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1. 发明申请

WO2012134765A1 SELECTIVE DELIVERY OF CONTENT ITEMS 审中-公开
标题翻译：选择性交付内容项目
公开(公告)号：WO2012134765A1
公开(公告)日：2012-10-04
申请号：PCT/US2012/028356
申请日：2012-03-08
申请人： GOOGLE INC. , CHEN, Kai , BENSON, Scott S. , YANG, Jun , AGARWAL, Anurag , GILPIN, Scott , ZHANG, Fan , MA, Sheng
发明人： CHEN, Kai , BENSON, Scott S. , YANG, Jun , AGARWAL, Anurag , GILPIN, Scott , ZHANG, Fan , MA, Sheng
IPC分类号： G06Q10/06 , G06Q30/02
CPC分类号： G06Q10/06 , G06Q30/0241
摘要： Systems, methods, and computer programs encoded on a computer-readable storage medium for allocating a minimum number of impressions to a content item in order to satisfy a delivery goal for the content item during a certain period of time are described. In some implementations, a satisfaction index (SI) that reflects the degree to which a content selection service is on pace to meet a delivery goal for a content item within some period can be used. The SI can be used to compare the number of impressions that have been allocated to the content item thus far in a period to the delivery or allocation goal for the content item. A content selection service may determine scores for impression allocations based on both an estimate of value and the SI for a candidate content item in order to balance the goals of meeting delivery goals and optimizing impression inventory value.
摘要翻译：描述了在计算机可读存储介质上编码的系统，方法和计算机程序，用于向内容项目分配最少数量的展示以便在特定时间段内满足内容项目的传送目标。在一些实施方案中，可以使用反映内容选择服务在某一时期内满足内容项目的递送目标的步骤的满足度指数（SI）。 SI可以用于将在一段时间内已分配给目标的内容项目的展示次数与内容项目的投放或分配目标进行比较。内容选择服务可以基于候选内容项目的价值估计和SI来确定印象分配的分数，以便平衡满足递送目标和优化展示库存价值的目标。

2. 发明申请

WO2010021985A2 COMPETITIVE ADVERTISING SERVER 审中-公开
标题翻译：竞争性广告服务器
公开(公告)号：WO2010021985A2
公开(公告)日：2010-02-25
申请号：PCT/US2009/054037
申请日：2009-08-17
申请人： GOOGLE INC. , MEHTA, Bhavesh, R. , AGARWAL, Anurag , RAMANI, Nandakumar , CHEN, Kai
发明人： MEHTA, Bhavesh, R. , AGARWAL, Anurag , RAMANI, Nandakumar , CHEN, Kai
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0242 , G06Q30/0243 , G06Q30/0244 , G06Q30/0246 , G06Q30/0247
摘要： Competitive content item serving is provided. Competitive content item serving can include the ability to receive a request for a content item and to compare an expected return for a first network content item to an expected return for a second network content item. Based upon the comparison, it can be determined whether to provide the first network content item to the publisher.
摘要翻译：
提供有竞争力的内容项目服务。竞争性内容项目服务可包括接收对内容项目的请求并将第一网络内容项目的预期回报与第二网络内容项目的预期回报进行比较的能力。基于比较，可以确定是否向发布者提供第一网络内容项目。

3. 发明申请

WO2012031044A2 METHODS AND APPARATUS TO CLUSTER USER DATA 审中-公开
标题翻译：集群用户数据的方法和设备
公开(公告)号：WO2012031044A2
公开(公告)日：2012-03-08
申请号：PCT/US2011/050096
申请日：2011-08-31
申请人： GOOGLE INC. , GOENKA, Vishal , AGARWAL, Anurag , QAMRA, Arun Dev , PAPAVASSILIOU, Vassilis , HARADA, Daishi , MOONKA, Rajas , MONSEES, David
发明人： GOENKA, Vishal , AGARWAL, Anurag , QAMRA, Arun Dev , PAPAVASSILIOU, Vassilis , HARADA, Daishi , MOONKA, Rajas , MONSEES, David
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q50/00
CPC分类号： G06Q30/0242 , G06Q30/0241 , G06Q30/0251 , G06Q30/0271 , G06Q30/0275
摘要： Among other disclosed subject matter, a computer-implemented method includes receiving a first data set associated with a first data provider. The first data set includes a first set of data attributes associated with a first set of users. The method includes receiving a second data set associated with a second different data provider. The second data set includes a second set of data attributes associated with a second set of users. The method includes generating user cluster information based at least in part on at least one common data attribute associated with the first set of users and the second set of users. The method includes providing the user cluster information to a data purchaser.
摘要翻译：在其他公开的主题中，计算机实现的方法包括接收与第一数据提供者相关联的第一数据集。第一数据集包括与第一组用户相关联的第一组数据属性。该方法包括接收与第二不同数据提供者相关联的第二数据集。第二数据集包括与第二组用户相关联的第二组数据属性。该方法包括至少部分地基于与第一组用户和第二组用户相关联的至少一个公共数据属性来生成用户聚类信息。该方法包括提供用户集群信息给数据购买者。

4. 发明申请

WO2012030848A2 USER LIST GENERATION AND IDENTIFICATION 审中-公开
标题翻译：用户列表生成和标识
公开(公告)号：WO2012030848A2
公开(公告)日：2012-03-08
申请号：PCT/US2011/049770
申请日：2011-08-30
申请人： GOOGLE INC. , FURMAN, Vadim , AGARWAL, Anurag , MOONKA, Rajas
发明人： FURMAN, Vadim , AGARWAL, Anurag , MOONKA, Rajas
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0255
摘要： Methods, systems, computer program products and techniques are described for presenting content. One method includes generating, by a data exchange engine executing on one or more processors, one or more user lists based on owned or permissioned data; importing, by the data exchange engine, user specific data from at least one of a browser, a third-party server, or an advertising database; generating, by the data exchange engine, one or more associations between one or more user lists and the imported user specific data, wherein the associations define whether user specific data correlates to one or more predefined definitions associated with a given user list; storing the associations; and providing user list identifying information to subscribers to a given user list in response to receipt of a content request from a user included in a respective user list.
摘要翻译：描述了用于呈现内容的方法，系统，计算机程序产品和技术。一种方法包括由在一个或多个处理器上执行的数据交换引擎基于拥有或许可的数据来生成一个或多个用户列表; 由数据交换引擎从浏览器，第三方服务器或广告数据库中的至少一个导入用户特定数据; 由所述数据交换引擎生成一个或多个用户列表和所导入的用户特定数据之间的一个或多个关联，其中所述关联定义用户特定数据是否与关联于给定用户列表的一个或多个预定义定义相关; 存储关联; 并且响应于从包括在相应用户列表中的用户接收到内容请求，向给定用户列表的订户提供用户列表标识信息。

5. 发明申请

WO2012031019A3 USER CONTROL OF USER-RELATED DATA 审中-公开
公开(公告)号：WO2012031019A3
公开(公告)日：2012-03-08
申请号：PCT/US2011/050059
申请日：2011-08-31
申请人： GOOGLE INC. , MOONKA, Rajas , AGARWAL, Anurag , ZAMIR, Oren, E.
发明人： MOONKA, Rajas , AGARWAL, Anurag , ZAMIR, Oren, E.
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q50/00
摘要： A method comprises receiving at a data exchange a request to review user data that has been gathered by one or more data holders and that relate to a given user, where the user data is being marketed for use in the data exchange, where the request includes an identifier associated with the user. The method further comprises providing a user interface for the user to review the user data wherein the user data includes information, if any, regarding user lists that the user belongs to and an identity of a data holder that is associated with the user lists.

6. 发明申请

WO2011130700A1 CENTRAL WEB-BASED DATA EXCHANGE 审中-公开
标题翻译：中央网络数据交换
公开(公告)号：WO2011130700A1
公开(公告)日：2011-10-20
申请号：PCT/US2011/032775
申请日：2011-04-15
申请人： GOOGLE INC. , AGARWAL, Anurag , MOONKA, Rajas , ZAMIR, Oren E.
发明人： AGARWAL, Anurag , MOONKA, Rajas , ZAMIR, Oren E.
IPC分类号： G06F7/00
CPC分类号： G06Q30/02 , G06Q30/0601
摘要： In general, a computer-implemented method of managing data exchange includes registering a plurality of data sellers with a computer-implemented data exchange; registering a plurality of data buyers with the computer-implemented data exchange; mediating data sharing arrangements between pairs of the buyers and sellers, the arrangement defining prices and permitted uses of data provided by a data seller to a data buyer; and enforcing, on behalf of the data seller, restrictions imposed by the negotiations on data use by the data buyer.
摘要翻译：通常，计算机实现的数据交换管理方法包括：通过计算机实现的数据交换登记多个数据销售者; 通过计算机实现的数据交换来注册多个数据买方; 中介买卖双方之间的数据共享安排，将数据卖方向数据买方提供的数据定价和许可使用的安排; 并且代表数据卖方执行数据买方对数据使用的谈判所施加的限制。

7. 发明申请

WO2012031142A2 PRICING MODELS FOR USER-RELATED DATA 审中-公开
标题翻译：定价模型用于用户相关数据
公开(公告)号：WO2012031142A2
公开(公告)日：2012-03-08
申请号：PCT/US2011/050233
申请日：2011-09-01
申请人： GOOGLE INC. , AGARWAL, Anurag , MOONKA, Rajas , ZAMIR, Oren E.
发明人： AGARWAL, Anurag , MOONKA, Rajas , ZAMIR, Oren E.
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q50/00
CPC分类号： G06Q30/02 , G06Q30/0254
摘要： The subject matter of this specification can be embodied in, among other things computer-implemented methods for pricing user-related data including receiving, from an advertiser, a subscription to a set of data related to multiple persons. The set of data includes data related to a person and is provided by a data provider. The method includes providing access to the set of data to the advertiser. The method includes receiving offers for an advertisement slot from the advertiser and other advertisers. The advertisement slot is associated with the data related to the person. The method includes selecting at least one of the offers for the advertisement slot. The method includes debiting the advertiser having the subscription for the set of data. The method includes debiting an advertiser having the selected offer for the advertisement slot. The method includes compensating the data provider for the set of data.
摘要翻译：本说明书的主题可以体现在用于对用户相关数据进行定价的计算机实现的方法中，包括从广告商接收对与多个人有关的一组数据的订阅。该组数据包括与人有关的数据并且由数据提供者提供。该方法包括向广告商提供对该组数据的访问。该方法包括从广告商和其他广告商接收广告时段的提议。广告位与与该人相关的数据相关联。该方法包括为广告位选择至少一个提议。该方法包括借记具有该组数据的订阅的广告客户。该方法包括为具有针对广告位选择的报价的广告商进行借记。该方法包括为该组数据补偿数据提供者。

8. 发明申请

WO2012031038A2 METHODS AND APPARATUS FOR TRANSFORMING USER DATA AND GENERATING USER LISTS 审中-公开
标题翻译：用于变换用户数据和生成用户列表的方法和装置
公开(公告)号：WO2012031038A2
公开(公告)日：2012-03-08
申请号：PCT/US2011/050085
申请日：2011-08-31
申请人： GOOGLE INC. , GOENKA, Vishal , JHA, Vikas , CHERRY, Nicholas , MOONKA, Rajas , MONSEES, David , AGARWAL, Anurag
发明人： GOENKA, Vishal , JHA, Vikas , CHERRY, Nicholas , MOONKA, Rajas , MONSEES, David , AGARWAL, Anurag
IPC分类号： G06Q10/00 , G06Q30/00
CPC分类号： G06Q30/0242 , G06F17/30569 , G06Q30/0251 , G06Q30/0271 , G06Q30/0275
摘要： Among other disclosed subject matter, a computer-implemented method for managing data includes receiving user data from a data provider. The user data includes user information in a first format. The method includes transforming the user data in the first format to user data in a second format. The user data in the second format includes a subset of the user information and the second format is defined by a data subscriber. The method includes providing the user data in the second format to the data subscriber.
摘要翻译：在其他公开的主题中，用于管理数据的计算机实现的方法包括从数据提供者接收用户数据。用户数据包括第一格式的用户信息。该方法包括以第二格式将第一格式的用户数据转换为用户数据。第二格式的用户数据包括用户信息的子集，第二格式由数据订户定义。该方法包括以第二格式向数据订户提供用户数据。

9. 发明申请

WO2012030928A2 PRICING MODELS FOR USER-RELATED DATA 审中-公开
标题翻译：定价模型用于用户相关数据
公开(公告)号：WO2012030928A2
公开(公告)日：2012-03-08
申请号：PCT/US2011/049916
申请日：2011-08-31
申请人： GOOGLE INC. , AGARWAL, Anurag , MOONKA, Rajas , ZAMIR, Oren E.
发明人： AGARWAL, Anurag , MOONKA, Rajas , ZAMIR, Oren E.
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0249 , G06Q30/0269 , G06Q30/06
摘要： The subject matter of this specification can be embodied in, among other things, a computer-implemented method for pricing user-related data including receiving first offers from advertisers for data related to a person. The data is a member of a set related to multiple persons. The data is provided by data providers. The method includes selecting one or more of the first offers. The method includes providing access to the data to the advertisers having the selected first offers. The method includes receiving second offers for an advertisement slot from at least the advertisers having the selected first offers. The advertisement slot is associated with the data related to the person. The method includes selecting at least one of the second offers. The method includes debiting the advertisers for the data. The method includes debiting an advertiser for the advertisement slot. The method includes compensating the data providers for the data.
摘要翻译：除其他之外，本说明书的主题可以体现为用于对用户相关数据进行定价的计算机实现的方法，包括从广告商接收关于与人有关的数据的第一报价。数据是与多人相关的一组成员。数据由数据提供者提供。该方法包括选择一个或多个第一报价。该方法包括向具有所选第一提议的广告商提供对数据的访问。该方法包括从至少具有所选第一提议的广告商接收广告位的第二提议。广告位与与该人相关的数据相关联。该方法包括选择第二报价中的至少一个。该方法包括为广告商收取数据。该方法包括为广告位登记广告商。该方法包括为数据补偿数据提供者。

10. 发明申请

WO2012030915A3 JOINING USER LISTS WITH EXTERNAL DATA 审中-公开
公开(公告)号：WO2012030915A3
公开(公告)日：2012-03-08
申请号：PCT/US2011/049899
申请日：2011-08-31
申请人： GOOGLE INC. , FURMAN, Vadim , MOONKA, Rajas , AGARWAL, Anurag
发明人： FURMAN, Vadim , MOONKA, Rajas , AGARWAL, Anurag
IPC分类号： G06Q10/00 , G06Q30/00 , G06Q50/00
摘要： A computer-implemented method comprises receiving a request for content from a user, determining a user list associated with the user, the user list including a definition that characterizes members of the user list, determining additional data related to a context associated with the user, and providing user list definition data and the additional data along with the request to a consumer that has subscribed to the user list.

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