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11. 发明授权

US08335715B2 Advertisement exchange using neuro-response data 有权
标题翻译：广告交换使用神经反应数据
公开(公告)号：US08335715B2
公开(公告)日：2012-12-18
申请号：US12622292
申请日：2009-11-19
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251
摘要： An advertisement exchange determines characteristics associated with advertisement slots such as slots in a commercial pod, locations on a printed page, banners in a video, billboards, etc. Characteristics may include demographic information, advertisement type, and neuro-response characteristics such as priming, attention, engagement, and retention. Advertisement slots are matched with advertisements and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. In some examples, bids and offers are made for advertisement slots based on advertisement slot characteristics. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot.
摘要翻译：广告交换机确定与广告时隙相关联的特征，例如商业广告牌中的时隙，打印页面上的位置，视频中的横幅，广告牌等。特征可以包括人口统计信息，广告类型和神经反应特征，例如启动，关注，参与和保留。广告位与广告相匹配，可由广告客户，个人，公司和公司进行选择，购买，交换和分析。在一些示例中，基于广告位特征对广告时段进行出价和报价。广告时隙特征可以被实时改变，因为在周围时隙中的广告的布置改变了特定时隙的特征。

12. 发明申请

US20120301120A1 METHODS AND APPARATUS FOR PROVIDING VIDEO WITH EMBEDDED MEDIA 有权
标题翻译：用于提供嵌入式媒体的视频的方法和装置
公开(公告)号：US20120301120A1
公开(公告)日：2012-11-29
申请号：US13570946
申请日：2012-08-09
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： H04N5/93
CPC分类号： G11B27/005 , G06T1/0021 , H04N5/262
摘要： Methods and apparatus for providing video with embedded media are disclosed. An example method includes dividing an image comprising a number of pixels into a number of portions, each portion including less than all of the pixels of the image, and blending respective ones of the portions with different video frames of a stream of video frames comprising a host presentation, wherein the media reaches a discernibility threshold when the host presentation is played at an accelerated rate.
摘要翻译：公开了提供嵌入式媒体视频的方法和装置。一种示例性方法包括将包括多个像素的图像划分成多个部分，每个部分包括少于图像中的所有像素的小部分，以及将具有视频帧流的不同视频帧的各个部分与主机呈现，其中当以加速的速率播放主体呈现时，媒体达到可辨别性阈值。

13. 发明申请

US20120108995A1 NEURO-RESPONSE POST-PURCHASE ASSESSMENT 审中-公开
标题翻译： NEURO-RESPONSE购买后评估
公开(公告)号：US20120108995A1
公开(公告)日：2012-05-03
申请号：US12913102
申请日：2010-10-27
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： A61B5/0476
CPC分类号： A61B5/0476 , A61B5/04008 , A61B5/0496 , A61B5/055 , A61B5/6814 , G06Q30/02
摘要： Efficient and effective mechanisms for collecting neuro-response data are provided to allow assessment of post-purchase products, services, offerings, and experiences. In some examples, a neuro-response data collection mechanism such as a portable electroencephalography (EEG) headset is used to collect neuro-response data from a consumer exposed to a product in a post-purchase state. Post-purchase assessments may be made at particular times after a purchase transaction. A post-purchase assessment may be compared to a pre-purchase assessment. The assessments can be used to enhance product packaging, modify service components, improve sustained experiences, change consumer behavior, etc.
摘要翻译：提供有效和有效的收集神经反应数据的机制，以便对购买后产品，服务，产品和经验进行评估。在一些示例中，使用诸如便携式脑电图（EEG）耳机的神经反应数据收集机制来收集在购买后状态下暴露于产品的消费者的神经反应数据。在购买交易后的特定时间可以进行购买后评估。可以将购买后评估与预购评估进行比较。评估可用于加强产品包装，修改服务组件，改善持续经验，改变消费者行为等。

14. 发明申请

US20120084139A1 SYSTEMS AND METHODS TO MATCH A REPRESENTATIVE WITH A COMMERCIAL PROPERTY BASED ON NEUROLOGICAL AND/OR PHYSIOLOGICAL RESPONSE DATA 审中-公开
标题翻译：基于神经和/或生理响应数据的商业物业代表的系统和方法
公开(公告)号：US20120084139A1
公开(公告)日：2012-04-05
申请号：US13249525
申请日：2011-09-30
申请人： Anantha Pradeep , Ramachandran Gurumoorthy , Robert T. Knight
发明人： Anantha Pradeep , Ramachandran Gurumoorthy , Robert T. Knight
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02
摘要： Example methods, systems and tangible machine readable instructions to match a representative with a commercial property are disclosed herein. An example method for matching a representative with a commercial property includes comparing one or more of neurological or physiological response data from a panelist exposed to the property or a facsimile of the property to a plurality of representative attributes to determine a plurality of compatibility scores. Each of the representative attributes corresponds to a respective candidate representative. The example method also includes selecting the candidate representative having a highest one of the compatibility scores to represent the property.
摘要翻译：本文公开了将代表与商业性质相匹配的示例性方法，系统和有形机器可读指令。用于将代表与商业财产相匹配的示例性方法包括将暴露于该属性的小组成员或该属性的传真的一个或多个神经或生理响应数据与多个代表性属性进行比较，以确定多个兼容性得分。每个代表性属性对应于相应的候选代表。该示例方法还包括选择具有最高的一个兼容性分数以代表该属性的候选代表。

15. 发明申请

US20120072289A1 BIOMETRIC AWARE CONTENT PRESENTATION 审中-公开
标题翻译：生物识别内容介绍
公开(公告)号：US20120072289A1
公开(公告)日：2012-03-22
申请号：US12884034
申请日：2010-09-16
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/00 , G06Q90/00
CPC分类号： G06Q30/0269 , G06Q99/00
摘要： A content generation, presentation, and evaluation system identifies biometric factors to improve the effectiveness of content presented to subjects. Biometric factors include subject visual acuity ranges, color sensitivity spectrums, audio sensitivity spectrums, chemical sensitivity ranges, etc. Content is generated and/or modified to benefit from subject visual acuity ranges, spectral sensitivities, tactile sensitivities, etc. In particular examples, content is tailored and/or modified for particular individuals and groups based on acuity and sensitivity profiles of those individuals or groups. Neuro-response data can be analyzed to determine the effectiveness of biometric aware content and further enhance content generation.
摘要翻译：内容生成，呈现和评估系统识别生物特征因子，以提高呈现给受试者的内容的有效性。生物特征因子包括受试者视敏度范围，色彩敏感度谱，音频敏感度谱，化学敏感性范围等。产生和/或修改内容以受益于受试者的视力范围，光谱灵敏度，触觉敏感度等。在具体实例中，内容基于这些个体或群体的敏锐度和灵敏度特征为特定个体和群体进行定制和/或修改。可以分析神经反应数据以确定生物识别内容的有效性并进一步增强内容生成。

16. 发明申请

US20110270620A1 NEUROLOGICAL SENTIMENT TRACKING SYSTEM 审中-公开
标题翻译：神经传感追踪系统
公开(公告)号：US20110270620A1
公开(公告)日：2011-11-03
申请号：US13045457
申请日：2011-03-10
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q99/00
CPC分类号： G06Q30/02 , G06Q10/04
摘要： Distributed mechanisms are provided for implementing a neurological sentiment tracking system to collect and analyze consumer and business sentiment. Neuro-response data as well as optional survey and interview data may be collected from subjects about personal finance expectations, anticipated hiring expectations, views on prospects for the economy in the short and long term, purchase expectations, etc. Neuro-response data collection mechanisms such as Electroencephalography (EEG) and/or facial emotion encoding can be used along with surveys and interviews to collect data from subjects in a variety of environments. Collected data may be aggregated to aid in economic forecasting and modeling. Data may be continuously collected to provide high temporal resolution. Analysis may also be performed to determine impacts of particular events on sentiment.
摘要翻译：提供分布式机制，用于实施神经情绪跟踪系统，以收集和分析消费者和商业情绪。可以从关于个人理财预期，预期招聘期望，对短期和长期经济前景的看法，购买期望等方面的科目收集神经反应数据以及可选的调查和面试数据。神经反应数据收集机制例如脑电图（EEG）和/或面部情感编码可以与调查和访谈一起使用，以从各种环境中的主题收集数据。收集的数据可以被汇总以帮助经济预测和建模。可以连续收集数据以提供高时间分辨率。也可以进行分析以确定特定事件对情绪的影响。

17. 发明申请

US20110106621A1 INTRACLUSTER CONTENT MANAGEMENT USING NEURO-RESPONSE PRIMING DATA 有权
标题翻译：使用神经反应引导数据的入侵者内容管理
公开(公告)号：US20110106621A1
公开(公告)日：2011-05-05
申请号：US12608696
申请日：2009-10-29
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , A61B5/0484 , A61B5/16 , A61B5/7207 , G06Q30/0243 , G06Q30/0251 , G06Q30/0254
摘要： A system uses neuro-response information to evaluate content within a cluster, such as commercials in a pod, advertisements in a frame, or products on a shelf, to determine priming characteristics associated with each pieces of content within the cluster. The priming characteristics and other data are combined to obtain blended attributes. The blended attributes are correlated with each piece of intracluster content to allow intelligent management including selection, arrangement, ordering, presentation, and/or scheduling of intracluster content. Intracluster content may also use priming characteristics associated with extracluster content to further improve management.
摘要翻译：系统使用神经反应信息来评估集群内的内容，例如，pod中的广告，帧中的广告或货架上的产品，以确定与集群内的每个内容相关联的启动特征。启动特征和其他数据组合获得混合属性。混合属性与每个集群内容相关联，以允许智能管理，包括集群内容的选择，排列，排序，呈现和/或调度。集群内容还可以使用与集群外内容相关联的引发特征来进一步改善管理。

18. 发明申请

US20110046504A1 DISTRIBUTED NEURO-RESPONSE DATA COLLECTION AND ANALYSIS 审中-公开
标题翻译：分布式神经元响应数据收集与分析
公开(公告)号：US20110046504A1
公开(公告)日：2011-02-24
申请号：US12846242
申请日：2010-07-29
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： A61B5/0476 , A61B5/0496
CPC分类号： A61B5/04842 , A61B5/04845 , A61B5/4035 , A61B5/7207 , G06Q30/02
摘要： Distributed mechanisms are provided for collecting neuro-response data from subjects exposed to the stimulus material in multiple settings. Stimulus material may include marketing and entertainment materials. Neuro-response data collection mechanisms such as Electroencephalography (EEG) and Electrooculography (EOG) are used to collect data from subjects in laboratory and corporate settings. Neuro-response data is transmitted over a network to a data analyzer. The neuro-response data is processed at the data analyzer and effectiveness data for the stimulus material is received.
摘要翻译：提供分布式机制用于在多个设置中收集暴露于刺激材料的受试者的神经反应数据。激励材料可能包括营销和娱乐材料。使用脑电图（EEG）和电磁学（EOG）等神经反应数据收集机制从实验室和企业环境中收集受试者的数据。神经反应数据通过网络传输到数据分析器。在数据分析仪处理神经反应数据，并接收刺激物质的有效性数据。

19. 发明申请

US20100186031A1 METHODS AND APPARATUS FOR PROVIDING PERSONALIZED MEDIA IN VIDEO 有权
标题翻译：在视频中提供个性化媒体的方法和设备
公开(公告)号：US20100186031A1
公开(公告)日：2010-07-22
申请号：US12357322
申请日：2009-01-21
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： H04N7/025
CPC分类号： H04L65/60 , A61B5/04842 , G06Q30/02 , H04N7/163 , H04N21/42201 , H04N21/44222 , H04N21/4668 , H04N21/812
摘要： A system provides personalized media in video for presentation using a video decoder in a device such as a video recorder, hardware or software player, computer system, or television. The personalized media may be embedded or hidden in a video stream or provided separately. A video decoder determines profile and preference information associated with a viewer, group, or demographic and personalizes commercial content using the profile and preference information. The system includes personalized media by introducing, embedding, overlaying, etc., media on video during commercial breaks. Personalized media may be provided during normal viewing or may be provided when a skip forward or fast forward request is received. The system may also evaluate personalization mechanisms using neuro-response measurements.
摘要翻译：系统提供用于视频的个性化媒体，以便在诸如录像机，硬件或软件播放器，计算机系统或电视的设备中使用视频解码器进行演示。个性化媒体可以嵌入或隐藏在视频流中或单独提供。视频解码器确定与观看者，组或人口统计相关联的个人资料和偏好信息，并使用个人资料和偏好信息个性化商业内容。该系统通过在商业休息期间引入，嵌入，叠加等媒体在视频上进行个性化媒体。可以在正常观看期间提供个性化媒体，或者可以在接收到向前跳转或快退请求时提供个性化媒体。该系统还可以使用神经反应测量来评估个性化机制。

20. 发明申请

US20100145215A1 BRAIN PATTERN ANALYZER USING NEURO-RESPONSE DATA 审中-公开
标题翻译：脑图谱分析仪使用神经元响应数据
公开(公告)号：US20100145215A1
公开(公告)日：2010-06-10
申请号：US12544921
申请日：2009-08-20
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： A61B5/0484 , A61B5/04
CPC分类号： A61B5/0484 , A61B5/0496 , A61B5/05 , A61B5/165 , A61B5/4035 , G16H50/20 , G16H50/50
摘要： A system obtains neuro-response data such as central nervous system, autonomic nervous system, and effector system measurements from subjects exposed to stimulus material. Stimulus material is categorized and/or tagged. Survey based responses and resulting linguistic, perceptual, expressive, and/or motor responses are obtained, integrated with neuro-response data, and stored in a brain pattern analyzer repository. Neurological signatures for concepts such as yes, no, buy, purchase, acquire, like, dislike, correct, incorrect can be determined on a group, subgroup, or individual basis and stored in the brain pattern analyzer repository. The brain pattern analyzer repository may be used to predict behavior based on neurological signatures and/or similarly categorized and tagged stimulus materials that elicit corresponding neuro-response patterns for particular subject groups.
摘要翻译：系统从暴露于刺激材料的受试者获得诸如中枢神经系统，自主神经系统和效应系统测量的神经反应数据。刺激物质被分类和/或标记。获得基于调查的反应和所得到的语言，感知，表达和/或运动反应，与神经反应数据相结合，并存储在脑模式分析仪库中。概念的神经学签名，如是，否，购买，购买，获取，喜欢，不喜欢，正确，不正确可以在组，子组或个人的基础上确定并存储在脑模式分析器库中。脑模式分析器库可以用于基于神经学特征和/或类似分类和标记的刺激材料来预测行为，所述刺激材料为特定受试者组引起相应的神经反应模式。

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