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    • 52. 发明授权
    • Using proxy behaviors for audience selection
    • 使用代理行为进行观众选择
    • US09183568B1
    • 2015-11-10
    • US14230614
    • 2014-03-31
    • Quantcast Corporation
    • Paul G. SutterKonrad S. Feldman
    • G06N99/00G06Q30/02G06N5/00G06F17/30
    • G06Q30/0255G06F17/30867G06N5/003G06Q30/0277
    • Method and system for assessing the suitability of an entity using a proxy. A description of a behavior associated with a desirable audience is received. A proxy behavior estimated to be characteristic of the desirable audience is selected. The proxy behavior comprises the performance of proxy events related to the consumption of media received by an entity over a network, which can be found in an entity's consumption history. An entity can be assessed for inclusion in a proxy audience, by examining the entity's consumption history for proxy behaviors. A behavioral model is built using a training set comprising the proxy audience. By applying the behavioral model to the consumption history of a specified entity, the specified entity's suitability for selection can be determined. Advantageously, in an embodiment, the invention enables the use of behavioral modeling techniques even when the complete behavior of the desirable audience is not available.
    • 评估使用代理的实体适用性的方法和系统。 接收与期望受众相关联的行为的描述。 选择估计为期望受众的特征的代理行为。 代理行为包括与由实体通过网络接收的媒体的消费相关的代理事件的性能,其可以在实体的消费历史中找到。 可以通过检查实体的代理行为消费历史来评估实体是否包含在代理受众中。 使用包含代理受众的培训集构建行为模型。 通过将行为模型应用于指定实体的消费历史,可以确定指定实体的选择适用性。 有利地,在一个实施例中,即使当期望的受众的完整行为不可用时,本发明也能够使用行为建模技术。
    • 53. 发明授权
    • Privacy centric feature analysis for mobile devices
    • 移动设备的以隐私为中心的功能分析
    • US09143932B1
    • 2015-09-22
    • US13937103
    • 2013-07-08
    • Quantcast Corporation
    • Konrad S. FeldmanDaniel Vogel Fernandez de CastroMichael R. Blum
    • H04W12/02
    • H04W12/02H04M1/72577H04W4/02H04W4/021H04W4/023
    • Privacy centric feature analysis. A secure set of multiple mapped features is selected and provided to a mobile device. Each mapped feature maps a sharable feature to a matching criterion for an item of protected information and no combination of mapped features for a secure set are unique to an individual item of protected information. Privacy compliance instructions enable the mobile device to select a mapped feature from a received set of mapped features by identifying an item of protected information available to the mobile device which corresponds to a matching criterion found in the received set of mapped features. The sharable feature of the selected mapped feature is identified and sent to a privacy compliant destination. Advantageously, the analysis system protects the privacy of the mobile device user because it does not require the mobile device to relay protected information for the selection of customized content or relevant advertisements.
    • 以隐私为中心的功能分析。 选择一组安全的多个映射功能并将其提供给移动设备。 每个映射的特征将可共享特征映射到受保护信息项的匹配标准,并且没有用于安全集合的映射特征的组合对于单个受保护信息项是唯一的。 隐私合规性指令使得移动设备能够通过识别与所接收的映射特征集合中找到的匹配标准相对应的移动设备可用的受保护信息的项目来从所接收的一组映射特征中选择映射的特征。 所选择的映射功能的可共享特征被识别并发送到隐私合规目的地。 有利地,分析系统保护移动设备用户的隐私,因为它不要求移动设备转发用于选择定制内容或相关广告的受保护信息。
    • 54. 发明授权
    • Detecting and reporting on consumption rate changes
    • 检测和报告消费率变化
    • US08438280B1
    • 2013-05-07
    • US13692042
    • 2012-12-03
    • Paul G. SutterKonrad S. Feldman
    • Paul G. SutterKonrad S. Feldman
    • H04N7/10
    • H04N21/2402G06Q30/02H04H60/31H04H60/66
    • A method, system and computer readable storage medium for reporting on a measured change in a consumption rate. Media consumption histories for a plurality of entities are received. A monitored audience is selected from the plurality of entities by selecting entities which have completed an online purchase. A category value for each of two or more categories of media content is determined. One category of media content includes one or more items of media content. One category value represents the measured change in consumption rate for one category of media content for the monitored audience between at least two time intervals. One consumption rate is determined based on the number of times each item of media content in the one category has been delivered over a network during one time interval. A report including a reference to two or more categories and their associated category values is generated.
    • 一种用于报告测量的消耗速率变化的方法,系统和计算机可读存储介质。 接收多个实体的媒体消耗历史。 通过选择完成在线购买的实体,从多个实体中选择受监视的受众。 确定两个或多个类别的媒体内容中的每一个的类别值。 一类媒体内容包括一个或多个媒体内容。 一个类别值表示至少两个时间间隔之间受监视的受众的一类媒体内容的消费率的测量变化。 一个消费率基于在一个时间间隔内通过网络传送一个类别中的每个媒体内容的次数来确定。 生成包含对两个或多个类别及其关联类别值的引用的报告。
    • 55. 发明授权
    • Automated persona feature selection
    • US11507604B1
    • 2022-11-22
    • US16987755
    • 2020-08-07
    • Quantcast Corporation
    • William Kennedy Browne
    • G06F16/28G06F16/958
    • Embodiments of the invention include a system for automated persona feature selection. Soft clusters of entities are received, each entity having a history of features. Each feature has a general prevalence coefficient representing prevalence of entities having the respective feature in their history. A feature list is generated for each cluster, each feature having an in-cluster coefficient representing prevalence of entities in the cluster having the feature in their history. Features having an in-cluster coefficient that is different from that feature's general prevalence coefficient are selected. A variance across the clusters is determined for each selected feature. A discriminating feature list having high variance features is generated for each cluster. Clusters are selected for an entity by comparing the features of the entity's history to features of the discriminating feature lists of the clusters. Content is customized according to the chosen clusters and sent to the entity.