The embodiment of the invention discloses a visualized content transmission control method and a visualized content sending method and a device thereof. The transmission control method comprises the steps that first information associated with postures of a user and second information associated with transmission time delay of visualized contents are acquired; a sending strategy of visualized contents associated with a target scene is determined at least according to the first information and the second information, wherein the sending strategy comprises the step that the visualized contents which are associated with the target scene in at least one direction and correspond to the postures, associated with the time delay, of the user are sent to the user. According to the methods and the device, posture changes of the user and transmission time delay changes of the visualized contents in the scene are displayed by tracking immersive virtual reality, the visualized contents in the corresponding direction can be intelligently sent, and the pressure caused to a network is reduced while the good immersive virtual reality experience is provided for the user.