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    • 31. 发明申请
    • EFFECTIVE AD PLACEMENT
    • 有效的放置
    • US20110258033A1
    • 2011-10-20
    • US12760572
    • 2010-04-15
    • Sreenivas GollapudiRina Panigrahy
    • Sreenivas GollapudiRina Panigrahy
    • G06Q30/00G06F17/30
    • G06Q30/0244G06F16/972G06Q30/02G06Q30/0243
    • Search results and ads that satisfy a query may be formatted into a search results page where an initial placement of ads may result in an estimated click through rate for the presented ads. An adjustment factor may be determined based on parameters associated with the search results, such as the clicks on the search results themselves. The adjustment factor may be applied to a particular ad to determine if an estimated click through rate of the particular ad will change with respect to a position when there are a first number of mainline ads and a second number of side bar ads. Mainline exclusivity may be appropriate for an ad to increase the click through rate of the ad. The increase may be determined in accordance with the adjustment factor to decide whether to present the ad with mainline exclusivity.
    • 满足查询的搜索结果和广告可能格式化为搜索结果页面,其中初始展示位置可能会导致展示广告的估算点击率。 可以基于与搜索结果相关联的参数(例如搜索结果本身的点击)来确定调整因子。 调整因子可以应用于特定广告,以确定当存在第一数量的主线广告和第二数量的边栏广告时,特定广告的估计点击率是否相对于该位置而改变。 主线排他性可能适合于增加广告点击率的广告。 该增加可以根据调整因素来确定是否呈现具有主线排他性的广告。
    • 34. 发明申请
    • LARGE GRAPH MEASUREMENT
    • 大图测量
    • US20100228731A1
    • 2010-09-09
    • US12396514
    • 2009-03-03
    • Sreenivas Gollapudi
    • Sreenivas Gollapudi
    • G06F17/30G06N5/02
    • G06F17/30876G06F17/30873
    • As provided herein, a pairwise distance between nodes in a large graph can be determined efficiently. URL-sketches are generated for respective nodes in an index by extracting labels from respective nodes, which provide a reference to a link between the nodes, aggregating the labels into sets for respective nodes, and storing the sets of labels as URL-sketches. Neighborhood-sketches are generated for the respective nodes in the index using the URL-sketches, by determining a neighborhood for a node and generating a sketch using labels that are associated with the respective neighboring nodes. A distance between two nodes is determined by computing an approximate number of paths and an approximate path length between the two nodes, using the neighborhood sketches for the two nodes.
    • 如本文所提供的,可以有效地确定大图中的节点之间的成对距离。 通过从相应节点提取标签,提供对节点之间的链接的引用,将标签聚集到各个节点的集合中,并将标签集合存储为URL草图,从而为索引中的相应节点生成URL草图。 通过使用URL草图,通过确定节点的邻域并使用与各个相邻节点相关联的标签生成草图来为索引中的相应节点生成邻域草图。 通过使用两个节点的邻域草图计算两个节点之间的近似路径数和两个节点之间的近似路径长度来确定两个节点之间的距离。
    • 35. 发明授权
    • Method of finding candidate sub-queries from longer queries
    • 从较长查询中查找候选子查询的方法
    • US07765204B2
    • 2010-07-27
    • US11863045
    • 2007-09-27
    • Sreenivas GollapudiRina Panigrahy
    • Sreenivas GollapudiRina Panigrahy
    • G06F17/30
    • G06F17/30693G06F17/30457
    • A method is disclosed for identifying queries stored in a log which are semantically related to an input query that may include a large number of terms. A set of one or more subsequences are generated for each query stored in the log, and these sets of subsequences are stored in a lookup table. A set of one or more subsequences are also generated for the input query. The subsequences in the lookup table and of the input query are generated by hashing of the respective query terms to a value between 0 and 1 using a known technique of min-hashing. The present system then constructs the subsequences of the query using the k-min hashes of the query, where k is an integer based on the number of terms in the query.
    • 公开了一种用于识别存储在日志中的查询与可能包括大量项目的输入查询语义相关的查询的方法。 为存储在日志中的每个查询生成一组或多个子序列,并将这些子序列存储在查找表中。 还为输入查询生成一组或多个子序列。 查询表和输入查询中的子序列通过使用最小哈希算法的已知技术将相应的查询项散列为0到1之间的值来生成。 本系统然后使用查询的k-min哈希构建查询的子序列,其中k是基于查询中的项数的整数。