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1. 发明申请

US20220374938A1 SYSTEMS, METHODS, AND MEDIA FOR DETECTING SUSPICIOUS ACTIVITY 有权
公开(公告)号：US20220374938A1
公开(公告)日：2022-11-24
申请号：US17716838
申请日：2022-04-08
申请人： Integral Ad Science, Inc.
发明人： Jason Lloyd Shaw , David William Luttrell , Arun Ahuja
IPC分类号： G06Q30/02
摘要： Systems, methods, and media for detecting suspicious activity in connection with advertisement impressions are provided. In some embodiments, the method includes: collecting advertisement impression information associated with a plurality of pages; determining, from the collected advertisement impression information, an indication of whether a browser application detected that an advertisement displayed on a webpage was viewable in a browser window; determining, from the collected advertisement impression information, a plurality of viewability statistics for each of the plurality of pages, wherein each viewability statistic indicates a likelihood of whether an advertisement displayed on a webpage was viewable in a browser window; comparing the plurality of viewability statistics with the indication from the browser application; determining a viewability score for the advertisement impression based on the comparison; and identifying the advertisement impression as likely to be suspicious based on the determined viewability score.

2. 发明申请

US20220327573A1 METHODS, SYSTEMS, AND MEDIA FOR REVIEWING CONTENT TRAFFIC 有权
公开(公告)号：US20220327573A1
公开(公告)日：2022-10-13
申请号：US17839398
申请日：2022-06-13
申请人： Integral Ad Science, Inc.
发明人： David Brett Hahn , Alan Murray
IPC分类号： G06Q30/02
摘要： Methods, systems, and media for review content traffic are provided. In accordance with some embodiments of the present invention, a method, implemented on a processor, for reviewing advertisement placement on webpages is provided. The method can include: receiving a plurality of uniform resource locators (URLs) relating to the placement of a plurality of advertisements associated with an advertiser; obtaining, for the plurality of URLs, a plurality of images and a plurality of advertisement traffic and rating information relating to each of the plurality of URLs, wherein each of the plurality of images shows the placement of an advertisement on the page accessed by a URL; presenting a traffic display that includes the plurality of images for the plurality of pages, wherein the plurality of images are user selectable; and, in response to selecting one of the plurality of images, presenting the advertiser with the advertisement traffic and rating information for a URL corresponding to the selected image and providing the advertiser with an opportunity to provide feedback information for the rating information associated with the URL.

3. 发明授权

US11323468B1 Methods, systems, and media for detecting fraudulent activity based on hardware events 有权
公开(公告)号：US11323468B1
公开(公告)日：2022-05-03
申请号：US16852009
申请日：2020-04-17
申请人： Integral Ad Science, Inc.
发明人： Yossef Oren
IPC分类号： H04L29/06
摘要： Mechanisms for detecting fraudulent activity based on hardware events are provided. In accordance with some embodiments of the disclosed subject matter, the method comprises: receiving a request for advertising content to be placed on a website; receiving data describing physical activity at one or more user input hardware devices; receiving data describing interactions with the website; correlating the data describing interactions with the website with the data describing physical activity at one or more user input hardware devices; determining whether at least a portion of the interactions with the website are indicative of fraudulent behavior based on the correlation; and responding to the request for advertising content on the website by inhibiting the advertising content to be transmitted to the website in response to the determination that at least a portion of the interactions with the website indicates fraudulent behavior.

4. 发明申请

US20220076298A1 METHODS, SYSTEMS, AND MEDIA FOR ENHANCING A BLIND URL ESCROW WITH REAL TIME BIDDING EXCHANGES 有权
公开(公告)号：US20220076298A1
公开(公告)日：2022-03-10
申请号：US17526367
申请日：2021-11-15
申请人： Integral Ad Science, Inc.
发明人： Izzet Agoren
IPC分类号： G06Q30/02
摘要： Methods, systems, and media for enhancing a blind URL escrow with real-time bidding exchanges are provided. In some embodiments, the method comprises: receiving, using a hardware processor, a URL associated with an advertisement placement from a seller; generating a rating for the URL received from the seller; determining metadata based on the URL and a domain name associated with the seller; generating an anonymous label corresponding to the URL that includes the generated rating and the determined metadata; transmitting the anonymous label to a real-time bidding exchange; and causing a verification beacon to be inserted into an advertisement to be displayed in the advertisement placement in response to a buyer purchasing an opportunity to place an advertisement in the advertisement placement using the anonymous label through the real-time bidding exchange.

5. 发明申请

US20210383424A1 METHODS, SYSTEMS, AND MEDIA FOR GENERATING PREDICTED INFORMATION RELATED TO ADVERTISEMENT VIEWABILITY 有权
公开(公告)号：US20210383424A1
公开(公告)日：2021-12-09
申请号：US17409316
申请日：2021-08-23
申请人： Integral Ad Science, Inc.
发明人： Kiril Tsemekhman , Gijs Joost Brouwer , Rahul Ratnakar
IPC分类号： G06Q30/02
摘要： In accordance with some embodiments of the disclosed subject matter, methods, systems, and media for generating predicted information related to advertisement viewability are provided.

6. 发明授权

US11153644B1 Methods, systems, and media for generating a media quality score associated with the presentation of a content item 有权
公开(公告)号：US11153644B1
公开(公告)日：2021-10-19
申请号：US16888132
申请日：2020-05-29
申请人： Integral Ad Science, Inc.
发明人： Anthony Sabelli , Amy Shriber , Sergei Izrailev , Mandeep Singh Badwal , Ana Calabrese , Mattia Fumagalli , Masroor Naved , Bradley O. Timmers , Kiril Tsemekhman , Stefano Vegnaduzzo
IPC分类号： H04N21/442 , H04N21/81 , G06Q30/02
摘要： Methods, systems, and media for generating a media quality score associated with the presentation of a content item are provided. In some embodiments, the method comprises: receiving a plurality of measurement streams associated with a presentation of a video content item comprising a plurality of frames; extracting, using the hardware processor, a plurality of measurements from the plurality of measurement streams; associating each measurement of the plurality of extracted measurements with a particular time position of the presentation of the video content item, wherein groups of measurements are associated with each time position of the presentation of the video content item; determining an interaction score between each measurement in a group of measurements at each particular time position of the plurality of measurement streams to obtain a plurality of interaction scores for the plurality of measurement streams at each time position; combining the plurality of interaction to generate a media quality score for the presentation of the video content item; determining whether the video content item was presented as intended by a content provider; and transmitting a notification that includes the media quality score and that includes an indication of the determination of whether the video content item was presented as intended by the content provider.

7. 发明授权

US11100532B1 Methods, systems, and media for generating predicted information related to advertisement viewability 有权
公开(公告)号：US11100532B1
公开(公告)日：2021-08-24
申请号：US15018520
申请日：2016-02-08
申请人： Integral Ad Science, Inc.
发明人： Kiril Tsemekhman , Gijs Joost Brouwer , Rahul Ratnakar
IPC分类号： G06Q30/02
摘要： In accordance with some embodiments of the disclosed subject matter, methods, systems, and media for generating predicted information related to advertisement viewability are provided.

8. 发明授权

US11100529B1 Methods, systems, and media for generating predicted information related to advertisement viewability 有权
公开(公告)号：US11100529B1
公开(公告)日：2021-08-24
申请号：US15018537
申请日：2016-02-08
申请人： Integral Ad Science, Inc.
发明人： Kiril Tsemekhman , Gijs Joost Brouwer , Rahul Ratnakar
IPC分类号： G06Q30/02
摘要： In accordance with some embodiments of the disclosed subject matter, methods, systems, and media for generating predicted information related to advertisement viewability are provided.

9. 发明授权

US10825050B2 Methods, systems, and media for identifying automatically refreshed advertisements 有权
公开(公告)号：US10825050B2
公开(公告)日：2020-11-03
申请号：US16424544
申请日：2019-05-29
申请人： Integral Ad Science, Inc.
发明人： Daniel Nicholas Hill , Kiril Tsemekhman
IPC分类号： G06Q30/02
摘要： Methods, systems, and media for identifying automatically refreshed advertisements are provided. In some embodiments, a method for modifying advertisement spending is provided, the method comprising: receiving advertisement delivery information associated with a plurality of advertisements displayed on a web page; generating a distribution of an amount of time that the plurality of advertisements were displayed on the web page using the advertisement delivery information; identifying a deviation in the generated distribution; determining whether the deviation correlates to an automatic refresh command performed by one or more browser applications; and providing an indication corresponding to the plurality of advertisements that were displayed on the web page in response to the automatic refresh command based on the determination.

10. 发明申请

US20220309532A1 METHODS, SYSTEMS, AND MEDIA FOR MANAGING ONLINE ADVERTISING CAMPAIGNS BASED ON CAUSAL CONVERSION METRICS 有权
公开(公告)号：US20220309532A1
公开(公告)日：2022-09-29
申请号：US17839383
申请日：2022-06-13
申请人： Integral Ad Science, Inc.
发明人： Kiril Tsemekhman , Vadim Tsemekhman , Arun Ahuja
IPC分类号： G06Q30/02
摘要： Methods, systems, and media for managing online advertising campaigns based on causal conversion metrics are provided. In some embodiments, the method comprises: receiving conversion information corresponding to test group including consumers that were presented with an advertisement using an advertising channel; receiving advertisement viewability information indicative of a probability that each of the consumers viewed the advertisement; determining that a subset of the consumers did not view the advertisement based on the probability; placing the consumers into a control group and a test group based on the probability corresponding to each of the consumers; calculating a causal conversion metric based on a comparison of the conversion information corresponding to consumers of the control group and conversion information corresponding to consumers of the test group; and determining whether to place an advertisement using the advertising channel based on the causal conversion metric.

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