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1. 发明授权

US11562404B2 Systems and methods for online auction of diverse electronic advertisements 有权
公开(公告)号：US11562404B2
公开(公告)日：2023-01-24
申请号：US13829019
申请日：2013-03-14
申请人： AOL Advertising Inc.
发明人： Seth Mitchell Demsey
IPC分类号： G06Q30/02 , G06Q30/08
摘要： Systems and methods are disclosed for executing an online auction of diverse online advertisements. One method includes receiving inventory information for serving ads on a publisher web page, the inventory information including at least a first ad configuration different from a second ad configuration, each of the first and second ad configurations defining one or both of an ad size and an ad attribute; receiving or generating a plurality of ad bids to serve ads in the first ad configuration and to serve ads in the second ad configuration; and awarding impressions to one or both of the bids to serve ads in the first ad configuration and the second ad configuration, in a proportion based at least in part on a revenue amount associated with the bids to serve ads in the first ad configuration and bids to serve ads in the second ad configuration.

2. 发明授权

US09648142B2 Systems and methods for identifying a returning web client 有权
公开(公告)号：US09648142B2
公开(公告)日：2017-05-09
申请号：US14851386
申请日：2015-09-11
申请人： AOL Advertising Inc.
发明人： Gary Gurevich , Jeffrey Zwelling , Yaniv Shalev
IPC分类号： G06F21/30 , H04L29/06 , G06F21/44 , G06F17/30
CPC分类号： H04L67/42 , G06F17/3087 , G06F17/30887 , G06F21/30 , G06F21/44 , H04L63/101 , H04L67/02 , H04L67/146 , H04L67/303
摘要： Methods and systems are provided for identifying unique devices and/or unique users of a web-based system within constraints of an external application. In some embodiments the process comprises receiving request information from a client device at an application server, using such information to form a device fingerprint, and attempting to match the newly-formed fingerprint with exactly one fingerprint stored in a database of previously-formed fingerprints. Some embodiments utilize a two-stage Locality-Sensitive Hash query technique. The client device fingerprint may be converted into a series of LSH values which may be used to find a matching fingerprint. A first stage may query input LSH values against LSH values in a data store, and a second stage may query LSH values temporarily held in volatile memory, thereby minimizing network traffic and reducing a total process time.

3. 发明申请

US20170094007A1 SYSTEMS AND METHODS FOR CACHING AUGMENTED REALITY TARGET DATA AT USER DEVICES 审中-公开
公开(公告)号：US20170094007A1
公开(公告)日：2017-03-30
申请号：US15376877
申请日：2016-12-13
申请人： AOL Advertising Inc.
发明人： Seth Mitchell DEMSEY
IPC分类号： H04L29/08 , G06K9/00 , H04L29/06
CPC分类号： H04L67/2842 , G06F17/3089 , G06F17/30902 , G06K9/00671 , G06N5/048 , H04L67/38
摘要： Systems and methods are disclosed for transmitting, to user devices, data for potential targets predicted to be identified in an augmented reality application. One method includes receiving a request for target data related to at least one physical object within an image of a real-world environment captured at the device; identifying a current target representing the physical object within a virtual environment corresponding to the real-world environment; determining at least one potential future target to be identified at the device based on identified coincident target requests; and sending to the device target data for each of the current and potential future targets based on the determination, wherein the device presents the target data for the current target within the virtual environment displayed at the device and store the target data for the potential future target in a local memory of the device.

4. 发明授权

US09602519B2 Methods and systems for data validation in a client-server environment 有权
公开(公告)号：US09602519B2
公开(公告)日：2017-03-21
申请号：US14935032
申请日：2015-11-06
申请人： AOL Advertising Inc.
发明人： Benjamin Aaron Miller , Charles Joseph Holbrook
IPC分类号： G06F15/16 , H04L29/06 , H04L29/08 , G06Q10/10 , G06Q30/02 , G06Q30/06
CPC分类号： H04L63/123 , G06Q10/10 , G06Q30/0241 , G06Q30/0601 , H04L29/06 , H04L29/08072 , H04L67/42
摘要： Methods and systems are provided for dynamically generating validation rules. In certain implementations, state information related to one or more operations is stored. A request for validation rules is received from a client. The request may include one or more parameters and an identification of an operation to be performed. In response to the request, the state information is accessed for the operation to be performed. The validation rules are then dynamically generated based on the accessed state information and at least one of the parameters or the identification in the request. The validation rules can then be transmitted to the client.

5. 发明授权

US09569787B2 Systems and methods for displaying digital content and advertisements over electronic networks 有权
标题翻译：通过电子网络显示数字内容和广告的系统和方法
公开(公告)号：US09569787B2
公开(公告)日：2017-02-14
申请号：US13668828
申请日：2012-11-05
申请人： AOL Advertising Inc.
发明人： Niklas Karlsson , Jianlong Zhang , Robert Alden Luenberger , Scott Robert Strickland , Yih-Shin Cindy Huang , Seyed Mohammad Ziaemohseni , Li Yang , Hans W. Uhlig
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0241 , G06Q30/0242
摘要： System and methods are provided for analyzing and displaying digital content and advertisements over electronic networks. In accordance with one implementation, a method is provided that calculates, using at least one processor, an engagement metric (including, for example, click probability) for a specific combination of time, promotion slot, and user segment, for an individual promotion of a set of promotions, and calculates a value of a landing page associated with the promotion. The method then can multiply the engagement metric and the value to determine the valuation of the promotion. The method can operate recursively by using previous calculations in later runs of the same method.
摘要翻译：提供系统和方法，用于通过电子网络分析和显示数字内容和广告。根据一个实现，提供了一种方法，其使用至少一个处理器来计算针对特定时间组合，促销槽和用户段的接合度量（包括例如点击概率），以促进一组促销活动，并计算与促销相关联的目标网页的价值。然后，该方法可以增加交易指标和价值，以确定促销的估值。该方法可以通过使用相同方法的后续运行中的先前计算来递归地进行操作。

6. 发明申请

US20150381607A1 SYSTEMS AND METHODS FOR MANAGING SECURE SHARING OF ONLINE ADVERTISING DATA 有权
标题翻译：用于管理在线广告数据的安全共享的系统和方法
公开(公告)号：US20150381607A1
公开(公告)日：2015-12-31
申请号：US14751960
申请日：2015-06-26
申请人： AOL Advertising Inc.
发明人： Matthew M. PATTON , Seth Mitchell DEMSEY
IPC分类号： H04L29/06
CPC分类号： H04L63/0823 , G06F21/10 , G06F21/6245 , G06F2221/0771 , G06F2221/2137 , G06Q30/0241 , H04L9/088 , H04L9/3263 , H04L63/045 , H04L63/102 , H04L2209/603
摘要： Systems and methods are disclosed for managing online advertising data secure sharing. One method includes receiving, at a server, a request for proprietary data from a data consumer, the request including a data consumer identifier; retrieving, from a database of proprietary data, proprietary data based on the request; determining, by the server, whether the retrieved proprietary data is at least one of: designated to be processed and designated to have privileges set; processing, by the server, the proprietary data when the server determines the proprietary data is designated to be processed; setting one or more privileges to the proprietary data using the certificate associated with the data consumer identifier when the server determines the proprietary data is designated to have privileges set; encrypting the proprietary data using the certificate associated with the data consumer identifier; and transmitting the encrypted proprietary data to the data consumer.
摘要翻译：公开了用于管理在线广告数据安全共享的系统和方法。一种方法包括在服务器处接收来自数据消费者的专有数据的请求，所述请求包括数据消费者标识符; 从专有数据的数据库中检索基于请求的专有数据; 由服务器确定所检索的专有数据是否是以下中的至少一个：被指定为被处理并被指定为具有权限设置; 当服务器确定专有数据被指定为处理时由服务器处理专有数据; 当服务器确定专有数据被指定为设置权限时，使用与数据消费者标识符相关联的证书将专有数据的一个或多个特权设置为; 使用与数据消费者标识符相关联的证书加密专有数据; 并将加密的专有数据发送到数据消费者。

7. 发明申请

US20150341453A1 SYSTEMS AND METHODS FOR MATCHING ONLINE USERS ACROSS DEVICES 审中-公开
公开(公告)号：US20150341453A1
公开(公告)日：2015-11-26
申请号：US14283843
申请日：2014-05-21
申请人： AOL Advertising Inc.
发明人： Nicholas P. MILLER , Simon D. EDWARDS , Alan J. MILFORD , Denys P. KIM , Bart W.R. SCHELFHOUT
IPC分类号： H04L29/08 , G06N7/00
CPC分类号： H04L67/22 , H04W4/21
摘要： Systems and methods are disclosed for associating a plurality of Internet-enabled devices with a common user profile for targeting Internet content or advertising. One method includes: receiving, from a plurality of Internet-enabled devices, a plurality of requests for electronic content or advertising; extracting, from each of the plurality of requests, a source IP address and a unique identifier associated with the respective Internet-enabled device; for each source IP address for which requests were received over a predetermined time period from a number of Internet-enabled devices below a threshold number of devices, identifying each possible pair of devices from which requests were received; and for each possible pair of devices, calculating a probability that the pair of devices are owned or operated by a common user.

8. 发明申请

US20150106198A1 SYSTEMS AND METHODS FOR MATCHING ONLINE USERS ACROSS DEVICES 审中-公开
标题翻译：用于匹配在线设备上的在线用户的系统和方法
公开(公告)号：US20150106198A1
公开(公告)日：2015-04-16
申请号：US14054500
申请日：2013-10-15
申请人： AOL Advertising Inc.
发明人： Nicholas P. MILLER , Simon D. EDWARDS , Alan J. MILFORD , Denys P. KIM , Bart W.R. SCHELFHOUT
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0255 , G06Q30/0251 , G06Q30/0269
摘要： Systems and methods are disclosed for associating a plurality of Internet-enabled devices with a common user profile for targeting Internet content or advertising. One method includes: receiving, from a plurality of Internet-enabled devices, a plurality of requests for electronic content or advertising; extracting, from each of the plurality of requests, a source IP address and a unique identifier associated with the respective Internet-enabled device; for each source IP address for which requests were received over a predetermined time period from a number of Internet-enabled devices below a threshold number of devices, identifying each possible pair of devices from which requests were received; and for each possible pair of devices, calculating a probability that the pair of devices are owned or operated by a common user.
摘要翻译：公开了用于将多个启用互联网的设备与用于定向互联网内容或广告的公共用户简档相关联的系统和方法。一种方法包括：从多个启用互联网的设备接收多个电子内容或广告请求; 从所述多个请求中的每一个提取源IP地址和与相应的启用互联网的设备相关联的唯一标识符; 对于从低于阈值数量的设备的多个启用Internet的设备在预定时间段内接收到请求的每个源IP地址，标识从其接收请求的每个可能的设备对; 并且对于每个可能的一对设备，计算该对设备由普通用户拥有或操作的概率。

9. 发明授权

US08712847B2 Systems and methods for advertising on content-screened web pages 有权
标题翻译：内容筛选网页上广告的系统和方法
公开(公告)号：US08712847B2
公开(公告)日：2014-04-29
申请号：US12612270
申请日：2009-11-04
申请人： Eric Bosco , Matthew Nguyen , Thu R. Kyaw , Qiuming Yan
发明人： Eric Bosco , Matthew Nguyen , Thu R. Kyaw , Qiuming Yan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0246 , G06Q30/02 , G06Q30/0263
摘要： Systems and methods are provided for advertising on content-screened web pages. In one implementation, a method is provided that includes receiving an impression request for which an advertising impression is desired, screening HTML content of a web page identified by the impression request, generating a rating based on the HTML content of the web page, and assigning the rating to the impression request.
摘要翻译：提供系统和方法用于在内容筛选的网页上进行广告。在一个实现中，提供了一种方法，其包括接收期望广告印象的展示请求，筛选由展示请求标识的网页的HTML内容，基于网页的HTML内容生成评分，以及分配对展示次数请求的评分。

10. 发明申请

US20140074597A1 METHOD AND SYSTEM FOR MEDIA INITIALIZATION VIA DATA SHARING 审中-公开
标题翻译：通过数据共享进行媒体初始化的方法和系统
公开(公告)号：US20140074597A1
公开(公告)日：2014-03-13
申请号：US14077021
申请日：2013-11-11
申请人： AOL Advertising Inc.
发明人： Ali Nasiri AMINI , Michael Jan GREBECK , Aaron E. FLORES , Alireza DARVISH , Hans Marius HOLTAN , Robert Alden LUENBERGER
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0247 , G06Q30/02 , G06Q30/0243
摘要： A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.
摘要翻译：方法，装置和计算机可读介质估计广告空间库存上的媒体性能。该方法选择与目标媒体小区共享一个或多个共同属性的至少一个媒体小区。该方法随后估计所选媒体单元的平均每印象收益（RPI），然后基于所选小区的估计的RPI来定义目标媒体小区的RPI的初始估计。该方法通过将目标媒体小区的初始RPI估计与与目标媒体小区相关联的演出数据组合来计算目标媒体小区的RPI。

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