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1. 发明授权

US08635105B2 Consumer experience portrayal effectiveness assessment system 有权
标题翻译：消费者体验描写成效评估系统
公开(公告)号：US08635105B2
公开(公告)日：2014-01-21
申请号：US12199596
申请日：2008-08-27
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00 , G06Q30/02 , G06Q30/0203
摘要： A system assesses consumer experience portrayal effectiveness by evaluating neuro-response measurements for a consumer directly experiencing stimulus and/or indirectly experiencing stimulus through observation of another. Neuro-response measurements are collected using multiple modalities to evaluate personal and observed experiences of products, services, offerings, and stimulus. Examples of neuro-response measurements include Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding measurements. In many instances, neuro-response data is combined with other data and analyzed to assess total consumer experience portrayal effectiveness.
摘要翻译：系统通过评估直接经历刺激和/或通过观察另一个刺激的间接经历刺激的消费者的神经反应测量来评估消费者体验描绘效力。使用多种模式收集神经反应测量值，以评估产品，服务，产品和刺激的个人和观察体验。神经反应测量的例子包括脑电图（EEG），电泳皮肤反应（GSR），心电图（EKG），电磁学（EOG），眼睛跟踪和面部情感编码测量。在许多情况下，神经反应数据与其他数据相结合并进行分析，以评估消费者的总体描绘效能。

2. 发明授权

US08533042B2 Neuro-response stimulus and stimulus attribute resonance estimator 有权
标题翻译：神经反应刺激和刺激属性共振估计
公开(公告)号：US08533042B2
公开(公告)日：2013-09-10
申请号：US12182874
申请日：2008-07-30
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0242 , A61B5/0402 , A61B5/0484 , A61B5/0496 , A61B5/0533 , A61B5/16 , A61B5/4035 , A61B5/7207 , A61B5/7278 , G06Q30/00 , G06Q30/02
摘要： A system determines neuro-response stimulus and stimulus attribute resonance. Stimulus material and stimulus material attributes such as communication, concept, experience, message, images, audio, pricing, and packaging are evaluated using neuro-response data collected with mechanisms such as Event Related Potential (ERP), Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Neuro-response data is analyzed to determine stimulus and stimulus attribute resonance.
摘要翻译：系统确定神经反应刺激和刺激属性共振。使用通过诸如事件相关电位（ERP），脑电图（EEG），电镀皮肤等机制收集的神经反应数据来评估刺激材料和刺激材料属性，例如通信，概念，经验，消息，图像，音频，定价和包装反应（GSR），心电图（EKG），电磁学（EOG），眼睛跟踪和面部情感编码。分析神经反应数据以确定刺激和刺激属性共振。

3. 发明授权

US08392251B2 Location aware presentation of stimulus material 有权
标题翻译：位置感知表示刺激材料
公开(公告)号：US08392251B2
公开(公告)日：2013-03-05
申请号：US12853213
申请日：2010-08-09
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242
摘要： A system identifies the location of a user and presents location aware stimulus material to the user. Discounts, promotions, and advertising can be delivered to the user on a wireless device based on location and path information. Stimulus material on in store monitors, billboards, and displays are modified based on information about individuals near the monitors and displays. In particular embodiments, neuro-response data is collected using a portable electroencephalography (EEG) headset while a user is exposed to stimulus materials to allow the effectiveness of the stimulus material to be determined. Stimulus materials presented can also be evaluated for neuro-response effectiveness prior to presentation to users in a location aware and personalized manner.
摘要翻译：系统识别用户的位置并向用户呈现位置感知刺激材料。折扣，促销和广告可以基于位置和路径信息在无线设备上传送给用户。基于关于监视器和显示器附近的人员的信息，店内监视器，广告牌和显示器上的刺激物质被修改。在特定实施例中，使用便携式脑电图（EEG）耳机收集神经反应数据，同时使用者暴露于刺激材料以允许确定刺激材料的有效性。在呈现给使用者的位置感知和个性化方式之前，还可以评估所提供的刺激物质的神经反应有效性。

4. 发明授权

US08392250B2 Neuro-response evaluated stimulus in virtual reality environments 有权
标题翻译：神经反应在虚拟现实环境中评估刺激
公开(公告)号：US08392250B2
公开(公告)日：2013-03-05
申请号：US12853197
申请日：2010-08-09
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy , Dev Ratnakar
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy , Dev Ratnakar
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0244 , A61B3/112 , A61B3/113 , A61B5/04009 , A61B5/0402 , A61B5/04842 , A61B5/0496 , A61B5/055 , A61B5/162 , G06Q30/02 , G06Q30/0242
摘要： A system presents stimulus materials such as products, product packages, displays, services, offerings, etc., in virtual reality environments such as market aisles, store shelves, showroom floors, etc. Sensory experiences output to the user via the virtual reality environment elicit user interactivity. User activity and responses are used to modify marketing materials and/or virtual reality environments. Neuro-response data including electroencephalography (EEG) data is collected from users in order to evaluate the effectiveness of marketing materials in virtual reality environments. In particular examples, neuro-response data is used to modify marketing materials and virtual reality environments presented to the user.
摘要翻译：系统在虚拟现实环境（如市场通道，商店货架，展示厅楼层等）中提供诸如产品，产品包装，显示器，服务，产品等刺激材料。通过虚拟现实环境向用户输出感官体验用户互动。用户活动和响应用于修改营销材料和/或虚拟现实环境。从用户收集包括脑电图（EEG）数据的神经反应数据，以评估虚拟现实环境中营销材料的有效性。在具体例子中，使用神经反应数据来修改呈现给用户的营销材料和虚拟现实环境。

5. 发明申请

US20120290409A1 MARKETING MATERIAL ENHANCED WAIT STATES 审中-公开
标题翻译：营销材料增强等待状态
公开(公告)号：US20120290409A1
公开(公告)日：2012-11-15
申请号：US13105774
申请日：2011-05-11
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： A marketing materials presentation system identifies wait states such as loading states and idle states and selects marketing materials for presentation during wait states. Marketing materials may be selected based on materials viewed prior to a wait state and activity requested that triggered the wait state. In some examples, characteristics of a viewer including demographic informational, profile data, past viewing and purchase activity, neuro-response data, etc., is analyzed to select wait state marketing materials. Wait state marketing materials may also be selected using wait state characteirstics and marketing material characteristics.
摘要翻译：营销材料介绍系统识别等待状态，如装载状态和闲置状态，并选择在等待状态期间呈现的营销材料。可以基于在等待状态之前查看的材料和请求触发等待状态的活动来选择营销材料。在一些示例中，分析包括人口信息，简档数据，过去观看和购买活动，神经反应数据等的观众的特征，以选择等待状态营销材料。还可以使用等待状态特征和营销材料特征来选择等待状态营销材料。

6. 发明授权

US08270814B2 Methods and apparatus for providing video with embedded media 有权
标题翻译：为嵌入式媒体提供视频的方法和设备
公开(公告)号：US08270814B2
公开(公告)日：2012-09-18
申请号：US12357302
申请日：2009-01-21
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： H04N5/93 , H04N5/783
CPC分类号： G11B27/005 , G06T1/0021 , H04N5/262
摘要： A system modifies video by embedding portions of media, such as subsets of image pixels, in video frames. When the video is played at normal speed, the media is not discernible. However, when the video is played at an accelerated rate in the forward or reverse direction, the portions of images embedded in video frames coalesce into discernible media. The embedded media may be simple text, images, video, audio, or other media. The system may also evaluate base videos as well as insertion media using neuro-response measurements to determine how and what type of media to embed. The media may be embedded in real-time or near real-time into video for delivery to a user for playback on devices such as digital video recorders, computer systems, software and hardware players, cable boxes, etc.
摘要翻译：系统通过将诸如图像像素的子集的介质的一部分嵌入在视频帧中来修改视频。当视频以正常速度播放时，媒体不可辨别。然而，当以正向或反向的加速速率播放视频时，嵌入在视频帧中的图像的部分聚结成可识别的媒体。嵌入式媒体可以是简单的文本，图像，视频，音频或其他媒体。系统还可以使用神经反应测量来评估基本视频以及插入介质，以确定要嵌入的媒体的种类和种类。可以将媒体实时或近实时地嵌入到视频中以传送给用户以在诸如数字视频录像机，计算机系统，软件和硬件播放器，电缆盒等的设备上回放。

7. 发明申请

US20120130800A1 SYSTEMS AND METHODS FOR ASSESSING ADVERTISING EFFECTIVENESS USING NEUROLOGICAL DATA 审中-公开
标题翻译：使用神经数据评估广告效果的系统和方法
公开(公告)号：US20120130800A1
公开(公告)日：2012-05-24
申请号：US13304234
申请日：2011-11-23
申请人： Anantha Pradeep , Ramachandran Gurumoorthy , Robert T. Knight
发明人： Anantha Pradeep , Ramachandran Gurumoorthy , Robert T. Knight
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0242
摘要： Example methods, systems and machine readable instructions are disclosed for assessing advertising effectiveness based on neurological data. An example method includes analyzing neuro-response data from a panelist exposed to media to determine a first score representative of an attention level of the panelist, a second score representative of an emotional engagement of the panelist, and a third score representative of memory activity of the panelist. In addition, the example method includes calculating a persuasion metric, a novelty metric and an awareness metric based on the first, second and third scores.
摘要翻译：公开了用于基于神经学数据评估广告效果的示例方法，系统和机器可读指令。示例性方法包括分析暴露于媒体的小组成员的神经反应数据，以确定表示小组成员的注意力水平的第一分数，代表小组成员的情绪参与的第二分数，以及代表记录活动的记录活动的第三分数小组成员此外，示例性方法包括基于第一，第二和第三分数来计算劝导度量，新颖度量和意识度量。

8. 发明申请

US20110237971A1 DISCRETE CHOICE MODELING USING NEURO-RESPONSE DATA 审中-公开
标题翻译：使用神经元响应数据进行离散选择建模
公开(公告)号：US20110237971A1
公开(公告)日：2011-09-29
申请号：US12731868
申请日：2010-03-25
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： A61B5/04 , A61B5/00
CPC分类号： A61B5/0496 , A61B5/04842 , A61B5/165 , A61B5/4035 , G06Q30/02
摘要： A system obtains neuro-response data as well as survey based data during discrete choice modeling to evaluate subject decision making processes. A discrete choice model evaluates a decision made by a subject as a function of multiple variables. Neuro-response data vectors and orthogonal survey based data vectors are weighted and combined to generate multi-dimensional vectors. The multi-dimensional vectors are used to estimate the effectiveness of changing particular variables in modifying subject behavior.
摘要翻译：系统在离散选择建模期间获得神经反应数据以及基于调查的数据，以评估主体决策过程。离散选择模型评估主题作为多个变量的函数的决策。对神经反应数据向量和基于正交调查的数据向量进行加权和组合以产生多维向量。多维向量用于估计改变特定变量在修改主题行为方面的有效性。

9. 发明申请

US20110119129A1 ADVERTISEMENT EXCHANGE USING NEURO-RESPONSE DATA 有权
标题翻译：使用神经元响应数据的广告交换
公开(公告)号：US20110119129A1
公开(公告)日：2011-05-19
申请号：US12622292
申请日：2009-11-19
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251
摘要： An advertisement exchange determines characteristics associated with advertisement slots such as slots in a commercial pod, locations on a printed page, banners in a video, billboards, etc. Characteristics may include demographic information, advertisement type, and neuro-response characteristics such as priming, attention, engagement, and retention. Advertisement slots are matched with advertisements and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. In some examples, bids and offers are made for advertisement slots based on advertisement slot characteristics. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot.
摘要翻译：广告交换机确定与广告时隙相关联的特征，例如商业广告牌中的时隙，打印页面上的位置，视频中的横幅，广告牌等。特征可以包括人口统计信息，广告类型和神经反应特征，例如启动，关注，参与和保留。广告位与广告相匹配，可由广告客户，个人，公司和公司进行选择，购买，交换和分析。在一些示例中，基于广告位特征对广告时段进行出价和报价。广告时隙特征可以被实时改变，因为在周围时隙中的广告的布置改变了特定时隙的特征。

10. 发明申请

US20110105937A1 ANALYSIS OF CONTROLLED AND AUTOMATIC ATTENTION FOR INTRODUCTION OF STIMULUS MATERIAL 有权
标题翻译：控制和自动注意事项介绍刺激性材料的分析
公开(公告)号：US20110105937A1
公开(公告)日：2011-05-05
申请号：US12608660
申请日：2009-10-29
申请人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
发明人： Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
IPC分类号： A61B5/0484
CPC分类号： G06Q30/0244 , A61B5/0484 , A61B5/16 , G06Q30/0269
摘要： A system analyzes neuro-response measurements including regional electroencephalography (EEG) measurements from subjects exposed to stimulus materials to determine locations in stimulus materials eliciting controlled attention and automatic attention. Additional stimulus materials are inserted into locations having salient attention attributes. In some examples, a challenging task is used to direct controlled attention onto a location and additional stimulus material is subtly presented in the location to benefit from automatic attention and salient attention measurements.
摘要翻译：系统分析神经反应测量，包括暴露于刺激材料的受试者的区域脑电图（EEG）测量，以确定刺激材料中引发受控注意和自动注意的位置。额外的刺激材料被插入具有显着注意属性的位置。在一些示例中，使用挑战性的任务将受控注意力引导到位置，并且在该位置中巧妙地呈现另外的刺激材料以受益于自动注意和显着的注意力测量。

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