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    • 12. 发明申请
    • CUSTOMIZED VARIABLE CONTENT MARKETING DISTRIBUTION
    • 自定义可变内容营销分配
    • US20170032418A1
    • 2017-02-02
    • US15212003
    • 2016-07-15
    • R.R. Donnelley & Sons Company
    • Greg NiesenScott HarveyJim TaraszkaDouglas Swager
    • G06Q30/02
    • G06Q30/0259G06Q30/0252G06Q30/0255G06Q30/0269
    • Customized variable content marketing distribution is disclosed. One disclosed example method includes defining a retail zone based on a location of one or more retail stores, identifying a plurality of subjects to be advertised, selecting a subset of consumers within the retail zone based on consumer data, and generating variable content advertising for the subset of consumers based on the consumer data and the plurality of subjects to be advertised. The example method also includes printing a segmented advertisement brochure based on the generated variable content advertising, where the advertisement brochure includes a plurality of segment portions, where a first segment portion of the plurality of segment portions includes a first subject of the plurality of subjects to be advertised and a second segment portion of the plurality of segment portions includes a second subject of the plurality of subjects to be advertised, and where the second subject is distinct from the first subject.
    • 定制变量内容营销分布被披露。 一个公开的示例性方法包括基于一个或多个零售商店的位置来定义零售区域,识别待广告的多个对象,基于消费者数据选择零售区域内的消费者子集,以及生成可变内容广告 基于消费者数据和要广告的多个对象的消费者子集。 该示例性方法还包括基于所生成的可变内容广告打印分段广告小册子,其中广告宣传册包括多个段部分,其中多个段部分中的第一段部分包括多个对象中的第一主题, 并且所述多个片段部分的第二片段部分包括要被通告的所述多个被摄体的第二主体,并且所述第二被摄体与所述第一被摄体不同。
    • 18. 发明申请
    • METHODS AND APPARATUS FOR INCREASING CO-MAILING DISCOUNTS
    • 增加联合打击折扣的方法和设备
    • US20140278876A1
    • 2014-09-18
    • US13829136
    • 2013-03-14
    • R.R. DONNELLEY & SONS COMPANY
    • Stephen Lindstrom
    • G06Q30/02
    • G06Q30/0223B07C1/02B07C3/00B65H2701/1916G07B2017/00475
    • Methods and apparatus for increasing co-mailing discounts are disclosed. An example method includes determining a first number of first books associated with a first pool, the first books to be addressed for delivery within a geographic region associated with a postal discount. The example method further includes identifying a filler from a second pool to fill open pockets associated with the first pool. The filler corresponds to a first type of book associated with the second pool. The example method also includes identifying a second number of second books associated with the filler to be bundled with the first books when the first number of the first books is less than a threshold number of books for the postal discount. The first number of the first books combined with the second number of the second books is at least as great as the threshold number of books.
    • 披露了提高共同邮寄折扣的方法和手段。 示例性方法包括确定与第一池相关联的第一书籍的第一数量,要被寻址以在与邮政折扣相关联的地理区域内递送的第一本书。 示例性方法还包括从第二池识别填充物以填充与第一池相关联的开口袋。 填充物对应于与第二池相关联的第一类书。 示例性方法还包括当第一书籍的第一数量小于邮政折扣的书籍的阈值数量时,识别与要与第一书籍捆绑在一起的填充物相关联的第二书籍的第二数量。 第一本书的第一本书与第二本书的第二本书一样至少与门槛数量一样多。