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    • 82. 发明授权
    • System and method for providing location information service using mobile code
    • 使用移动代码提供位置信息服务的系统和方法
    • US08374626B2
    • 2013-02-12
    • US12557093
    • 2009-09-10
    • Hae-Young JunSeok-Hoon ChoiJi-Hye Lee
    • Hae-Young JunSeok-Hoon ChoiJi-Hye Lee
    • H04W24/00
    • H04W24/00G01S5/16H04W64/00
    • An apparatus and method for providing a location information service using a mobile code in a Mobile Station (MS). The method includes scanning, by an input device of the MS, a mobile code; analyzing identifier information of the scanned mobile code; determining whether the identifier information corresponds to other information stored in the MS; if the identifier information corresponds to other information stored in the MS, acquiring location information, to be matched on a first cyber map in the MS, corresponding to the identifier information; matching the acquired location information on the first cyber map and displaying the matched first cyber map on an output device of the MS; and calculating a moving distance and a path using at least one location corresponding to the acquired location information.
    • 一种用于在移动站(MS)中使用移动代码提供位置信息服务的装置和方法。 该方法包括通过MS的输入设备扫描移动代码; 分析扫描的移动代码的标识符信息; 确定所述标识符信息是否对应于存储在所述MS中的其他信息; 如果所述标识符信息对应于存储在所述MS中的其他信息,则获取与所述标识符信息相对应的在所述MS中的第一网络地图上匹配的位置信息; 在所述第一网络地图上匹配获取的位置信息,并在所述MS的输出设备上显示所匹配的第一网络地图; 以及使用与获取的位置信息相对应的至少一个位置来计算移动距离和路径。
    • 83. 发明申请
    • APPARATUS AND METHOD FOR MEASURING ADVERTISING METRICS
    • 用于测量广告度量的装置和方法
    • US20100100589A1
    • 2010-04-22
    • US12581642
    • 2009-10-19
    • Hae-Young JUNSeok-Hoon ChoiJi-Hye Lee
    • Hae-Young JUNSeok-Hoon ChoiJi-Hye Lee
    • G06F15/16
    • G06Q30/0242
    • Disclosed is a method of measuring advertisement use details suitable for an advertisement content type and advertisement purposes, by setting metrics measurement criteria to be measured for each advertisement at an advertisement server that provides an advertisement, and transmitting the set criteria and advertisement contents to an advertisement client. Thus, the advertisement client can measure advertisement use details for each advertisement based on that criteria and report metrics information, that is the measurement result, to the advertisement server. By this, the advertisement server may grasp in real time each user's response to advertisements having different formats so that the measurement of advertising effects is possible, and according to this, a more differentiated, customized advertisement service can be provided in the future or it can be used as a basis for charging an advertiser.
    • 公开了一种通过在提供广告的广告服务器上设置对每个广告进行测量的度量测量标准,并将设置的标准和广告内容发送到广告的方法来测量适合于广告内容类型和广告目的的广告使用细节的方法 客户。 因此,广告客户端可以基于该标准来测量每个广告的广告使用细节,并向广告服务器报告度量信息,即测量结果。 由此,广告服务器可以实时地掌握每个用户对具有不同格式的广告的响应,使得广告效果的测量成为可能,并且据此可以在将来提供更加差异化的定制广告服务,或者可以 用作为广告客户收费的基础。
    • 84. 发明申请
    • File distribution method and apparatus in a mobile broadcast system
    • 移动广播系统中的文件分发方法和装置
    • US20060221882A1
    • 2006-10-05
    • US11393850
    • 2006-03-31
    • Bo-Sun JungSung-Oh HwangEun-Jung KimJi-Hye Lee
    • Bo-Sun JungSung-Oh HwangEun-Jung KimJi-Hye Lee
    • H04H1/00H04J3/24
    • H04W4/06H04H20/38H04H60/14H04H60/90H04L12/189H04L67/06H04W4/185H04W28/18H04W76/40
    • A system and method are provided for providing a broadcast service (BCAST) in a mobile broadcast system. The system and method include a file application function (FA) that provides a file attribute related to the broadcast service, receives at least one file to be provided to at least one terminal and attribute information for the file, and delivers the received file and attribute information to a file delivery function (FD) in a BCAST service distribution/adaptation (BSD/A). The FD generates at least one bundle of files using the at least one received file based on service configuration information of a file transmitted from a BCAST subscription management (BSM) that manages subscriber information of the terminal, and generates a BCAST file including the at least one file or one bundle of files. The FD negotiates with a BDS service distribution (BDS-SD) that controls the BDS and the interaction network, using configuration information for the BCAST file to set up a bearer for delivering the generated BCAST file. After completion of setting up the bearer, the FD delivers the BCAST file to a terminal subscribed to the broadcast service.
    • 提供了一种用于在移动广播系统中提供广播服务(BCAST)的系统和方法。 该系统和方法包括提供与广播服务相关的文件属性的文件应用功能(FA),接收至少一个要提供给至少一个终端的文件和文件的属性信息,并且传送接收到的文件和属性 信息到BCAST服务分配/适配(BSD / A)中的文件传递功能(FD)。 FD基于从管理终端的用户信息的BCAST预订管理(BSM)发送的文件的服务配置信息,使用至少一个接收到的文件生成至少一个文件包,并且生成包括至少 一个文件或一个文件包。 FD与BDS服务分发(BDS-SD)协商,BDS服务分配(BDS-SD)控制BDS和交互网络,使用BCAST文件的配置信息来建立传送生成的BCAST文件的承载。 在建立承载完成之后,FD将BCAST文件传送到订阅广播服务的终端。