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1. 发明授权

US11049150B2 Generation of incremental bidding and recommendations for electronic advertisements 有权
公开(公告)号：US11049150B2
公开(公告)日：2021-06-29
申请号：US16016412
申请日：2018-06-22
申请人： Criteo SA
发明人： Clément Calauzènes , Christophe Renaudin , Alexandre Gilotte , Eustache Diemert
IPC分类号： G06Q30/00 , G06Q30/02 , G06F7/58
摘要： Methods and systems are described herein for incremental bidding for electronic advertisements. A computing device generates, for a user during a first time period, first randomized bids for available impression opportunities, the first randomized bids based upon an estimated value and a first random factor and using a context of bid requests. The computing device transmits the first randomized bids to a remote device. The computing device determines whether interaction events associated with impression opportunities occurred. The computing device estimates second randomized bids based upon an estimated value and a second random factor and using the context. The computing device estimates a relative incrementality of a bidding policy based upon the second randomized bids over a bidding policy based upon the first randomized bids, and optimizes the bidding policy based upon second randomized bids. The computing device changes a production bidding policy based upon the optimized policy.

2. 发明授权

US10290032B2 Blacklisting based on image feature analysis and collaborative filtering 有权
公开(公告)号：US10290032B2
公开(公告)日：2019-05-14
申请号：US15087714
申请日：2016-03-31
申请人： Criteo SA
发明人： Olivier Koch , Pierre-Emmanuel Mazaré , Romain Lerallut , Dan Teodosiu
IPC分类号： G06Q30/00 , G06Q30/06 , G06K9/46 , G06K9/62 , G06F3/0482
摘要： Described are methods, systems, and apparatus for recommending catalog items for blacklisting. For each of a plurality of catalog items: image features are extracted; image features are associated with the catalog item; and user purchase events, user view events, a textual description, and categories are associated with the catalog item by the recommendation system. An identification of a first blacklisted catalog item is received. A catalog item is identified by the recommendation system based on i) a similarity between the image features associated with the first blacklisted catalog item and the image features associated with the catalog item, and ii) a correspondence between at least one of the user purchase events, the user view events, the textual description, or the categories associated with the blacklisted catalog item and the user purchase events, the user view events, the textual description, or the categories associated with the catalog item.

3. 发明授权

US10193988B2 Setting a first-party user ID cookie on a web servers domain 有权
公开(公告)号：US10193988B2
公开(公告)日：2019-01-29
申请号：US14934637
申请日：2015-11-06
申请人： Criteo, SA
发明人： Patrick Wyatt , Cédric Roux , Bruno Roggeri
IPC分类号： H04L29/08
摘要： Methods and systems for setting first-party cookies are disclosed. A first request for a first webpage is sent by a user device to a first web server on a first domain. The first webpage includes first ad system call instructions. The first ad system call instructions are executed to send a second request to an ad system on a second domain to initiate determining a supply side platform (SSP) user ID. First SSP call instructions are received by the user device. The first SSP call instructions are executed to send a third request to an SSP server on a third domain. Second ad system call instructions including the SSP user ID are received by the user device. The second ad system call instructions are executed to send a fourth request comprising the SSP user ID to the ad system. First storing instructions for the SSP user ID are received.

4. 发明授权

US10810615B2 Advertising creative and application delivery to computing devices 有权
公开(公告)号：US10810615B2
公开(公告)日：2020-10-20
申请号：US14555532
申请日：2014-11-26
申请人： Criteo SA
发明人： Alix Mougenot , Dan Teodosiu
IPC分类号： G06Q30/02
摘要： A method is performed by a computing device. A request is sent comprising request data, the request data comprising one or more identifiers. Payload data is received, where the payload data includes advertising creative retrieval data and application retrieval data for downloading one or more application installation files for an application, where the advertising creative is associated with the application. The advertising creative is downloaded. If the application is not installed on the computing device, the one or more application installation files are downloaded. An advertising creative display opportunity is generated. The advertising creative is displayed in the advertising creative display opportunity. If a user interaction with the advertising creative is detected and the application is not installed on the computing device, the application is installed from the downloaded one or more application files.

5. 发明授权

US10776834B2 Domain selection for advertisement data 有权
公开(公告)号：US10776834B2
公开(公告)日：2020-09-15
申请号：US13942434
申请日：2013-07-15
申请人： Criteo SA
发明人： Loic Chambard , Nicolas Messelet
IPC分类号： G06Q30/02
摘要： Described are methods, systems, and apparatus, including computer program products for domain selection for advertisement data in the delivery of website display ads. A request is received from a requester for indicia of one or more impression opportunities. A redirection URL and redirection type is received. One or more desired impression opportunities are determined. The indicia of the one or more impression opportunities are generated comprising indicia of the one or more desired impression opportunities. Redirection instructions are generated based on the redirection URL and redirection type. The indicia of the one or more impression opportunities and the redirection instructions are sent to the requester.

6. 发明授权

US09723051B2 Setting first-party cookies by redirection 有权
公开(公告)号：US09723051B2
公开(公告)日：2017-08-01
申请号：US13966004
申请日：2013-08-13
申请人： Criteo SA
发明人： Omar Benguerah
IPC分类号： G06F15/16 , H04L29/08 , G06Q30/02
CPC分类号： H04L67/02 , G06Q30/02 , G06Q30/0251 , G06Q30/0277
摘要： A first request on a second domain associated with the computing device is received, by the computing device, from a user device, in response to the user device processing a webpage associated with a first domain. Handler instructions are sent, by the computing device, to the user device. A second request including a target URL is received, by the computing device, from the user device. Setting instructions to set a first cookie on the second domain associated with the computing device and redirection instructions to redirect the user device to the target URL are sent, by the computing device, to the user device.

7. 发明申请

US20160132926A1 Systems and Methods for Coordinated Advertising Campaigns 审中-公开
标题翻译：协调广告运动的系统和方法
公开(公告)号：US20160132926A1
公开(公告)日：2016-05-12
申请号：US14939534
申请日：2015-11-12
申请人： Criteo SA
发明人： Stephen John Zimmerman, JR. , Behzad Zamanzadeh , Xiaofeng Wu , Alissa Volosin
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0255 , G06Q30/0277
摘要： Systems and methods for generating coordinated advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, a coordinated product advertising server system includes a processor and a memory connected to the processor and storing a product advertisement generation application, wherein the product advertisement generation application directs the processor to obtain product feed data, determine a set of advertising channel data, wherein advertising channel data includes metadata describing attributes of an advertising channel, generate a set of advertising creatives for each advertising channel based on the product feed data and the set of advertising channel data, generate a set of product advertising campaigns, wherein an advertising campaign is targeted to a specific advertising channel and includes the set of advertising creatives for the specific advertising channel, and transmit each product advertising campaign to the specific advertising channel associated with the product advertising campaign.
摘要翻译：公开了根据本发明实施例的用于产生协调广告活动的系统和方法。在一个实施例中，协调产品广告服务器系统包括处理器和连接到处理器的存储器并存储产品广告生成应用程序，其中产品广告生成应用程序引导处理器获取产品馈送数据，确定一组广告信道数据其中广告频道数据包括描述广告频道的属性的元数据，基于产品馈送数据和一组广告频道数据为每个广告频道生成一组广告创意，生成一组产品广告活动，其中广告活动针对特定的广告渠道，并包括针对特定广告渠道的一组广告素材，并将每个产品广告活动传送到与产品广告活动相关联的特定广告渠道。

8. 发明授权

US10193882B2 Provision of cross-device identification 有权
公开(公告)号：US10193882B2
公开(公告)日：2019-01-29
申请号：US15180067
申请日：2016-06-12
申请人： Criteo, SA
发明人： Omar Benguerah , Bruno Roggeri , Cédric Roux
IPC分类号： H04L29/06
摘要： Described are methods, systems, and apparatus, including computer program products for provision of cross-device identifiers. A cross-device ID is assigned by a computing entity matching system on a first domain to a browser and to one or more computing entities. A request for a webpage is sent by the browser to a server on a second domain. The webpage, including cross-device ID retrieval instructions, is received by the browser. The cross-device ID retrieval instructions are executed to send a request to the computing entity matching system including a matching system ID. The cross-device ID is determined based on the matching system ID. Cross-device ID storage instructions, including a distributed cross-device ID, are sent by the computing entity matching system. The cross-device ID storage instructions are executed by the browser. A request for a webpage, including the distributed cross-device ID, is sent by the browser to the server.

9. 发明申请

US20150324866A1 Advertising Creative Delivery to Computing Devices 审中-公开
标题翻译：广告投放到计算设备
公开(公告)号：US20150324866A1
公开(公告)日：2015-11-12
申请号：US14274140
申请日：2014-05-09
申请人： Criteo SA
发明人： Alix Mougenot
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0277
摘要： A method is performed by a computing device. A request including request data, the request data including one or more identifiers, is sent, by the computing device, to an ad decision server. Payload data, including advertising creative retrieval data for downloading one or more generated advertising creatives generated based at least in part on the request data is received asynchronously with respect to the request, by the computing device, from the ad decision server. One or more advertising creatives of the one or more generated advertising creatives is downloaded, by the computing device, based on the advertising creative retrieval data. An advertising creative display opportunity is generated by the computing device. A first advertising creative of the one or more advertising creatives is selected, by the computing device, based on advertising selection criteria. The first advertising creative is displayed, by the computing device, in the advertising creative display opportunity.
摘要翻译：计算设备执行一种方法。包括请求数据的请求（包括一个或多个标识符的请求数据）由计算设备发送到广告决策服务器。至少部分地基于请求数据生成的用于下载一个或多个生成的广告创意的广告创意检索数据的有效载荷数据被计算设备从广告决策服务器异步地接收。一个或多个生成的广告创意的一个或多个广告素材由计算设备基于广告创意检索数据被下载。广告创意展示机会由计算设备产生。基于广告选择标准，计算设备选择一个或多个广告创意的第一广告创意。第一个广告创意由计算设备显示在广告创意展示的机会中。

10. 发明授权

US10902479B2 Programmatic generation and optimization of images for a computerized graphical advertisement display 有权
公开(公告)号：US10902479B2
公开(公告)日：2021-01-26
申请号：US15786462
申请日：2017-10-17
申请人： Criteo SA
发明人： Sami Touil , Hugo Kaczmarek , Thomas Delayen
IPC分类号： G06Q30/00 , G06Q30/02 , G06T11/60
摘要： A computer receives a request for graphical display source code for a computerized graphical advertisement display, and retrieves seed images including a plurality of seed image features. The computer generates candidate images based on the one or more seed images, where the computer alters a first aspect of a seed image to generate an altered seed image having a plurality of altered seed image features and the computer alters a second aspect of the altered seed image to generate a candidate image having a plurality of candidate image features. The computer generates candidate image scores based upon a context of the advertisement display and the plurality of candidate image features. The computer selects an image from the candidate images based on the candidate image scores and generates the graphical display source code based on the selected image, a size of the advertisement display, and display capabilities of the user device.

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