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    • 12. 发明申请
    • OMNI-CHANNEL DEMAND MODELING AND PRICE OPTIMIZATION
    • OMNI通道需求建模与价格优化
    • US20150317653A1
    • 2015-11-05
    • US14266297
    • 2014-04-30
    • International Business Machines Corporation
    • Markus R. EttlPavithra HarshaTze Chao NgShivaram Subramanian
    • G06Q30/02
    • G06Q30/0206G06Q30/02G06Q30/0201G06Q30/0202G06Q30/0205
    • Predicting demand of a product offered in multiple channels for a seller that has a plurality of physical store channels and one or more virtual channels, may comprise obtaining transaction log data having records of sales transactions with location identifiers in the one or more virtual channels. The one or more virtual channels may be segmented by locations based on locations of the physical stores and the location identifiers in the transaction log data. A demand model may be estimated by location that incorporates demand for the multiple channels in that location and captures cross-effect of said multiple channels in the same location based on historic sales and transaction data. Integrated price optimization may be performed across all channels and locations that compute one or more prices for each virtual channel and one price for each location in the other channels while also satisfying a plurality of inter-channel and inter-locations constraints.
    • 对于具有多个物理存储通道和一个或多个虚拟通道的卖方,预测对多个通道提供的产品的需求可以包括获得具有在一个或多个虚拟通道中的位置标识符的销售交易记录的交易记录数据。 一个或多个虚拟通道可以基于物理存储器的位置和位置标识符在事务日志数据中的位置被分割。 需求模型可以通过对该位置中的多个信道的需求进行合并的位置来估计,并且基于历史销售和交易数据捕获在相同位置的所述多个信道的交叉效应。 可以在所有信道和位置上执行集成价格优化,所述信道和位置为每个虚拟信道计算一个或多个价格,并且在其他信道中为每个位置计算一个价格,同时还满足多个信道间和位置间约束。