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    • 87. 发明授权
    • Incremental model training for advertisement targeting using real-time streaming data and model redistribution
    • 使用实时流数据和模型再分配进行广告定位的增量模型训练
    • US09224101B1
    • 2015-12-29
    • US13480315
    • 2012-05-24
    • Gaurav Chandalia
    • Gaurav Chandalia
    • G06N99/00G06N5/02G06K9/62
    • G06N99/005G06K9/6256G06N5/02G06N5/04G06Q30/00G06Q30/0269G06Q30/0275
    • Incremental model training for advertisement targeting is performed using streaming data. A model for targeting advertisements of an advertising campaign is initialized. A data stream including data corresponding to converters and data corresponding to non-converters is received. The model is then applied to the data corresponding to the converter and data corresponding to the non-converter (or other ratio of converter to non-converters) to obtain a predicted score for each. The predicted score is compared to the observed score (e.g., an observed score of 1 for a converter, and 0 for a non-converter). The difference between the predicted and observed scores is computed, and the model is incrementally updated based on this difference. Models can optionally be built separately on multiple modeling servers that are geographically dispersed in order to support bidding on advertising opportunities in a real-time bidding environment.
    • 使用流数据进行广告定位的增量模型训练。 用于定位广告活动广告的模型已初始化。 接收包括对应于转换器的数据和对应于非转换器的数据的数据流。 然后将该模型应用于对应于转换器的数据和对应于非转换器(或转换器与非转换器的其他比率)的数据,以获得每个的转换器的预测分数。 将预测得分与观察得分进行比较(例如,转换器的观察得分为1,非转换器的观测得分为0)。 计算预测值和观察值之间的差值,并根据该差异逐步更新模型。 可以选择在多个地理分散的建模服务器上单独构建模型,以便在实时出价环境中支持对广告机会的出价。
    • 89. 发明授权
    • Consumption history privacy
    • 消费历史隐私
    • US09189652B1
    • 2015-11-17
    • US14508787
    • 2014-10-07
    • Quantcast Corporation
    • Paul G. SutterMichael RecceKonrad S. Feldman
    • G06F7/00G06F17/30G06F21/62G06Q30/02
    • G06F21/6254G06F17/30864G06F21/6263G06Q30/0256G06Q30/0275
    • An audience selection system for the selection of an entity, based on an entity's consumption history without requiring the storage of a content descriptor for identifying content previously accessed by the entity. By directly and/or indirectly observing the usage of words used to locate content through a search engine over time for a population, a list of depersonalized keywords can be discovered, creating the ability to characterize content based on depersonalized keywords. A protected consumption history can be recorded for an entity using depersonalized keywords instead of recording a content descriptor for identifying the content. Depersonalized keywords do not uniquely identify content. Associating depersonalized keywords with an entity does not mean that the entity has used those depersonalized keywords; it only means that the entity has accessed content which has been accessed in the past by other entities in a population using the depersonalized keywords.
    • 用于基于实体的消费历史选择实体的观众选择系统,而不需要存储用于识别由该实体先前访问的内容的内容描述符。 通过直接和/或间接地观察用于通过搜索引擎定位内容的词语对于人口随时间的使用,可以发现非个人化关键词的列表,从而创建基于非个人化关键词来表征内容的能力。 可以使用非个人化关键词而不是记录用于识别内容的内容描述符来记录实体的受保护消费历史。 非个人化关键字不能唯一标识内容。 将个人化关键字与实体相关联并不意味着该实体使用了这些非个人化关键字; 这仅仅意味着该实体已经访问过去使用非个人化关键词的人群中的其他实体访问过的内容。