumar Venkataraman , Ramakrishnan Srikant , Anshul Kothari , Aranyak Mehta , Vivek Raghunathan , Nagbhushan Veerapaneni , Abhishek Bapna , Adam Isaac Juda
IPC分类号： G06Q10/00 , G06Q30/06
CPC分类号： G06Q10/00 , G06Q30/0242 , G06Q30/0641
摘要： Methods, systems, and apparatus, including computer program products, in which participation probabilities for content items in content item selection processes are adjusted based upon predicted performance measures. The predicted performance measures can be compared to one or more other predicted performance measures and/or threshold/scaling data to determine how to adjust the participation probability of the content item in the content item selection process.

6. 发明申请

US20100177691A1 METHOD AND APPARATUS FOR DETERMINING CAPABILITY OF A SERVING SYSTEM FOR ANCHORING A CALL USING AN INTELLIGENT NETWORK PROTOCOL 有权
标题翻译：用于确定使用智能网络协议进行呼叫的服务系统的能力的方法和装置
公开(公告)号：US20100177691A1
公开(公告)日：2010-07-15
申请号：US12602876
申请日：2008-06-26
申请人： Sudhakar R. Patil , Mark Delsesto , Shivakumar Venkataraman
发明人： Sudhakar R. Patil , Mark Delsesto , Shivakumar Venkataraman
IPC分类号： H04W40/00
CPC分类号： H04W36/14 , H04W36/0083
摘要： A method (200) for determining capability of a serving system for anchoring a call using an intelligent network protocol is provided. A communication network (100) includes a plurality of serving systems. Each serving system of the plurality of serving systems is associated with a unique identifier (ID). The method at a communication device (124) includes detecting (204) a movement of the communication device from a first serving system (102) to a second serving system (104) based on the unique ID of the first serving system and the unique ID of the second serving system. Further, the method includes accessing (206) a list that includes a mapping of the unique ID of each serving system with the intelligent network protocol capability of the serving system. Furthermore, the method includes determining (208), based on the list, whether the second serving system supports the intelligent network protocol for anchoring a call.
摘要翻译：提供了一种用于使用智能网络协议来确定用于锚定呼叫的服务系统的能力的方法（200）。通信网络（100）包括多个服务系统。多个服务系统中的每个服务系统与唯一标识符（ID）相关联。在通信设备（124）处的方法包括基于第一服务系统的唯一ID和唯一ID（204）检测（204）通信设备从第一服务系统（102）到第二服务系统（104）的移动的第二个服务系统。此外，该方法包括访问（206）包括每个服务系统的唯一ID与服务系统的智能网络协议能力的映射的列表。此外，该方法包括基于该列表来确定（208）第二服务系统是否支持用于锚定呼叫的智能网络协议。

7. 发明授权

US08477924B2 Method and system for optimizing two-stage dialing 有权
标题翻译：优化两阶段拨号的方法和系统
公开(公告)号：US08477924B2
公开(公告)日：2013-07-02
申请号：US12602855
申请日：2008-06-26
申请人： Shivakumar Venkataraman
发明人： Shivakumar Venkataraman
IPC分类号： H04M3/42
CPC分类号： H04M3/50 , H04M3/44 , H04M2203/2016
摘要： A method (200) for establishing a communication session between a caller device (104) and a called device (106) in a two-stage dialing protocol is provided. The method includes transmitting (204) at least one list of contacts and at least one list of index values to a communication server. Each index value of the at least one list of index values is associated with a corresponding contact from the at least one list of contacts. Further, the method includes initiating (206) a first-stage communication between a communication between the caller device and the communication server based communication server based on an input received at the caller device the caller device. Furthermore, the method includes transmitting (208) at least one set of characters of communication server based on a set of inputs received at the caller device and establishing (210) the communication session between the caller device and the called device based on the at least one set of characters.
摘要翻译：提供了一种用于在两级拨号协议中建立呼叫者设备（104）和被叫设备（106）之间的通信会话的方法（200）。该方法包括向通信服务器发送（204）至少一个联系人列表和至少一个索引值列表。所述至少一个索引值列表的每个索引值与来自所述至少一个联系人列表的对应联系人相关联。此外，该方法包括基于在呼叫者设备处接收的呼叫者设备，在呼叫者设备和基于通信服务器的通信服务器之间的通信之间发起（206）第一阶段通信。此外，该方法包括基于在呼叫者设备处接收到的一组输入来发送（208）至少一组通信服务器的字符，并至少基于至少一个来建立（210）呼叫者设备和被叫设备之间的通信会话一组人物。

8. 发明授权

US06615203B1 Method, computer program product, and system for pushdown analysis during query plan generation 有权
标题翻译：方法，计算机程序产品和查询计划生成期间下推分析系统
公开(公告)号：US06615203B1
公开(公告)日：2003-09-02
申请号：US09466560
申请日：1999-12-17
申请人： Eileen Tien Lin , Tina Louise Mukai , Shivakumar Venkataraman , Tian Zhang
发明人： Eileen Tien Lin , Tina Louise Mukai , Shivakumar Venkataraman , Tian Zhang
IPC分类号： G06F1730
CPC分类号： G06F17/30463 , Y10S707/99933
摘要： A method, computer product, and system for pushdown analysis during query plan generation is provided. Rather than do pushdown analysis for portions of a query that are query execution plan independent, the present invention provides pushdown analysis for features of a query that are plan dependent. This is done by evaluating a portion of the query plan for pushdownability to a remote database system; and if pushdownable to the remote database system, generating cost parameters for the portion of the plan if executed at a local database system and if executed at the remote database system. With both sets of cost parameters, the query optimizer has added information on which to select an optimal query plan.
摘要翻译：提供了一种查询计划生成过程中用于下推分析的方法，计算机产品和系统。本发明不是针对不依赖于查询执行计划的查询的部分进行下推分析，而是针对依赖于计划的查询的特征提供下推分析。这可以通过评估查询计划的一部分来实现对远程数据库系统的可推延性; 并且如果可以向远端数据库系统推送，则在本地数据库系统上执行并且如果在远程数据库系统上执行，则为计划的该部分生成成本参数。使用两组成本参数，查询优化器添加了选择最佳查询计划的信息。

9. 发明授权

US08484075B1 Determining and displaying impression share to advertisers 有权
标题翻译：确定和显示广告客户的展示次数份额
公开(公告)号：US08484075B1
公开(公告)日：2013-07-09
申请号：US13051348
申请日：2011-03-18
申请人： Weipeng Yan , Shivakumar Venkataraman , Anshul Kothari
发明人： Weipeng Yan , Shivakumar Venkataraman , Anshul Kothari
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0243 , G06Q30/0246 , G06Q30/0275 , G06Q40/12
摘要： An advertisement associated with a bid and a budget for placement of the advertisement is received, and a determination as to whether to present the advertisement is made. A number of times the advertisement is presented is calculated, and the number of times the advertisement is not presented is calculated. An impression share statistic for the advertisement is calculated based on the calculation of the number of times the advertisement is presented and the calculation of the number of times the advertisement is not presented.
摘要翻译：接收与投标相关联的广告和用于放置广告的预算，并且确定是否呈现广告。计算广告呈现的次数，并计算广告未呈现的次数。基于广告的呈现次数的计算和不显示广告次数的计算，计算广告的印象份额统计量。

10. 发明授权

US08171021B2 Query identification and association 有权
标题翻译：查询识别和关联
公开(公告)号：US08171021B2
公开(公告)日：2012-05-01
申请号：US12486195
申请日：2009-06-17
申请人： Ramananthan V. Guha , Shivakumar Venkataraman , Vineet Gupta , Gokay Baris Gultekin , Pradnya Karbhari , Abhinav Jalan
发明人： Ramananthan V. Guha , Shivakumar Venkataraman , Vineet Gupta , Gokay Baris Gultekin , Pradnya Karbhari , Abhinav Jalan
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06F17/30864 , G06Q30/02 , G06Q30/0256
摘要： Apparatus, systems and methods for predictive query identification for advertisements are disclosed. Candidate query are identified from queries stored in a query log. Relevancy scores for a plurality of web documents are generated, each relevancy score associated with a corresponding web document and being a measure of the relevance of the candidate query to the web document. A web document having an associated relevancy score that exceeds a relevancy threshold is selected. The selected web document is associated with the candidate query.
摘要翻译：公开了用于广告的预测性查询识别的装置，系统和方法。从查询记录中存储的查询中识别候选查询。生成多个web文档的相关性分数，每个相关分数与相应的web文档相关联，并且是候选查询与web文档的相关性的量度。选择具有超过相关性阈值的相关联的相关性分数的网络文档。选定的Web文档与候选查询相关联。

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