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    • 96. 发明授权
    • Apparatus and method for revenue distribution generated from delivering healthcare advertisements via EMR systems, RHIN, and electronic advertising servers
    • 通过EMR系统,RHIN和电子广告服务器提供医疗广告产生的收入分配的设备和方法
    • US08239215B2
    • 2012-08-07
    • US12015703
    • 2008-01-17
    • Andre T. VovanChris T. VovanWilliam Allen MinceyDavid Howard Glazov
    • Andre T. VovanChris T. VovanWilliam Allen MinceyDavid Howard Glazov
    • G06Q10/00G06Q50/00
    • G06Q50/22G06F19/00G06Q30/02G06Q30/0217
    • A system and method for effectively distributing revenues generated from delivering specific healthcare advertisements and non health-care specific advertisements over electronic medical record systems (EMR) and a regional healthcare information network (RHIN) using an electronic advertising server in a manner compliant with HIPAA and Federal Anti-Kickback laws. The system consists of several components including: (1) an internet or intranet based patient portal used by health consumers to communicate with their health care provider; (2) a protocol at the patient portal in which the health consumer may choose from a menu of possible actions; 3) an ad server providing appropriate protocol to distribute the advertisement on the patient portal and EMR; 4) an EMR system used by a physician to record the clinical encounters with the healthcare consumer; 5) a RHIN which bridges the EMR systems and patient portals to create a healthcare network or community of physicians, healthcare consumers and other providers using this system; and 6) an advertisement targeting process.
    • 一种系统和方法,用于通过使用电子广告服务器以符合HIPAA和HIPAA的方式有效地分配通过电子病历系统(EMR)和区域医疗保健信息网络(RHIN)提供特定医疗广告和非保健特定广告而产生的收入, 联邦反反击法。 该系统由几个组成部分组成,包括:(1)卫生消费者使用互联网或内联网的患者门户与其医疗保健提供者进行沟通; (2)患者门户的协议,卫生消费者可以从其中选择可能的行动菜单; 3)广告服务器,提供适当的协议,以在病人门户和EMR上分发广告; 4)由医师用来记录与医疗保健消费者的临床相遇的EMR系统; 5)连接EMR系统和患者门户的RHIN,以创建医疗网络或社区的医师,医疗保健消费者和使用该系统的其他提供者; 和6)广告定位过程。