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1. 发明授权

US11151584B1 Method and system for collecting shopper response data tied to marketing and merchandising elements 有权
公开(公告)号：US11151584B1
公开(公告)日：2021-10-19
申请号：US12220076
申请日：2008-07-21
申请人： Rajeev Sharma , Varij Saurabh , Priya Baboo , Namsoon Jung
发明人： Rajeev Sharma , Varij Saurabh , Priya Baboo , Namsoon Jung
IPC分类号： G06Q30/02 , G06K9/00 , G06Q30/06
摘要： The present invention is a method and system for capturing a dataset over time that represents the response of shoppers to a set of marketing and merchandising stimuli or “elements”. The response includes exposure metrics, engagement metrics and conversion metrics for different shopper segments. The shopper segments may be defined by demographics such as gender, age and ethnicity or by the type of trip, such as a quick trip or a fill-up trip. The system comprises a plurality of means for capturing images, such as cameras, covering the area of interest in the vicinity of the marketing or merchandising element. The method comprises automated and semi-automated analysis of the video to extract the shopper behavior and demographics data for computing the defined metrics. The captured data can be further combined with information such a promotions and advertisement outside the store to further enhance the applications of the data collected in-store from the invention. The captured shopper data can be used for many applications such as comparison of the effectiveness of different marketing elements or the relative effectiveness of different types of promotions, variation of the relative effectiveness of different marketing elements over time or differences between the relative effectiveness of a marketing element for different demographic segments.

2. 发明申请

US20080159634A1 Method and system for automatically analyzing categories in a physical space based on the visual characterization of people 有权
标题翻译：基于人的视觉特征自动分析物理空间中的类别的方法和系统
公开(公告)号：US20080159634A1
公开(公告)日：2008-07-03
申请号：US11999656
申请日：2007-12-06
申请人： Rajeev Sharma , Satish Mummareddy , Priya Baboo , Jeff Hershey , Namsoon Jung
发明人： Rajeev Sharma , Satish Mummareddy , Priya Baboo , Jeff Hershey , Namsoon Jung
IPC分类号： G06K9/62
CPC分类号： G06K9/00771
摘要： The present invention is a method and system for automatically analyzing a category in a plurality of the categories in a physical space based on the visual characterization, such as behavior analysis or segmentation, of the persons with regard to the category. The present invention captures a plurality of input images of the persons in the category by a plurality of means for capturing images. The present invention processes the plurality of input images in order to understand the shopping behavior of the persons with the sub-categories of the category and analyzes the level of engagement and decision process at the sub-category level. The processes are based on a novel usage of a plurality of computer vision technologies to analyze the visual characterization of the persons from the plurality of input images. The physical space may be a retail space, and the persons may be customers in the retail space.
摘要翻译：本发明是一种用于基于诸如针对该类别的人的行为分析或分割的视觉表征来自动分析物理空间中的多个类别中的类别的方法和系统。本发明通过用于捕获图像的多个装置捕获类别中的人的多个输入图像。本发明处理多个输入图像，以便了解具有该类别的子类别的人的购物行为，并分析子类别级别的参与和决策过程的水平。这些过程基于多个计算机视觉技术的新颖用途，以分析来自多个输入图像的人的视觉表征。物理空间可能是零售空间，人员可能是零售空间的客户。

3. 发明授权

US08412656B1 Method and system for building a consumer decision tree in a hierarchical decision tree structure based on in-store behavior analysis 有权
标题翻译：基于店内行为分析的层次决策树结构中构建消费者决策树的方法和系统
公开(公告)号：US08412656B1
公开(公告)日：2013-04-02
申请号：US12583080
申请日：2009-08-13
申请人： Priya Baboo , Satish Mummareddy , Rajeev Sharma , Varij Saurabh , Namsoon Jung
发明人： Priya Baboo , Satish Mummareddy , Rajeev Sharma , Varij Saurabh , Namsoon Jung
IPC分类号： G06E1/00 , G06E3/00 , G06F15/18 , G06G7/00
CPC分类号： G06Q30/0282 , G06Q30/0201 , G06Q30/06
摘要： The present invention is a system and method for determining the hierarchical purchase decision process of consumers in front of a product category. The decision path of consumers is obtained by combining behavior data with the category layout and transaction data based on observed actual in-store purchase behavior using a set of video cameras and software for extracting sequence and timing of each consumer's decision process. A hierarchical decision tree structure comprises nodes and edges, wherein a node represents the state-of-mind of the consumer, the number of nodes is predefined, and an edge represents the transition of the decision. The decisions for each product group are captured down to the product attribute level and analyzed by demographic group. The outcome provides relative importance of each product attribute in the purchase decision process, and helps retailers and manufacturers to evaluate the layout of the category and customize it for key segment.
摘要翻译：本发明是用于确定消费者在产品类别之前的分层购买决策过程的系统和方法。消费者的决策路径是通过使用一组摄像机和软件，基于观察到的实际店内购买行为，通过将行为数据与类别布局和交易数据相结合来获取，以提取每个消费者决策过程的顺序和时间。分层决策树结构包括节点和边缘，其中节点表示消费者的心态，预定的节点数量，边缘表示决策的转换。每个产品组的决策被捕获到产品属性级别，并由人口统计组进行分析。结果在购买决策过程中提供了每个产品属性的相对重要性，并帮助零售商和制造商评估该类别的布局，并为关键部分进行定制。

4. 发明授权

US08189926B2 Method and system for automatically analyzing categories in a physical space based on the visual characterization of people 有权
标题翻译：基于人的视觉特征自动分析物理空间中的类别的方法和系统
公开(公告)号：US08189926B2
公开(公告)日：2012-05-29
申请号：US11999656
申请日：2007-12-06
申请人： Rajeev Sharma , Satish Mummareddy , Priya Baboo , Jeff Hershey , Namsoon Jung
发明人： Rajeev Sharma , Satish Mummareddy , Priya Baboo , Jeff Hershey , Namsoon Jung
IPC分类号： G06K9/62
CPC分类号： G06K9/00771
摘要： The present invention is a method and system for automatically analyzing a category in a plurality of the categories in a physical space based on the visual characterization, such as behavior analysis or segmentation, of the persons with regard to the category. The present invention captures a plurality of input images of the persons in the category by a plurality of means for capturing images. The present invention processes the plurality of input images in order to understand the shopping behavior of the persons with the sub-categories of the category and analyzes the level of engagement and decision process at the sub-category level. The processes are based on a novel usage of a plurality of computer vision technologies to analyze the visual characterization of the persons from the plurality of input images. The physical space may be a retail space, and the persons may be customers in the retail space.
摘要翻译：本发明是一种用于基于诸如针对该类别的人的行为分析或分割的视觉表征来自动分析物理空间中的多个类别中的类别的方法和系统。本发明通过用于捕获图像的多个装置捕获类别中的人的多个输入图像。本发明处理多个输入图像，以便了解具有该类别的子类别的人的购物行为，并分析子类别级别的参与和决策过程的水平。这些过程基于多个计算机视觉技术的新颖用途，以分析来自多个输入图像的人的视觉表征。物理空间可能是零售空间，人员可能是零售空间的客户。

5. 发明授权

US08577705B1 Method and system for rating the role of a product category in the performance of a store area 有权
标题翻译：评估产品类别在商店区域表现中的作用的方法和系统
公开(公告)号：US08577705B1
公开(公告)日：2013-11-05
申请号：US12317918
申请日：2008-12-30
申请人： Priya Baboo , Rajeev Sharma , Varij Saurabh , Namsoon Jung
发明人： Priya Baboo , Rajeev Sharma , Varij Saurabh , Namsoon Jung
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02
摘要： The present invention is a method and system for measuring a set of shopper behavior metrics that represent the strength of a product category or a group of categories in the performance of a store area. A set of rating parameters are defined in order to provide a unified and standardized rating system. The rating system represents the effectiveness of the product category in a store area. The metrics are defined in a manner that is normalized so that they can be used across different types of product categories. The datasets are measured per category or group of categories over time to identify how the strength has varied over time, and to monitor trends in the category performance. The measured datasets are further analyzed based on various demographic groups and behavior segments. The analysis facilitates a better understanding of the strength of the category for different shopper segments, which in turn can be applied for developing better store area optimization strategies.
摘要翻译：本发明是一种用于测量一组购物者行为度量的方法和系统，所述购物者行为度量表示商店区域的表现中的产品类别或一组类别的强度。定义一组评级参数，以提供统一和标准化的评级系统。评级系统代表了商店区域中产品类别的有效性。度量是以规范化的方式定义的，以便它们可以跨不同类型的产品类别使用。随着时间的推移，每个类别或一组类别测量数据集，以确定强度随时间变化的方式，并监测类别绩效的趋势。根据不同的人口统计组和行为部分进一步分析测量的数据集。该分析有助于更好地了解不同购物者细分的类别的强度，从而可以应用于开发更好的店面优化策略。

6. 发明授权

US08433612B1 Method and system for measuring packaging effectiveness using video-based analysis of in-store shopper response 有权
标题翻译：使用店内购物者回应的视频分析来测量包装效果的方法和系统
公开(公告)号：US08433612B1
公开(公告)日：2013-04-30
申请号：US12079624
申请日：2008-03-27
申请人： Rajeev Sharma , Priya Baboo , Namsoon Jung
发明人： Rajeev Sharma , Priya Baboo , Namsoon Jung
IPC分类号： G06Q30/00
CPC分类号： G06Q30/06
摘要： The present invention is a method and system for measuring packaging effectiveness based on video-based analysis of people in the vicinity of a plurality of package concepts. The present invention measures the response of people to the different packaging concepts, wherein the quantified response measurement shows the ability of the packaging concepts to attract, engage, and motivate people to purchase. The video-based analysis comprises behavior analysis, demographic analysis, and emotion change detection in response to the package effectiveness. The present invention captures a plurality of input images of the people in the vicinity of a plurality of package concepts by a plurality of means for capturing images. The plurality of input images is processed in order to understand the effectiveness of packaging design and changes. The processes are based on a novel usage of a plurality of computer vision technologies to analyze the visual characterization of the people from the plurality of input images in relation to the packaging design and changes.
摘要翻译：本发明是一种基于对多个包装概念附近的人的视频分析来测量包装效率的方法和系统。本发明测量人们对不同包装概念的反应，其中量化响应测量显示了包装概念吸引，参与和激励人们购买的能力。基于视频的分析包括行为分析，人口统计分析和情绪变化检测，以响应包的有效性。本发明通过用于捕获图像的多个装置捕获多个包装概念附近的人的多个输入图像。处理多个输入图像以了解包装设计和变化的有效性。这些过程基于多个计算机视觉技术的新颖用途，以便相对于包装设计和变化分析来自多个输入图像的人的视觉特征。

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