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1. 发明授权

US11449893B1 Method for identifying when a newly encountered advertisement is a variant of a known advertisement 有权
公开(公告)号：US11449893B1
公开(公告)日：2022-09-20
申请号：US17477083
申请日：2021-09-16
申请人： Alphonso Inc.
发明人： Manish Gupta , Tapan Sharma
IPC分类号： G06Q30/02
摘要： Automated methods are provided for identifying when a first advertisement (ad) is a likely variant of a second ad. The first and second ads each include a plurality of sequential segments of a predefined time length, wherein the second ad is a reference ad, and the first ad is a sample ad. In one embodiment, a vector of segment hits is created for the second ad, wherein the second ad is used as both the sample ad and the reference ad for creating the vector of segment hits for the second ad. A vector of segment hits is also created for the first ad, wherein the first ad is used as the sample ad and the second ad is used as the reference ad for creating the vector of segment hits for the first ad. The vector of segment hits for the first ad is compared with the vector of segment hits for the second ad, and the first ad is identified as being a likely variant of the second ad when the vector of segment hits for the first ad matches at least a predetermined percentage of the segments of the second ad, and the vector of segment hits for the first ad is not the same as the vector of segment hits of the second ad. Other embodiments create different vectors of segment hits for the first and second ads which are likewise compared to one another to determine when ad variants are present.

2. 发明授权

US10805681B2 System and method for detecting unknown TV commercials from a live TV stream 有权
公开(公告)号：US10805681B2
公开(公告)日：2020-10-13
申请号：US16193745
申请日：2018-11-16
申请人： Alphonso Inc.
发明人： Lampros Kalampoukas , Manish Gupta
IPC分类号： H04N21/4545 , H04N21/44 , H04N21/454 , H04N21/234 , H04N21/235 , H04N21/81 , H04N21/845
摘要： Unknown potential commercials are detected in a video data stream that contains segments of program type content, and blocks of commercial content. Each block includes a plurality of successive individual commercials. A library of known commercials is maintained in a first database. A video data stream is received in a video processing engine which includes a search engine that is in communication with the first database. The search engine identifies all known commercials in the video data stream and their respective start and end times. The video processing engine identifies all time segments that are sandwiched between the known commercials. The video processing engine filters out as a potential commercial any identified time segments that are significantly longer than the time length of a commercial. The video processing engine designates content of each of the time segments that were not filtered out as being one or more unknown potential commercials.

3. 发明申请

US20200219144A1 Bidding Agent Using Ad Opportunity Source to Limit Ad Reach 审中-公开
公开(公告)号：US20200219144A1
公开(公告)日：2020-07-09
申请号：US16241974
申请日：2019-01-07
申请人： Alphonso Inc.
发明人： Jarvis Mak
IPC分类号： G06Q30/02
摘要： A method for managing a bidding process by keeping track of the sources for ad auction opportunity on the basis of an app generating the opportunity or web activity generating the opportunity. The bidding platform may limit bids on opportunities for a campaign when the successful placement of ads or opportunities from any source exceeds the source threshold set for that source.

4. 发明授权

US09641980B2 Apparatus and method for determining co-location of services using a device that generates an audio signal 有权
公开(公告)号：US09641980B2
公开(公告)日：2017-05-02
申请号：US15224108
申请日：2016-07-29
申请人： Alphonso Inc.
发明人： Lampros Kalampoukas , Ashish Chordia , Raghu Srinivas Kodige
IPC分类号： H04W4/02 , G10L19/018 , G06F17/30
CPC分类号： H04W4/023 , G06F3/165 , G06F17/30743 , G06F17/30864 , G06F17/30876 , G10L15/06 , G10L19/018 , G10L25/03 , G10L25/18 , G10L25/27 , G10L25/48 , G10L25/51 , H04H60/58 , H04R29/004 , H04W4/021
摘要： An audio signature is generated by a user device by generating an audio signal indicative of the user device, outputting the audio signal indicative of the user device through a speaker of the user device, using a microphone of the user device to sense audio, generating an audio signature of the audio sensed by the microphone in the user device, and transmitting the audio signature from the user device to a communication channel. The audio signal may be used by another user device which generates its own audio signature, and which can be compared to the audio signature of the user device that originally generated the audio signal to determine if the user devices are co-located.

5. 发明授权

US09584236B2 Efficient apparatus and method for audio signature generation using motion 有权
标题翻译：使用运动的音频签名生成的高效装置和方法
公开(公告)号：US09584236B2
公开(公告)日：2017-02-28
申请号：US14713960
申请日：2015-05-15
申请人： Alphonso Inc.
发明人： Lampros Kalampoukas , Ashish Chordia , Raghu Srinivas Kodige
IPC分类号： G06F21/32 , H04H60/58 , G10L15/06 , G10L19/018 , G06F3/16 , G06F17/30 , H04R29/00 , G10L25/27 , G10L25/03 , G10L25/51 , G10L25/48 , G10L25/18
CPC分类号： H04W4/023 , G06F3/165 , G06F17/30743 , G06F17/30864 , G06F17/30876 , G10L15/06 , G10L19/018 , G10L25/03 , G10L25/18 , G10L25/27 , G10L25/48 , G10L25/51 , H04H60/58 , H04R29/004 , H04W4/021
摘要： An automatic content recognition system that includes a user device for the purpose of capturing audio and generating an audio signature. The user device may be a smartphone or tablet. The system is also capable of determining whether a user device is in motion and refraining from audio monitoring and/or generating audio signatures when the user device is in motion. Motion may also be used to reduce the frequency of audio monitoring and/or signature generation. The system may have a database within the user device or the user device may communicate with a server having a database that contains reference audio signatures.
摘要翻译：一种自动内容识别系统，其包括用于捕获音频并生成音频签名的用户设备。用户设备可以是智能电话或平板电脑。该系统还能够在用户设备运动时确定用户设备是否运动并避免音频监视和/或生成音频签名。还可以使用运动来降低音频监视和/或签名生成的频率。系统可以在用户设备内具有数据库，或者用户设备可以与具有包含参考音频签名的数据库的服务器进行通信。

6. 发明授权

US11336930B1 System and method for automatically identifying locations in video content for inserting advertisement breaks 有权
公开(公告)号：US11336930B1
公开(公告)日：2022-05-17
申请号：US17560707
申请日：2021-12-23
申请人： Alphonso Inc.
发明人： Manish Gupta , Anuj Srivastava
IPC分类号： H04N7/10 , H04N7/025 , H04N21/234 , G06V20/62 , G06V20/40
摘要： An automated method is provided for identifying candidate locations in video content for inserting advertisement (ad) breaks. Each candidate location is a different offset time from the beginning of the video content. Different distinct characteristics of the video content are identified at offset times. Certain characteristics are desirable and certain other characteristics are not desirable. Candidate locations are identified which have the most desirable characteristics at particular offset times, but which do not have any of the undesirable characteristics at any of the offset times.

7. 发明授权

US11151609B2 Closed loop attribution 有权
公开(公告)号：US11151609B2
公开(公告)日：2021-10-19
申请号：US16241975
申请日：2019-01-07
申请人： Alphonso Inc.
发明人： Amit Kumar , Nikhil Sahasrabudhe
IPC分类号： G06Q30/02
摘要： A closed loop attribution system may include a user location history storage system containing information indicative of user location history for a plurality of users based on location of a mobile device associated with a user; a user database storage system containing placement tracking information indicative of advertising content presented to the user; and a closed loop attribution processor responsive to said user location history storage system and said user database storage assessing correlations between a user's exposure and a user's location. The user database may include records indicative of user behavior and characteristics. The closed loop attribution processor may be connected to the campaign database and the campaign database may contain an indication of one or more locations of interest to an advertiser. The correlation between user exposure and a user's location may be a correlation between user exposure and the location or locations of interest.

8. 发明申请

US20200219129A1 Bidding Agent with Optimized Reach Limitation 审中-公开
公开(公告)号：US20200219129A1
公开(公告)日：2020-07-09
申请号：US16241969
申请日：2019-01-07
申请人： Alphonso Inc.
发明人： Richard Andrades , Saket Gadia
IPC分类号： G06Q30/02
摘要： A method for maximizing the number of users who receive an optimal number of ad impressions. The method may be implemented for a bidding agent or in connection with a system for augmenting ad placement data across bidding platforms that bid on ad opportunities in a real-time bidding ad exchange. The system is able to use tracking pixels in order to optimize bid placements. The system is intended to manage user ad placement so as to increase the number of placements received by individual users so that the campaign has an increased impact on eligible users and reduces the diluted exposures to users who receive less than optimal exposure.

9. 发明授权

US10699715B1 Text independent speaker-verification on a media operating system using deep learning on raw waveforms 有权
公开(公告)号：US10699715B1
公开(公告)日：2020-06-30
申请号：US16773427
申请日：2020-01-27
申请人： Alphonso Inc.
发明人： Aashiq Muhamed , Susmita Ghose
IPC分类号： G10L17/18 , G06N3/04 , G10L17/04 , G10L17/00
摘要： An artificial neural network architecture is provided for processing raw audio waveforms to create speaker representations that are used for text-independent speaker verification and recognition. The artificial neural network architecture includes a strided convolution layer, first and second sequentially connected residual blocks, a transformer layer, and a final fully connected (FC) layer. The strided convolution layer is configured to receive raw audio waveforms from a speaker. The first and the second residual blocks both include multiple convolutional and max pooling layers. The transformer layer is configured to aggregate frame level embeddings to an utterance level embedding. The output of the FC layer creates a speaker representation for the speaker whose raw audio waveforms were inputted into the strided convolution layer.

10. 发明授权

US10306304B1 Automated identification of product or brand-related metadata candidates for a commercial using dominance and prominence of product or brand-related text or objects in video frames of the commercial 有权
公开(公告)号：US10306304B1
公开(公告)日：2019-05-28
申请号：US15941592
申请日：2018-03-30
申请人： Alphonso Inc.
发明人： Lampros Kalampoukas , Ashish Chordia , Zhengxiang Pan
IPC分类号： G06K9/00 , G06F16/71 , H04N21/44 , H04N21/81 , H04N21/83 , H04N21/431
摘要： A method and system are provided for assigning metadata candidates to a commercial by performing image analysis on a plurality of the video frames to identify video frames that include one or more of identifiable product-related logos, brand-related logos, product-related text, or brand-related text which appear in the video frames, capturing frame data for such video frames, calculating a dominance or prominence metric from the frame data for each of the identifiable product-related logos, brand-related logos, product-related text, or brand-related text, comparing the dominance or prominence metric for each of the identifiable product-related logos, brand-related logos, product-related text, or brand-related text to a predetermined threshold percentage or value, and assigning to the commercial, the identified products or brands as metadata candidates when the dominance or prominence metric exceeds the predetermined threshold percentage or value.

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