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    • 52. 发明申请
    • PACKAGED PRODUCT HAVING A REACTIVE LABEL AND A METHOD OF ITS USE
    • 具有反应性标签的包装产品及其使用方法
    • US20110140844A1
    • 2011-06-16
    • US12638024
    • 2009-12-15
    • Kenneth Stephen McGuireDean Larry DuVal
    • Kenneth Stephen McGuireDean Larry DuVal
    • G08B5/22
    • G09F3/0291B65D2203/12G09F3/208G09F27/00G09F2003/0273G09F2027/001
    • A reactive label is capable of reacting with a shopper that peruses the label while considering the purchase of the labeled product. The label includes sensors and a display unit and is powered by incorporated batteries or photovoltaic cells. The sensors can include a timer that provides the shopper with additional information from a ROM by displaying it sequentially on an LCD screen or the like. The sensors can also include a sensor such as an optical sensor that measures such factors as hair reflectance and can inform the shopper as to the suitability of the product (if, for example, it is a shampoo) for their personal use. The reactive label gives the shopper a previously unattainable sense of product personalization and will thereby enhance a sense of loyalty to and confidence in the product.
    • 反应性标签能够在考虑购买标签产品时与购买标签的购物者进行反应。 标签包括传感器和显示单元,并由并入的电池或光伏电池供电。 传感器可以包括定时器,其通过在LCD屏幕等上依次显示来向ROM提供来自ROM的附加信息。 传感器还可以包括诸如光学传感器的传感器,其测量诸如头发反射率的因素,并且可以向购物者通知产品的适用性(例如,它是洗发剂)以供个人使用。 反应性标签给购物者以前无法实现的产品个性化感,从而增强对产品的忠诚度和信心感。