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    • 26. 发明申请
    • METHODS AND APPARATUS TO DETERMINE MEDIA IMPRESSIONS USING DISTRIBUTED DEMOGRAPHIC INFORMATION
    • 使用分布式人口统计信息确定媒体印象的方法和设备
    • WO2012087954A3
    • 2012-08-23
    • PCT/US2011065881
    • 2011-12-19
    • NIELSEN CO US LLCKALUS MARKPAPARO ARIGERAGHTY KEVIN
    • KALUS MARKPAPARO ARIGERAGHTY KEVIN
    • G06Q50/10G06Q50/30
    • H04L43/04G06Q30/02H04L29/08621H04L67/146
    • Examples to determine media impressions using distributed demographic information are disclosed. Some disclosed example methods involve sending a request to an impression monitor system in response to detecting a login event at a client device. The login event is associated with an Internet-based service of a first Internet domain different from a second internet domain of the impression monitor system. Such disclosed example methods also involve sending a login reporting message to a database proprietor that provides the Internet-based service. The login reporting message including first and second cookie identifiers. The first cookie identifier is associated with the first Internet domain of the Internet-based service, and the second cookie identifier is associated with the second Internet domain of the impression monitor system.
    • 公开了使用分布式人口统计信息来确定媒体印象的示例。 一些公开的示例方法涉及响应于在客户端设备处检测到登录事件而向展示监视器系统发送请求。 登录事件与不同于印象监视器系统的第二互联网域的第一互联网域的基于因特网的服务相关联。 这种公开的示例方法还涉及向提供基于因特网的服务的数据库所有者发送登录报告消息。 登录报告消息包括第一和第二cookie标识符。 第一cookie标识符与基于因特网的服务的第一互联网域相关联,并且第二Cookie标识符与印象监视器系统的第二互联网域相关联。
    • 28. 发明申请
    • MONITORING STREAMING MEDIA CONTENT
    • 监测流媒体内容
    • WO2012177866A2
    • 2012-12-27
    • PCT/US2012043535
    • 2012-06-21
    • NIELSEN CO US LLCRAMASWAMY ARUNBESEHANIC JAN
    • RAMASWAMY ARUNBESEHANIC JAN
    • H04N21/43
    • H04L43/06H04L65/4069H04L65/607H04L65/80H04N1/32101H04N19/46H04N21/2353H04N21/6582H04N21/8126H04N21/8358
    • Methods, apparatus and articles of manufacture to monitor streaming media content are disclosed. An example method disclosed herein to monitor streaming media content comprises extracting metering data having a first format from media content to be provided to a content presentation device via a transport stream, the extracted metering data identifying at least one of the media content or a source of the media content, the extracted metering data not being decodable by a meter associated with the content presentation device, transcoding the extracted metering data to form transcoded metering data having a second format decodable by the meter associated with the content presentation device, and encoding the transcoded metering data into a metadata channel to send the transcoded metering data to the content presentation device, the metadata channel being associated with the transport stream.
    • 公开了用于监视流媒体内容的方法,装置和制品。 本文中公开的用于监视流媒体内容的示例性方法包括经由传输流从要提供给内容呈现设备的媒体内容提取具有第一格式的计量数据,所提取的计量数据标识媒体内容或源的 媒体内容,提取的测量数据不能被与内容呈现设备相关联的仪表解码,对所提取的测量数据进行代码转换以形成具有可由与内容呈现设备相关联的仪表解码的第二格式的代码转换计量数据,以及对代码转换 将数据计量到元数据信道中以将代码转换的计量数据发送到内容呈现设备,元数据信道与传输流相关联。
    • 30. 发明申请
    • CALIBRATE A CHOICE FORECASTING SYSTEM FOR USE IN MARKET SHARE FORECASTING
    • 校准用于市场分析预测的选择预测系统
    • WO2010025252A3
    • 2010-04-15
    • PCT/US2009055199
    • 2009-08-27
    • NIELSEN CO US LLC
    • WAGNER JOHN GERARDZIMMERMAN WILLIAM KELLY
    • G06F17/30
    • G06Q30/02G06Q30/0202
    • Methods and apparatus to calibrate a choice forecasting system for use in market share forecasting are disclosed. An example disclosed method comprises obtaining market research data to determine a plurality of choice probabilities and a plurality of segment weights, each choice probability representing a probability that a respective population segment will choose a respective alternative from a plurality of alternatives and each segment weight representing a weight of a respective population segment in an overall population, and performing a calibration procedure to calibrate the plurality of choice probabilities and plurality of segment weights, the calibration procedure configured to preserve before and after calibration relative contributions of a pair of population segments to a first choice share corresponding to a first alternative, the first choice share for the first alternative determinable from the plurality of segment weights and a subset of the plurality of choice probabilities corresponding to the first alternative.
    • 公开了用于校准市场份额预测中使用的选择预测系统的方法和装置。 一个示例公开的方法包括获得市场研究数据以确定多个选择概率和多个分段权重,每个选择概率表示相应总体分段将从多个选择中选择相应替代的概率,并且每个分段权重表示 并且执行校准程序以校准多个选择概率和多个段权重,所述校准过程被配置为在校准之前和之后保持一对群体段之间的相对贡献与第一 对应于第一替代的选择份额,可从多个段权重确定的第一备选的第一选择份额和对应于第一备选方案的多个选择概率的子集。