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21. 发明授权

US09798832B1 Dynamic ranking of user cards 有权
公开(公告)号：US09798832B1
公开(公告)日：2017-10-24
申请号：US14231049
申请日：2014-03-31
申请人： Facebook, Inc.
发明人： Samuel Wharton Lessin , Robert M. Baldwin , Jeffrey Huang , Timothy A. Stanke , Caitlin Rothrock Winner , Matthew Vincent Sain
IPC分类号： G06F7/00 , G06F17/00 , G06F17/30
CPC分类号： G06F17/30991 , G06F17/30389 , G06F17/30958 , G06Q10/10 , G06Q30/02 , G06Q30/0269 , G06Q50/01
摘要： In one embodiment, a method includes accessing a social graph including a number of nodes and a number of edges connecting the nodes. Each of the edges between two of the nodes represent a single degree of separation between them. The nodes include a first node corresponding to a first user associated with an online social network and a number of second nodes that each correspond to a concept or a second user associated with the online social network. The method also includes generating a number of user-cards in response to a request by the first user for a list of second users. Each user-card is associated with a structured query referencing nodes or edges of the social graph. Each user-card contains references to a number of second users corresponding to one or more second nodes that match the structured query associated with the user-card.

22. 发明授权

US09794359B1 Implicit contacts in an online social network 有权
公开(公告)号：US09794359B1
公开(公告)日：2017-10-17
申请号：US14231201
申请日：2014-03-31
申请人： Facebook, Inc.
发明人： Samuel Wharton Lessin , Robert M. Baldwin , Jeffrey Huang , Timothy A. Stanke , Caitlin Rothrock Winner , Matthew Vincent Sain
IPC分类号： H04L29/08 , H04L12/58
CPC分类号： H04L67/22 , G06Q50/01 , H04L51/32
摘要： In one embodiment, a method includes accessing a social graph including a number of nodes and a number of edges connecting the nodes. Each of the edges between two of the nodes represent a single degree of separation between them. The nodes include a first node corresponding to a first user associated with an online social network and a number of second nodes that each correspond to a concept or a second user associated with the online social network. The method also includes generating a user-list containing references to a number of second users. A contact-score for each second user may be calculated based on interactions between the first user and second user on the online social network, or interactions not on the online social network but accessed by the online social network. A user-list is generated containing references to second users with contact-scores above a threshold contact-score.

23. 发明授权

US09729643B2 Customizing third-party content using beacons on online social networks 有权
公开(公告)号：US09729643B2
公开(公告)日：2017-08-08
申请号：US14565359
申请日：2014-12-09
申请人： Facebook, Inc.
发明人： Michael James LeBeau , Samuel Wharton Lessin , Joseph David Barillari , Amir Shimoni , Arlene Gabriana Murillo , Mateusz Marek Niewczas , Manish Modi , Caitlin E. Kalinowski
IPC分类号： G06F15/16 , H04L29/08 , G06Q50/00
CPC分类号： H04L67/18 , G06Q50/01 , H04L67/22
摘要： In one embodiment, a method includes sending, via a beacon of a third-party content provider (e.g., a business), a request to associate with a user's mobile device. The request may be sent when the mobile device is proximate to the beacon, which may be located within a place of business. The request may include an attribute of the business (e.g., the type of business). A wireless communication session may be established between the beacon and the mobile device, and, in response, social-networking information of the user may be received, via the beacon. The particular information sent may be tailored to the business based on the received attribute, and a set of user-specified permissions may delimit what information is sent and to whom the information is sent. Third-party content may be customized based on the received social-networking information and sent to the mobile device for display.

24. 发明申请

US20160164982A1 CUSTOMIZING THIRD-PARTY CONTENT USING BEACONS ON ONLINE SOCIAL NETWORKS 有权
标题翻译：使用网络在线社交网络自定义第三方内容
公开(公告)号：US20160164982A1
公开(公告)日：2016-06-09
申请号：US14565359
申请日：2014-12-09
申请人： Facebook, Inc.
发明人： Michael James LeBeau , Samuel Wharton Lessin , Joseph David Barillari , Amir Shimoni , Arlene Gabriana Murillo , Mateusz Marek Niewczas , Manish Modi , Caitlin E. Kalinowski
IPC分类号： H04L29/08 , G06Q50/00
CPC分类号： H04L67/18 , G06Q50/01 , H04L67/22
摘要： In one embodiment, a method includes sending, via a beacon of a third-party content provider (e.g., a business), a request to associate with a user's mobile device. The request may be sent when the mobile device is proximate to the beacon, which may be located within a place of business. The request may include an attribute of the business (e.g., the type of business). A wireless communication session may be established between the beacon and the mobile device, and, in response, social-networking information of the user may be received, via the beacon. The particular information sent may be tailored to the business based on the received attribute, and a set of user-specified permissions may delimit what information is sent and to whom the information is sent. Third-party content may be customized based on the received social-networking information and sent to the mobile device for display.
摘要翻译：在一个实施例中，一种方法包括经由第三方内容提供商（例如，业务）的信标发送与用户的移动设备相关联的请求。当移动设备接近可能位于商业场所的信标时，可以发送该请求。请求可以包括业务的属性（例如，业务类型）。可以在信标和移动设备之间建立无线通信会话，并且作为响应，可以经由信标接收用户的社交网络信息。所发送的特定信息可以基于所接收的属性而适合于业务，并且一组用户指定的许可可以限定发送什么信息以及向谁发送信息。可以基于接收的社交网络信息来定制第三方内容，并将其发送到移动设备进行显示。

25. 发明申请

US20160162938A1 CUSTOMIZING ADVERTISEMENTS USING BEACONS ON ONLINE SOCIAL NETWORKS 审中-公开
标题翻译：使用BEACONS在线社交网络来自定义广告
公开(公告)号：US20160162938A1
公开(公告)日：2016-06-09
申请号：US14565369
申请日：2014-12-09
申请人： Facebook, Inc.
发明人： Michael James LeBeau , Samuel Wharton Lessin , Joseph David Barillari , Amir Shimoni , Arlene Gabriana Murillo , Mateusz Marek Niewczas , Manish Modi , Caitlin E. Kalinowski
IPC分类号： G06Q30/02 , G06Q50/00
CPC分类号： G06Q30/0255 , G06Q50/01
摘要： In one embodiment, a method includes receiving, from a beacon associated with a third-party content provider (e.g., a business), session information of a user of an online social network. The user's mobile device may have been in at least one wireless communication session with the beacon, and during the session the mobile device was proximate to the beacon. Sponsored content may be received from a third-party system of the third-party content provider. The session information may include an identifier for each of the users, which may be used to access social-networking information for each user. An advertisement may be customized based on the session information, the sponsored content, and the social-networking information, and sent to the user's mobile device for display. User-specified permissions may delimit which information may be used to customize the advertisement and how it may be sent to the mobile device.
摘要翻译：在一个实施例中，一种方法包括从与第三方内容提供商（例如，业务）相关联的信标接收在线社交网络的用户的会话信息。用户的移动设备可能已经与信标处于至少一个无线通信会话中，并且在会话期间移动设备接近信标。可以从第三方内容提供商的第三方系统接收赞助内容。会话信息可以包括每个用户的标识符，其可以用于访问每个用户的社交网络信息。可以基于会话信息，赞助内容和社交网络信息来定制广告，并且发送到用户的移动设备以进行显示。用户指定的权限可以分隔哪些信息可以用于定制广告以及如何将其发送到移动设备。

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