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    • 7. 发明申请
    • LOYALTY REWARD PROGRAM SIMULATORS
    • LOYALTY REWARD程序模拟器
    • US20100191570A1
    • 2010-07-29
    • US12358719
    • 2009-01-23
    • Joe Phillip MichaudDavid Russell AdamsJennifer Lynn KalleryKeith Chrzan
    • Joe Phillip MichaudDavid Russell AdamsJennifer Lynn KalleryKeith Chrzan
    • G06Q30/00
    • G06Q30/02G06Q30/0204G06Q30/0211G06Q30/0226
    • A method of defining an earnings profile and a reward profile for loyalty reward program for a credit card issuer for a plurality of participants. A survey to gather data related to the loyalty reward program earning types and the loyalty reward types is defined and response data related to the survey is collected from the plurality of participants. One or more segments of participants are identified as a function of the collected data. The collected data is further analyzed to determine the reach, frequency, and overlap of the loyalty reward program earning types for the identified segments and to determine preference shares for participants within the segments. At least one of the defined loyalty reward program earning types of the loyalty reward program is selected for the earnings profile of the loyalty reward program based on the determined reach, frequency, and overlap of the loyalty reward program earning types viewed in a first user interface. At least one of the defined loyalty reward types is for the reward profile of the loyalty reward program selected based on the determined choice for identified segments viewed in a second user interface.
    • 为多个参与者的信用卡发行者定义收益简档和忠诚奖励计划的奖励简档的方法。 定义收集与忠诚奖励计划收益类型和忠诚度奖励类型相关的数据的调查,并从多个参与者收集与调查相关的响应数据。 参与者的一个或多个片段被识别为收集的数据的函数。 收集的数据被进一步分析以确定所识别的段的忠诚度奖励计划收入类型的范围,频率和重叠,并确定段内的参与者的优先权份额。 基于所确定的在第一用户界面中观看的忠诚度奖励计划赚取类型的触及率,频率和重叠来选择忠诚度奖励计划的定义的忠诚奖励计划的收益类型中的至少一个, 。 定义的忠诚度奖励类型中的至少一个是用于基于在第二用户界面中查看的所识别的段的所确定的选择所选择的忠诚度奖励计划的奖励简档。