The invention discloses a pressing pump type cosmetic applying device. The problem that due to the fact that an existing cosmetic container cannot achieve cosmetic applying conveniently, cosmetic waste is likely to be caused is solved. According to the adopted technical measures, the pressing pump type cosmetic applying device comprises a pressing pump and an installing base, the installing base is used for being connected with a cosmetic container, the installing base is hollowed, the pressing pump is arranged inside the installing base, the device is characterized in that a connecting body is formed on one side of the installing base, an applying head is arranged at the outer end of the connecting body, a liquid outlet is formed in the applying face of the applying head, an installing opening is formed in the other side of the installing base, a button is arranged inside the installing opening, the button is in transmission linkage with the pressing pump through a transmission structure, and a channel communicated with the pressing pump and the liquid outlet is formed inside the transmission structure and a linkage column.