The invention relates to a method for evaluating consumer acceptance of a cigarette product, and belongs to the field of cigarette evaluation. According to the method, from the perspective of the consumers, communication discussion of large sample consumers is made; the consumers in accordance with conditions are selected according to screening condition of the consumers; an experienced presenter interacts with the selected consumers in accordance with conditions in an unorganized natural mode; the consumers smoke a test cigarette and grade the acceptance from the perspectives of the comprehensive quality and style of the cigarette; the total scores of the acceptance of the cigarette product is calculated; and the customer acceptance degree of the product from a production point in a city is indicated according to the total scores of the test cigarette. The invention has the advantages that: the comprehensive acceptance of the consumers on the cigarette in a system for evaluating homogenization of the cigarette product can be obtained, the acceptance condition of the cigarette product in a consumption area is reflected from the perspective of the consumers, and the method is favorable for promoting and improving a homogenization production technology of the cigarette product.