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    • 12. 发明申请
    • SECONDARY MARKET FOR CONSUMER REWARDS
    • 消费者奖励的二级市场
    • US20090259533A1
    • 2009-10-15
    • US12101855
    • 2008-04-11
    • Brian James UtterThomas Frank BergstraesserAlexander G. Gounares
    • Brian James UtterThomas Frank BergstraesserAlexander G. Gounares
    • G06Q30/00
    • G06Q30/06G06Q30/02G06Q30/0226G06Q30/0241
    • System(s) and method(s) are provided to trade compensation credit(s) in a customer price incentive scheme funded through advertisement. A secondary market for rewards is established through advertisement spend from a set of disparate category advertisers (e.g., brand advertisers and product advertisers). Market liquidity is injected through an advertisement component that directs a portion of advertisement spend to issue tradable compensation credit(s) at a initial offering price. A trade platform facilitates commercialization of compensation credit(s) among a set of registered advertisers: A regulatory component provides governance and establishes pricing of traded compensation credit(s), while a brokerage component facilitates negotiation among traders. Disparate advertisers can be joined for trading based at least in part on advertiser intelligence. Trade compensation credits can be utilized, for example, to directly compensate a consumer; increase advertisement; establish an exclusivity advertiser club; or to engage a third-party serviced provider.
    • 提供系统和方法,以通过广告资助的客户价格激励计划中的贸易补偿信贷。 通过来自一组不同类别的广告商(例如,品牌广告商和产品广告商)的广告支出来建立奖励的二级市场。 市场流动性通过广告部分注入,该广告组件指导广告支出的一部分以初始发行价发行可交易的补偿信用。 一个贸易平台有助于在一组注册广告商之间实现商业化的补偿信用:监管部门提供治理并建立交易性赔偿信用证的定价,而经纪业务部门便于商人之间的谈判。 至少部分基于广告客户的情报,不同的广告客户可以加入交易。 例如,可以利用贸易补偿抵免直接补偿消费者; 增加广告; 建立独家广告商俱乐部; 或聘请第三方服务提供商。