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    • 2. 发明专利
    • Generation of contextual image-containing advertisements
    • 包含影像的广告广告的生成
    • JP2012089171A
    • 2012-05-10
    • JP2012023374
    • 2012-02-06
    • Microsoft Corpマイクロソフト コーポレーション
    • SHUZHEN NONGLI YINNAJM TAREKLI LITSUEN CHENZENG HUA-JUNZHANG BENYULI YINDEAN CARIGNANXU YING-QING
    • G06Q30/02
    • G06Q30/02
    • PROBLEM TO BE SOLVED: To generate image-containing advertisements.SOLUTION: According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image-containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline. The system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.
    • 要解决的问题:生成包含图像的广告。 解决方案:根据本发明的实施例,广告生成系统生成包含图像的广告。 广告生成系统包括:至少一个特征选择指南,其基于广告商输入指定至少一个推荐的用于图像的广告的特征,其指定广告目标受众信息,成本信息和广告商行业中的至少一个 信息; 选择图像以包含在包含图像的广告中的图像剪辑库; 以及至少一个基于所述至少一个特征选择指南的广告模板。 该系统自动生成包含一个或多个建议颜色的图像包含广告,该颜色基于将承载含图像的广告的网页上存在的一种或多种颜色自动建议。 版权所有(C)2012,JPO&INPIT
    • 3. 发明专利
    • Verifying relevance between keywords and web site content
    • 验证关键词和网站内容之间的相关性
    • JP2005302041A
    • 2005-10-27
    • JP2005118049
    • 2005-04-15
    • Microsoft Corpマイクロソフト コーポレーション
    • ZHANG BENYUZENG HUA-JUNLI LINAJM TAREKMA WEI-YINGLI YINGCHEN ZHENG
    • G06F19/00G06F17/30
    • G06F17/30687G06F17/30663Y10S707/99933Y10S707/99934Y10S707/99935
    • PROBLEM TO BE SOLVED: To provide systems and methods for verifying relevance between terms and Web site contents. SOLUTION: In one aspect, site contents from a bid URL are retrieved. Expanded term(s) semantically and/or contextually related to bid term(s) are calculated. Content similarity and expanded similarity measurements are calculated from respective combinations of the bid term(s), the site contents, and the expanded terms. Category similarity measurements between the expanded terms and the site contents are determined in view of a trained similarity classifier. The trained similarity classifier having been trained from mined web site content associated with directory data. A confidence value providing an objective measure of relevance between the bid term(s) and the site contents is determined from the content, expanded, and category similarity measurements evaluating the multiple similarity scores in view of a trained relevance classifier model. COPYRIGHT: (C)2006,JPO&NCIPI
    • 要解决的问题:提供用于验证术语和网站内容之间的相关性的系统和方法。

      解决方案:在一方面,检索出价网址中的网站内容。 计算语法上和/或与投标期相关的扩展术语。 内容相似性和扩展的相似度测量是根据投标条件,站点内容和扩展条款的各自组合计算的。 考虑到经过训练的相似性分类器,确定扩展术语和站点内容之间的类别相似度测量。 经过训练的相似性分类器已经从与目录数据相关联的挖掘的网站内容训练。 考虑到训练有素的相关性分类器模型,从评估多重相似度分数的内容,扩展和类别相似度测度中确定提供投标项和站点内容之间的相关性的客观量度的置信度值。 版权所有(C)2006,JPO&NCIPI

    • 7. 发明申请
    • GENERATION OF CONTEXTUAL IMAGE-CONTAINING ADVERTISEMENTS
    • 包含影像的广告广告的生成
    • WO2008130338A3
    • 2009-05-07
    • PCT/US2007004054
    • 2007-02-15
    • MICROSOFT CORP
    • NONG SHUZHENLI YINGNAJM TAREKLI LICHEN ZHENGZENG HUA-JUNZHANG BENYULI YINCARIGNAN DEANXU YING-QING
    • G06Q30/02
    • G06Q30/02
    • According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image- containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.
    • 根据本发明的实施例,广告生成系统生成包含图像的广告。 广告生成系统包括:至少一个特征选择指南,其基于广告商输入指定至少一个推荐的用于图像的广告的特征,所述广告主输入指定广告目标受众信息,成本信息和广告业者行业中的至少一个 信息; 选择图像以包含在包含图像的广告中的图像剪辑库; 以及至少一个基于所述至少一个特征选择指南的广告模板; 其中所述系统自动生成包含一个或多个建议的颜色的图像包含广告,所述一个或多个建议的颜色是基于存在于将承载所述含图像的广告的网页上的一种或多种颜色自动建议的。
    • 8. 发明申请
    • SEARCH ADVERTISEMENT SELECTION BASED ON USER ACTIONS
    • 根据用户行为搜索广告选择
    • WO2011130019A3
    • 2012-02-23
    • PCT/US2011030832
    • 2011-03-31
    • MICROSOFT CORP
    • VADLAMANI VISWANATHSRIVASTAVA ABHINAINAJM TAREKSURENDRAN ARUNGUNRAM CHANDRASEKARANPRASAD RAJEEVALI MAHBUBUL ALAM
    • G06Q30/00G06F17/30
    • G06F17/30699G06F17/30867G06Q30/02G06Q30/0243G06Q30/0256
    • Advertisements are selected for presentation on a search results page based on the presence or absence of user activity within the search results page. When a search results page is provided to an end user, the search results page is tracked for user activity. If user activity is detected, a user context is identified and new advertisements are selected for presentation on the search results page based on the user context. In some embodiments, the search results page provides search results in clusters, and the user context corresponds with a search result cluster selected by an end user. In some embodiments, dominant concepts in the user context are identified and used to select advertisements. Alternatively, if user activity is not detected within a predetermined period of time, new advertisements are selected based on the absence of user activity within the search results page.
    • 根据搜索结果页面中用户活动的存在或不存在,选择广告在搜索结果页面上进行演示。 当向最终用户提供搜索结果页面时,跟踪用户活动的搜索结果页面。 如果检测到用户活动,则识别用户上下文,并且基于用户上下文在搜索结果页面上选择新的广告来呈现。 在一些实施例中,搜索结果页面提供集群中的搜索结果,并且用户上下文对应于由最终用户选择的搜索结果集群。 在一些实施例中,用户上下文中的主要概念被识别并用于选择广告。 或者,如果在预定时间段内没有检测到用户活动,则基于搜索结果页面内没有用户活动来选择新的广告。
    • 9. 发明申请
    • SEMANTIC TABLE OF CONTENTS FOR SEARCH RESULTS
    • 搜索结果的语义目录
    • WO2011097066A3
    • 2011-11-24
    • PCT/US2011021596
    • 2011-01-19
    • MICROSOFT CORP
    • VADLAMANI VISWANATHSRIVASTAVA ABHINAINAJM TAREKSURENDRAN ARUNGUNRAM CHANDRASEKARAN
    • G06F17/30
    • G06F17/30696G06F17/30707
    • A table of contents is generated for search results in response to a search query by identifying semantic concepts as topics for inclusion within the table of contents. When a search query is received, a search is performed to identify search results. The search results are compared to an ontology of topics to identify relevant topics. Additionally, search results are compared to an ontology of partial topics to identify relevant partial topics, which are named. Independent key-phrases are further generated from search results and identified as key-phrase topics. The identified topics, named partial topics, and key-phrase topics are ranked, and topics are selected for inclusion within a table of contents. A search results page is returned in response to the search query that includes search results and the generated table of contents.
    • 通过将语义概念识别为包含在目录内的主题来响应于搜索查询而生成针对搜索结果的目录。 当接收到搜索查询时,执行搜索以识别搜索结果。 将搜索结果与主题本体进行比较,以确定相关主题。 此外,将搜索结果与部分主题的本体进行比较,以识别相关的部分主题,这些主题被命名。 从搜索结果进一步生成独立的关键词,并将其标识为关键短语主题。 被标识的主题,部分主题和关键词主题被排序,并且选择主题以包含在目录内。 响应于包括搜索结果和生成的目录的搜索查询返回搜索结果页面。