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51. 发明授权

US11615430B1 Method and system for measuring in-store location effectiveness based on shopper response and behavior analysis 有权
公开(公告)号：US11615430B1
公开(公告)日：2023-03-28
申请号：US13999280
申请日：2014-02-05
申请人： Rajeev Sharma , Joonhwa Shin , Namsoon Jung
发明人： Rajeev Sharma , Joonhwa Shin , Namsoon Jung
IPC分类号： G06Q30/02 , G06Q30/0201
摘要： The method and system evaluates the effectiveness of a display location within a store based on a behavioral response analysis of shoppers in the vicinity. The effectiveness of a display location is measured by tracking shoppers in-store, extracting and processing shopper attributes, and extracting metrics based on the processed attributes. The metrics of one location is compared to the metrics of another location to determine overall effectiveness.

52. 发明授权

US11367083B1 Method and system for evaluating content for digital displays by measuring viewer responses by demographic segments 有权
公开(公告)号：US11367083B1
公开(公告)日：2022-06-21
申请号：US12313459
申请日：2008-11-20
申请人： Varij Saurabh , Rajeev Sharma , Namsoon Jung
发明人： Varij Saurabh , Rajeev Sharma , Namsoon Jung
IPC分类号： G06Q30/02
摘要： The present invention is a method and system for evaluating relative effectiveness of content in a digital signage network, using a series of measurements to compare and evaluate different contents. The measurements are performed on a plurality of input images of the people captured by a plurality of means for capturing images in the vicinity of at least a digital signage. The present invention is a content rating system based on how the audience responds to the digital content in the intended context of digital media network in-store or in other public viewing areas. The present invention allows the measurement of the response to the content for different segments, further allowing for better planning of the content and optimizing the advertising dollars.

53. 发明授权

US10296936B1 Method and system for measuring effectiveness of a marketing campaign on digital signage 有权
公开(公告)号：US10296936B1
公开(公告)日：2019-05-21
申请号：US12283606
申请日：2008-09-12
申请人： Varij Saurabh , Rajeev Sharma , Namsoon Jung
发明人： Varij Saurabh , Rajeev Sharma , Namsoon Jung
IPC分类号： G06Q10/00 , G06Q30/02
摘要： The present invention is a system and method for measuring effectiveness of a marketing campaign on digital signage on many different signage networks, by measuring the efficiency of the campaign at reaching targeted audience and the effectiveness of conveying the message. This invention provides a solution to the challenges created by wide variety of measurements and lack of accuracy. By using automated audience measurement, the current invention is able to collect, large, statistically significant data for analysis. Non-intrusive, computer based measurement also ensure that the data is free from any biases. The media content rating system will provide a quantitative measure of how many people did the campaign reach and what effect did it have. The data will be available at the aggregate level, at network level and down to the screen level.

54. 发明授权

US08577705B1 Method and system for rating the role of a product category in the performance of a store area 有权
标题翻译：评估产品类别在商店区域表现中的作用的方法和系统
公开(公告)号：US08577705B1
公开(公告)日：2013-11-05
申请号：US12317918
申请日：2008-12-30
申请人： Priya Baboo , Rajeev Sharma , Varij Saurabh , Namsoon Jung
发明人： Priya Baboo , Rajeev Sharma , Varij Saurabh , Namsoon Jung
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02
摘要： The present invention is a method and system for measuring a set of shopper behavior metrics that represent the strength of a product category or a group of categories in the performance of a store area. A set of rating parameters are defined in order to provide a unified and standardized rating system. The rating system represents the effectiveness of the product category in a store area. The metrics are defined in a manner that is normalized so that they can be used across different types of product categories. The datasets are measured per category or group of categories over time to identify how the strength has varied over time, and to monitor trends in the category performance. The measured datasets are further analyzed based on various demographic groups and behavior segments. The analysis facilitates a better understanding of the strength of the category for different shopper segments, which in turn can be applied for developing better store area optimization strategies.
摘要翻译：本发明是一种用于测量一组购物者行为度量的方法和系统，所述购物者行为度量表示商店区域的表现中的产品类别或一组类别的强度。定义一组评级参数，以提供统一和标准化的评级系统。评级系统代表了商店区域中产品类别的有效性。度量是以规范化的方式定义的，以便它们可以跨不同类型的产品类别使用。随着时间的推移，每个类别或一组类别测量数据集，以确定强度随时间变化的方式，并监测类别绩效的趋势。根据不同的人口统计组和行为部分进一步分析测量的数据集。该分析有助于更好地了解不同购物者细分的类别的强度，从而可以应用于开发更好的店面优化策略。

55. 发明授权

US08433612B1 Method and system for measuring packaging effectiveness using video-based analysis of in-store shopper response 有权
标题翻译：使用店内购物者回应的视频分析来测量包装效果的方法和系统
公开(公告)号：US08433612B1
公开(公告)日：2013-04-30
申请号：US12079624
申请日：2008-03-27
申请人： Rajeev Sharma , Priya Baboo , Namsoon Jung
发明人： Rajeev Sharma , Priya Baboo , Namsoon Jung
IPC分类号： G06Q30/00
CPC分类号： G06Q30/06
摘要： The present invention is a method and system for measuring packaging effectiveness based on video-based analysis of people in the vicinity of a plurality of package concepts. The present invention measures the response of people to the different packaging concepts, wherein the quantified response measurement shows the ability of the packaging concepts to attract, engage, and motivate people to purchase. The video-based analysis comprises behavior analysis, demographic analysis, and emotion change detection in response to the package effectiveness. The present invention captures a plurality of input images of the people in the vicinity of a plurality of package concepts by a plurality of means for capturing images. The plurality of input images is processed in order to understand the effectiveness of packaging design and changes. The processes are based on a novel usage of a plurality of computer vision technologies to analyze the visual characterization of the people from the plurality of input images in relation to the packaging design and changes.
摘要翻译：本发明是一种基于对多个包装概念附近的人的视频分析来测量包装效率的方法和系统。本发明测量人们对不同包装概念的反应，其中量化响应测量显示了包装概念吸引，参与和激励人们购买的能力。基于视频的分析包括行为分析，人口统计分析和情绪变化检测，以响应包的有效性。本发明通过用于捕获图像的多个装置捕获多个包装概念附近的人的多个输入图像。处理多个输入图像以了解包装设计和变化的有效性。这些过程基于多个计算机视觉技术的新颖用途，以便相对于包装设计和变化分析来自多个输入图像的人的视觉特征。

56. 发明授权

US08219438B1 Method and system for measuring shopper response to products based on behavior and facial expression 有权
标题翻译：基于行为和面部表情测量购物者对产品的反应的方法和系统
公开(公告)号：US08219438B1
公开(公告)日：2012-07-10
申请号：US12215879
申请日：2008-06-30
申请人： Hankyu Moon , Rajeev Sharma , Namsoon Jung
发明人： Hankyu Moon , Rajeev Sharma , Namsoon Jung
IPC分类号： G06Q10/00
CPC分类号： G06Q30/0201 , G06Q30/0202 , G06Q30/0204
摘要： The present invention is a method and system for measuring human response to retail elements, based on the shopper's facial expressions and behaviors. From a facial image sequence, the facial geometry—facial pose and facial feature positions—is estimated to facilitate the recognition of facial expressions, gaze, and demographic categories. The recognized facial expression is translated into an affective state of the shopper and the gaze is translated into the target and the level of interest of the shopper. The body image sequence is processed to identify the shopper's interaction with a given retail element—such as a product, a brand, or a category. The dynamic changes of the affective state and the interest toward the retail element measured from facial image sequence is analyzed in the context of the recognized shopper's interaction with the retail element and the demographic categories, to estimate both the shopper's changes in attitude toward the retail element and the end response—such as a purchase decision or a product rating.
摘要翻译：本发明是一种用于根据购物者的面部表情和行为测量人对零售元素的反应的方法和系统。从面部图像序列中，面部几何面部姿势和面部特征位置被估计为便于识别面部表情，凝视和人口统计学类别。公认的面部表情被转化为购物者的情感状态，并将目光转化为目标和购物者的兴趣水平。处理身体图像序列以识别购物者与给定零售元件（例如产品，品牌或类别）的交互。在识别购物者与零售元素和人口特征类别的相互作用的背景下分析情感状态的动态变化以及从面部图像序列测量的零售元素的兴趣，以估计购物者对零售元素的态度变化和结束响应 - 例如购买决定或产品评级。

57. 发明授权

US08010402B1 Method for augmenting transaction data with visually extracted demographics of people using computer vision 有权
标题翻译：通过使用计算机视觉的人的视觉提取的人口统计学来增加交易数据的方法
公开(公告)号：US08010402B1
公开(公告)日：2011-08-30
申请号：US12386654
申请日：2009-04-21
申请人： Rajeev Sharma , Hankyu Moon , Varij Saurabh , Namsoon Jung
发明人： Rajeev Sharma , Hankyu Moon , Varij Saurabh , Namsoon Jung
IPC分类号： G06Q10/00 , G06Q30/00 , G06Q90/00
CPC分类号： G06Q10/00 , G06Q30/00 , G06Q30/0201 , G06Q30/0251 , G06Q99/00
摘要： The present invention is a system and framework for augmenting any retail transaction system with information about the involved customers. This invention provides a method to combine the transaction data records and a customer or a group of customers with the automatically extracted demographic features (e.g., gender, age, and ethnicity), shopping group information, and behavioral information using computer vision algorithms. First, the system detects faces from face view, tracks them individually, and estimates poses of each of the tracked faces to normalize. These facial images are processed by the demographics classification module to determine and record the demographics feature vector. The system detects and tracks customers to analyze the dynamic behavior of the tracked customers so that their shopping group membership and checkout behavior can be recognized. Then the instances of faces and the instances of bodies can be matched and combined. Finally, the transaction data from the transaction data and the demographics, group, and checkout behavior data that belong to the same person or the same group of people are combined.
摘要翻译：本发明是用于利用关于所涉及的客户的信息来增加任何零售交易系统的系统和框架。本发明提供了一种使用计算机视觉算法将交易数据记录与客户或一组客户结合自动提取的人口特征（例如，性别，年龄和种族），购物组信息和行为信息的方法。首先，系统从脸部视图检测面部，分别跟踪它们，并估计每个跟踪面的姿态进行归一化。这些面部图像由人口统计分类模块处理，以确定和记录人口统计特征向量。系统检测并跟踪客户分析跟踪客户的动态行为，以便识别其购物组成员资格和结帐行为。然后可以匹配和组合面部和实体的实例。最后，来自交易数据的交易数据以及属于同一人或同一群人的人口统计，群体和结帐行为数据相结合。

58. 发明授权

US07912246B1 Method and system for determining the age category of people based on facial images 有权
标题翻译：基于面部图像确定人群年龄类别的方法和系统
公开(公告)号：US07912246B1
公开(公告)日：2011-03-22
申请号：US12011748
申请日：2008-01-29
申请人： Hankyu Moon , Rajeev Sharma , Namsoon Jung
发明人： Hankyu Moon , Rajeev Sharma , Namsoon Jung
IPC分类号： G06K9/00
CPC分类号： G06K9/6214 , G06K9/00221 , G06K9/6267 , G06K2009/00322
摘要： The present invention is a system and method for performing age classification or age estimation based on the facial images of people, using multi-category decomposition architecture of classifiers. In the multi-category decomposition architecture, which is a hybrid multi-classifier architecture specialized to age classification, the task of learning the concept of age against significant within-class variations, is handled by decomposing the set of facial images into auxiliary demographics classes, and the age classification is performed by an array of classifiers where each classifier, called an auxiliary class machine, is specialized to the given auxiliary class. The facial image data is annotated to assign the gender and ethnicity labels as well as the age labels. Each auxiliary class machine is trained to output both the given auxiliary class membership likelihood and the age group likelihoods. Faces are detected from the input image and individually tracked. Age sensitive feature vectors are extracted from the tracked faces and are fed to all of the auxiliary class machines to compute the desired likelihood outputs. The outputs from all of the auxiliary class machines are combined in a manner to make a final decision on the age of the given face.
摘要翻译：本发明是使用分类器的多类别分解架构，基于人脸的图像来进行年龄分类或年龄估计的系统和方法。在多类别分解架构中，它是专门用于年龄分类的混合多分类器架构，通过将面部图像集合分解为辅助人口统计学类来处理年龄对概念内部变化的概念的任务，并且年龄分类由分类器阵列执行，其中每个分类器（称为辅助类机器）专用于给定的辅助类。注释面部图像数据以分配性别和种族标签以及年龄标签。每个辅助类机器被训练以输出给定辅助类隶属度可能性和年龄组可能性。从输入图像检测面部并单独跟踪。从跟踪面提取年龄敏感特征向量，并将其馈送到所有辅助类机器以计算所需似然输出。所有辅助类机器的输出结合起来，对给定面孔的年龄进行最终决定。

59. 发明授权

US07826644B2 Method and system for immersing face images into a video sequence 有权
标题翻译：将脸部图像浸入视频序列的方法和系统
公开(公告)号：US07826644B2
公开(公告)日：2010-11-02
申请号：US12758172
申请日：2010-04-12
申请人： Rajeev Sharma , Namsoon Jung
发明人： Rajeev Sharma , Namsoon Jung
IPC分类号： G06K9/00
CPC分类号： G06K9/00744 , G06K9/00221 , G11B27/036 , G11B27/28
摘要： The present invention is a system and method for immersing facial images of people captured automatically from an image or a sequence of images into a live video playback sequence. This method allows viewers to perceive a participation in the viewed “movie” segment. A format is defined for storing the video such that this live playback of the video sequence is possible. A plurality of Computer Vision algorithms in the invention processes a plurality of input image sequences from the means for capturing images, which is pointed at the users in the vicinity of the system and performs the head detection and tracking. The interaction in the invention can be performed either in real-time or off-line depending on the embodiment of the invention in an uncontrolled background.
摘要翻译：本发明是将从图像或图像序列自动捕获的人物的面部图像浸入实况视频播放序列中的系统和方法。这种方法允许观众感知参与所观看的“电影”片段。定义了用于存储视频的格式，使得视频序列的实时回放成为可能。本发明中的多个计算机视觉算法从用于捕获图像的装置处理多个输入图像序列，该装置指向系统附近的用户并执行头部检测和跟踪。根据本发明的实施例，在不受控制的背景下，本发明中的交互可以实时地或离线执行。

60. 发明授权

US07283650B1 Method and system for printing of automatically captured facial images augmented with promotional content 有权
标题翻译：用于打印自动拍摄的面部图像的方法和系统增强了宣传内容
公开(公告)号：US07283650B1
公开(公告)日：2007-10-16
申请号：US10724302
申请日：2003-11-26
申请人： Rajeev Sharma , Namsoon Jung
发明人： Rajeev Sharma , Namsoon Jung
IPC分类号： G06K9/00
CPC分类号： G06Q30/02 , G06Q30/0225 , G06Q30/0234 , G06Q30/0235 , G06Q30/0239 , G06Q30/0269 , G06Q30/0277
摘要： The present invention is a system and method for printing facial images of people, captured automatically from a sequence of images, onto coupons or any promotional printed material, such as postcards, stamps, promotional brochures, or tickets for movies or shows. The coupon can also be used as a means to encourage people to visit specific sites as a way of promoting goods or services sold at the visited site. The invention is named UCOUPON. A plurality of Computer Vision algorithms in the UCOUPON processes a plurality of input image sequences from one or a plurality of means for capturing images that is pointed at the customers in the vicinity of the system in an uncontrolled background. The coupon content is matched by the customer's demographic information, and primarily, the UCOUPON system does not require any customer input or participation to gather the demographic data, operating fully independently and automatically. The embodiment of the UCOUPON system can be integrated into any public place that requires the usage of coupons, such as existing checkout counters of the retail store environment. The UCOUPON can also be integrated into a stand-alone system, such as a coupon Kiosk system.
摘要翻译：本发明是一种用于打印人物面部图像的系统和方法，其从图像序列自动捕获到优惠券或任何促销印刷材料，例如明信片，邮票，宣传手册或电影或节目的票。优惠券也可以作为鼓励人们访问特定网站的一种手段，以此作为促进在访问地点销售的商品或服务的一种方法。本发明名称为UCOUPON。 UCOUPON中的多个计算机视觉算法处理来自一个或多个装置的多个输入图像序列，用于捕获在不受控制的背景中指向系统附近的客户的图像。优惠券内容与客户的人口统计信息相匹配，主要是UCOUPON系统不需要任何客户输入或参与来收集人口统计数据，完全独立和自动运行。 UCOUPON系统的实施例可以集成到任何需要使用优惠券的公共场所，例如零售商店环境的现有结帐柜台。 UCOUPON也可以集成到独立系统中，例如优惠券信息亭系统。

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