专利快速检索-快速检索全球专利，免费商用专利数据库-IPRDB

1. 发明公开

EP2368197A1 PROVIDING DIGITAL CONTENT BASED ON EXPECTED USER BEHAVIOR 审中-公开
标题翻译： BEREITSTELLUNG VON DIGITALEM INHALT AUF DER BASIS VON ERWARTETEM BENUTZERVERHALTEN
公开(公告)号：EP2368197A1
公开(公告)日：2011-09-28
申请号：EP09796181.7
申请日：2009-11-24
申请人： Google Inc.
发明人： AGARWAL, Sumit , NISHAR, Dipchand , RUBIN, Andrew E.
IPC分类号： G06F17/30
CPC分类号： H04L67/32 , G06F17/30867 , G06F17/3087 , G06F19/00 , G06N5/02
摘要： In a computing system, information regarding a plurality of events that use a computing device is obtained, and a time-dependent increase in activity for each of at least some of the events is identified. An observed interest by a user in an event is correlated with an identified increase in activity for the event. Information about the activity at a time related to the event is provided for review by the user.
摘要翻译：在计算系统中，获得关于使用计算设备的多个事件的信息，并且识别出至少一些事件中的每一个的活动时间依赖性增加。事件中用户观察到的兴趣与事件的活动识别增加相关。有关活动相关活动的信息，供用户查阅。

2. 发明公开

EP1676252A2 DETERMINING AND/OR USING END USER LOCAL TIME INFORMATION IN AN AD SYSTEM 审中-公开
标题翻译：确定和/或者终端用户本地时间信息在广告系统中使用
公开(公告)号：EP1676252A2
公开(公告)日：2006-07-05
申请号：EP04789113.0
申请日：2004-09-27
申请人： Google, Inc.
发明人： AGARWAL, Sumit , KONINGSTEIN, Ross
IPC分类号： G09F1/00
CPC分类号： G06Q30/02
摘要： The usefulness, and consequently the performance, of advertisements are improved by allowing advertisers to better target their ads to a responsive audience. For example, end user local time information may be used in a relevancy determination of an ad. As another example, end user local time information may be used in an attribute (e.g., position) arbitration. Such end user local time information may be associated with price information, such as a maximum price bid. Such end user local time information may be associated with ad performance information. Ad performance information may be tracked on the basis of end user local time information. The content of an ad creative, and/or of a landing page may be selected and/or modified using end user local time information.

3. 发明申请

WO2012030793A2 PROVIDING RESULTS TO PARAMETERLESS SEARCH QUERIES 审中-公开
标题翻译：为参数搜索查询提供结果
公开(公告)号：WO2012030793A2
公开(公告)日：2012-03-08
申请号：PCT/US2011/049685
申请日：2011-08-30
申请人： GOOGLE INC. , AGARWAL, Sumit , GUNDOTRA, Vic , NICOLAOU, Alexander
发明人： AGARWAL, Sumit , GUNDOTRA, Vic , NICOLAOU, Alexander
IPC分类号： G06F17/30
CPC分类号： G06F17/30528 , G01C21/20 , G01C21/3691 , G06F17/30241 , G06F17/30522 , G06F17/3053 , G06F17/30554 , G06F17/30867 , G06F17/3087 , G06F17/30964
摘要： In one implementation, a computer-implemented method includes receiving a parameterless search request, which was provided to a mobile computing device, for information that is relevant to a user of the mobile computing device. The method also includes, in response to the received parameterless search request, identifying with a digital computer system one or more results that are determined to be relevant to the user of the mobile computing device based upon a current context of the mobile computing device. The method further includes providing the results for display to a user of the mobile computing device.
摘要翻译：在一个实现中，计算机实现的方法包括接收提供给移动计算设备的无参数搜索请求，以获取与移动计算设备的用户相关的信息。该方法还包括响应于接收到的无参数搜索请求，基于移动计算设备的当前上下文，与数字计算机系统一起识别被确定为与移动计算设备的用户相关的一个或多个结果。该方法进一步包括提供显示结果给移动计算设备的用户。

4. 发明申请

WO2007035499A3 FLEXIBLE ADVERTISING SYSTEM WHICH ALLOWS ADVERTISERS WITH DIFFERENT VALUE PROPOSITIONS TO EXPRESS SUCH VALUE PROPOSITIONS TO THE ADVERTISING SYSTEM 审中-公开
公开(公告)号：WO2007035499A3
公开(公告)日：2007-03-29
申请号：PCT/US2006/036062
申请日：2006-09-15
申请人： GOOGLE, INC. , AGARWAL, Sumit , BADROS, Gregory, Joseph , FU, John
发明人： AGARWAL, Sumit , BADROS, Gregory, Joseph , FU, John
IPC分类号： G06Q30/00
摘要： Different advertisers that may have different value propositions and that may desire different types of ad spots may effectively participate in an advertising network. An advertiser may express various value propositions using various types of offers, such as offers (or maximum offers) per impression, selection, and/or conversion (or some other user event). Probabilities of events, associated with offers, occurring may be used to allow different advertisers with different value propositions to compete against one another in an arbitration such as an auction. Advertisers may target the serving of their ads to keywords (search and/or content), particular publications or properties, particular vertical categories, other types of ad spots, etc.

5. 发明申请

WO2006116304A3 DETERMINING OR SCORING PROPERTIES TO SOLICIT TO JOIN AD NETWORK USING ADVERTISER OR AGGREGATED ADVERTISER INTEREST 审中-公开
公开(公告)号：WO2006116304A3
公开(公告)日：2006-11-02
申请号：PCT/US2006/015463
申请日：2006-04-24
申请人： GOOGLE, INC. , AGARWAL, Sumit , AXE, Brian , BADROS, Gregory, Joseph , RAJARAM, Gokul , WALK, Hunter , WISEMAN, Leora
发明人： AGARWAL, Sumit , AXE, Brian , BADROS, Gregory, Joseph , RAJARAM, Gokul , WALK, Hunter , WISEMAN, Leora
IPC分类号： G06Q30/00
摘要： An advertiser can request to advertise on a property (online or offline) that does not participate in advertising network. The advertiser may specify how much it would be willing to pay to advertise on the property, among other constraints (e.g., time, geotargeting, etc.) An advertising network or an independent entity can contact the non-participating property, and may include information about the interest that advertiser(s) have expressed in advertising on the property. The information may be some value aggregated over a number of advertisers. The form of the contact (e.g., email, telephone call, in person visit, etc.) can be a function of the level of interest expressed.

6. 发明申请

WO2005111896A2 SYSTEM AND METHOD FOR RATING DOCUMENTS COMPRISING AN IMAGE 审中-公开
标题翻译：用于评估包含图像的文档的系统和方法
公开(公告)号：WO2005111896A2
公开(公告)日：2005-11-24
申请号：PCT/US2005/015963
申请日：2005-05-10
申请人： GOOGLE INC.
发明人： CHAN, Wesley , AGARWAL, Sumit , WISEMAN, Leora, Ruth
IPC分类号： G06F17/60
CPC分类号： G06F17/3089 , G06F17/30867 , G06Q30/0601
摘要： A system and method for rating a document comprising an image are provided. A document is received for distribution. Rating information associated with the document is received from one or more rating entities. At least one of said one or more rating entities comprises a processor to determine rating information associated with the image. The document is approved for distribution based on the rating information.
摘要翻译：提供了一种用于评估包括图像的文档的系统和方法。收到一份文件进行分发。从一个或多个评级实体接收与该文档相关联的评级信息。所述一个或多个评级实体中的至少一个包括用于确定与图像相关联的评级信息的处理器。该文件根据评级信息被批准分发。

7. 发明申请

WO2006104865A2 NETWORKING ADVERTISERS AND AGENTS FOR AD AUTHORING AND/OR AD CAMPAIGN MANAGEMENT 审中-公开
标题翻译：网络广告主和代理人，用于广告作者和/或广告营销管理
公开(公告)号：WO2006104865A2
公开(公告)日：2006-10-05
申请号：PCT/US2006/010695
申请日：2006-03-23
申请人： GOOGLE, INC. , KONINGSTEIN, Ross , AGARWAL, Sumit
发明人： KONINGSTEIN, Ross , AGARWAL, Sumit
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0273 , G06Q30/0277
摘要： As online ads are becoming technically and artistically more sophisticated, advertisers will need a way to efficiently request assistance with ad creations that offer richer ad formats. An online ad business environment helps connect advertisers with ad service providers (also called agents or advisors) who can meet their needs for more complex and sophisticated ad creatives. The online ad business network may use a job listing board where advertisers can enter request for assistance and agent can view them. The business network may also include an agent directory where agents can post their profiles and services and advertisers can view them. Using the job listing board and agent directory, advertisers and agent can contact each other through contact operations available in the business network, and enter into business relationships. A payment from an advertiser to an agent may be made via the business network. The amount of compensation paid to the agent by the business network need not be equal to the amount of payment received by the advertiser.
摘要翻译：由于在线广告在技术和艺术上变得越来越复杂，因此广告客户需要一种有效地请求协助的方式，以提供更丰富的广告格式的广告创意。在线广告业务环境可以将广告客户与广告服务提供商（也称为代理商或顾问）进行联系，从而满足更复杂和复杂的广告素材的需求。在线广告业务网络可以使用职位列表板，广告客户可以输入帮助请求，代理可以查看。业务网络还可以包括代理目录，其中代理可以发布其简档和服务，并且广告商可以查看它们。使用工作列表板和代理目录，广告商和代理可以通过业务网络中可用的联系操作彼此联系，并进入业务关系。可以通过业务网络从广告商到代理商的付款。业务网络向代理人支付的赔偿金额不得等于广告客户收到的付款金额。

8. 发明申请

WO2006039210A2 MANAGING ON-LINE ADVERTISING USING METRICS SUCH AS RETURN ON INVESTMENT AND/OR PROFIT 审中-公开
标题翻译：管理在线广告，使用等价于投资和/或利润的衡量标准
公开(公告)号：WO2006039210A2
公开(公告)日：2006-04-13
申请号：PCT/US2005/034237
申请日：2005-09-23
申请人： GOOGLE, INC. , AGARWAL, Sumit , KORTE, Thomas
发明人： AGARWAL, Sumit , KORTE, Thomas
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0247 , G06Q30/0251 , G06Q30/0256 , G06Q30/0277
摘要： To help advertisers to manage their online advertising, some business metric, such as ROT, profit, gross profit, etc., may be estimated and/or tracked with respect to an ad campaign, or a portion of the ad campaign. An advertiser may provide a business metric target, such as a target ROI, a target gross profit, a target profit, etc. An ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the target. Similarly, an advertiser may provide a goal, such as maximizing or minimizing a business metric. The ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the goal. The targets or goals may be subject to one or more constraints. The advertiser may provide limits on values of one or more business metrics. The ad delivery system may then turn off, or govern, the delivery of ads if the limits are violated.
摘要翻译：为了帮助广告客户管理其在线广告，可能会针对广告系列或广告系列的一部分估算和/或跟踪某些业务指标，例如ROT，利润，毛利等。广告商可以提供业务指标目标，例如目标ROI，目标毛利润，目标利润等。然后，广告投放系统可以在努力中调整广告活动（或广告活动的一部分）中的信息达到目标。类似地，广告商可以提供目标，例如最大化或最小化业务度量。然后，广告投放系统可以调整广告系列（或广告系列的一部分）中的信息，以实现目标。目标或目标可能受到一个或多个限制。广告客户可以对一个或多个业务度量的值提供限制。如果违反限制，广告投放系统可能会关闭或管理广告的投放。

9. 发明申请

WO2006007106A2 METHODS AND SYSTEMS FOR ENDORSING LOCAL SEARCH RESULTS 审中-公开
标题翻译：认可本地搜索结果的方法和系统
公开(公告)号：WO2006007106A2
公开(公告)日：2006-01-19
申请号：PCT/US2005/017044
申请日：2005-05-13
申请人： GOOGLE INC. , KORTE, Thomas , AGARWAL, Sumit , SAINO, Celia
发明人： KORTE, Thomas , AGARWAL, Sumit , SAINO, Celia
IPC分类号： G06F17/30
CPC分类号： G06F17/30554 , G06F17/30241 , G06F17/3053 , G06F17/30864 , G06F17/30867 , G06Q30/0256
摘要： Methods and systems for improving user search experience with a search engine by providing a way for associated users to create and share personalized lists of local search results and/or advertisements through endorsements of such local search results and/or ads. Local search endorsements can be used to personalize the search engine's ranking of local search results by offering a way for users to re-rank the results for themselves and for those who trust them.
摘要翻译：提供搜索引擎的用户搜索体验的方法和系统，通过为相关联的用户提供通过这些本地搜索结果和/或广告的背书来创建和分享本地搜索结果和/或广告的个性化列表的方式。本地搜索代言可以用于个性化搜索引擎的本地搜索结果排名，为用户提供一种方式，为自己和信任他们的用户重新排列结果。

10. 发明申请

WO2005111895A2 AUTOMATED GRAPHICAL ADVERTISEMENT SIZE COMPATIBILITY AND LINK INSERTION 审中-公开
标题翻译：自动图形广告尺寸兼容性和链接插入
公开(公告)号：WO2005111895A2
公开(公告)日：2005-11-24
申请号：PCT/US2005/015962
申请日：2005-05-10
申请人： GOOGLE INC.
发明人： CHAN, Wesley , AGARWAL, Sumit , WISEMAN, Leora, Ruth , KOCH, Amy
IPC分类号： G06F17/60
CPC分类号： G06Q30/02 , G06F17/30876 , G06Q30/0276
摘要： A system for and method of forming graphical advertisements is presented. The disclosed techniques ensure that the graphical advertisements are compatible with available space and industry-standard sizing. The techniques further allow for insertion of a link into the graphical advertisement, where the link is configured such that an activating user will not receive unwanted material.
摘要翻译：提出了形成图形广告的系统和方法。所公开的技术确保图形广告与可用空间和行业标准尺寸兼容。这些技术还允许将链接插入到图形广告中，其中链接被配置为使得激活用户不会接收不想要的材料。

你已经成功收藏专利！

检索式保存成功!

IPRDB

热门服务

关于我们

友情链接

联系方式