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    • 2. 发明申请
    • SYSTEM AND METHOD FOR IDENTIFYING A RETAIL CUSTOMER’S PURCHASING HABITS
    • 用于识别零售客户的购买习惯的系统和方法
    • WO2005026903A2
    • 2005-03-24
    • PCT/US2004/029222
    • 2004-09-08
    • AXIOHM TRANSACTION SOLUTIONS, INC.
    • TURNER, KyleMORRIN, KevinGILBERT, Jeffrey
    • G06F
    • G07G5/00G06Q30/02G06Q30/0238G06Q30/0242G07G1/12
    • A system and method for targeting marketing messages at a point-of-sale consumer by collecting current transactional receipt data, such as the time of a retail transaction, the date of the transaction, the number of items purchased the transaction, and the total dollar value of a transaction. The data collected from the receipt is then applied to one or more algorithms to determine which marketing messages are most likely to be successful. A predetermined number of marketing messages found most likely to be successful are then printed on the customer receipt in order of priority of expected effectiveness. The system is designed to be used in connection with a point-of-sale terminal without the need for additional hardware, such as a second printer, or the need to access historical customer data.
    • 一种用于通过收集当前交易收据数据来定位销售点消费者的营销信息的系统和方法,例如零售交易的时间,交易的日期,交易的购买数量以及总的美元 交易价值。 然后将从收据收集的数据应用于一个或多个算法,以确定哪些营销消息最有可能成功。 然后按照预期效果的优先次序,将最可能成功的预定数量的营销信息印在客户收据上。 该系统被设计为与销售点终端相关联使用,而不需要诸如第二打印机的附加硬件,或者需要访问历史客户数据。