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    • 82. 发明申请
    • Multi-Component Advertising Campaigns
    • 多组件广告活动
    • US20130179917A1
    • 2013-07-11
    • US13475106
    • 2012-05-18
    • Lei GuAseem Bakshi
    • Lei GuAseem Bakshi
    • G06Q30/02H04N21/80
    • G06Q30/02H04N21/2358H04N21/254H04N21/812H04N21/854
    • A computerized method, system and computer program product for implementing a multi-component advertising campaign, respectively comprising steps, structure and instructions for defining data representing a multi-component advertising campaign, the data specifying one or more campaign instructions, each of the campaign instructions identifying a multi-component advertisement and targeted digital media having a plurality of advertising opportunities, each advertising component of the multi-component advertisement corresponding to a respective one of the plurality of advertising opportunities; receiving an advertising request from a requesting device during presentation of the targeted digital media; selecting one of the campaign instructions from the multi-component advertising campaign corresponding to the targeted digital media; and transmitting information for inserting the multi-component advertisement identified in the selected campaign instruction into the plurality of advertising opportunities of the targeted digital media.
    • 一种用于实施多组件广告活动的计算机化方法,系统和计算机程序产品,分别包括用于定义表示多组件广告活动的数据的步骤,结构和指令,指定一个或多个活动指示的数据,每个活动指令 识别具有多个广告机会的多组件广告和目标数字媒体,所述多组件广告的每个广告组件对应于所述多个广告机会中的相应一个广告机会; 在呈现目标数字媒体期间从请求装置接收广告请求; 从与目标数字媒体对应的多组件广告活动中选择一个广告系列说明; 以及发送用于将所选活动指令中识别的多组件广告插入到目标数字媒体的多个广告机会中的信息。
    • 86. 发明申请
    • Apparatus for Insertion of Local Signals into a CATV Output
    • 将本地信号插入CATV输出的装置
    • US20120246673A1
    • 2012-09-27
    • US13366695
    • 2012-02-06
    • Sumit KumarColin Howlett
    • Sumit KumarColin Howlett
    • H04N21/80
    • H04N7/104H04N21/44016H04N21/6118H04N21/6338
    • Apparatus for switching and combining based on external signaling is provided wherein a locally generated modulated carrier (or carriers) is inserted into a CATV system between the cable head end and video decoding/rendering device without requiring unused channels or the loss of any incoming services. An RF switch is controlled by a switch control processor based on knowledge of the video decoding/rendering device current tuning requirements to select between the full spectrum coming from the CATV system the locally generated and inserted channel. Current tuning requirements for the attached video decoding/rendering device may be input to the switch control processor from the video decoding/rendering device itself or from a separate device with knowledge of the current service requirements.
    • 提供了用于基于外部信令的切换和组合的装置,其中本地生成的调制载波(或载波)被插入到电缆头端和视频解码/再现装置之间的CATV系统中,而不需要未使用的信道或丢失任何传入的服务。 基于视频解码/渲染设备当前调谐要求的知识,由开关控制处理器控制RF开关,以在来自CATV系统的全频谱之间选择本地生成和插入的频道。 附加视频解码/再现设备的当前调谐要求可以从视频解码/再现设备本身或从当前服务需求知识的单独设备输入到交换机控制处理器。
    • 87. 发明申请
    • Delivering Personalized Media Items to Multiple Users of Interactive Television by Using Scrolling Tickers
    • 通过使用滚动代码将个性化媒体项目交付给互动电视的多个用户
    • US20120240158A1
    • 2012-09-20
    • US13487193
    • 2012-06-02
    • Yang Pan
    • Yang Pan
    • H04N21/80
    • H04N21/2668H04N21/4126H04N21/4532H04N21/4886H04N21/64322
    • A system and method of delivering personalized media items to users of an interactive television is disclosed. The system comprises a television terminal, a computing device and a remote control device. The computing device further comprises a set top box. The computing device may be connected to a server through a communication network. The system stores a personal profile for each of its users. Personal mobile devices associated with the users are connected wirelessly to the computing device. Identities of the users may be transmitted from the personal mobile devices to the computing device. Media items are selected based upon the personal profiles according to a predetermined algorithm. Selected media items may be delivered using scrolling tickers displayed on the television terminal.
    • 公开了向交互式电视的用户传送个性化媒体项目的系统和方法。 该系统包括电视终端,计算设备和遥控设备。 计算设备还包括机顶盒。 计算设备可以通过通信网络连接到服务器。 系统存储每个用户的个人资料。 与用户相关联的个人移动设备被无线地连接到计算设备。 用户的身份可以从个人移动设备发送到计算设备。 基于根据预定算法的个人简档来选择媒体项目。 可以使用在电视终端上显示的滚动报价器来递送所选择的媒体项目。
    • 90. 发明申请
    • SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENTS IN IPTV SERVICE
    • 在IPTV服务中提供广告的系统和方法
    • US20120131607A1
    • 2012-05-24
    • US13360451
    • 2012-01-27
    • Moon-Kyu KIM
    • Moon-Kyu KIM
    • H04N21/80
    • G06Q30/02G06Q30/0258
    • A system and method for providing advertisements in Internet Protocol Television (IPTV) service are provided. The system includes a content server that stores content data; an advertisement server that stores advertisement data; a tag server that collects tag information input from a plurality of users, creates and updates a tag cloud for the content data; and a set-top box that receives the tag cloud, the advertisement data, and the content data and outputs the content data and the received tag cloud to a display unit., The set-top box transmits the tag cloud to the advertisement server while the content data is output and the advertisement server prepares a list of advertisements based on the tag cloud. The set-top box receives the advertisement data from the advertisement server according to the advertisement list and outputs the advertisement data to the display unit.
    • 提供了一种用于在因特网协议电视(IPTV)服务中提供广告的系统和方法。 该系统包括存储内容数据的内容服务器; 存储广告数据的广告服务器; 收集从多个用户输入的标签信息的标签服务器,创建并更新内容数据的标签云; 以及接收标签云,广告数据和内容数据的机顶盒,并将内容数据和接收到的标签云输出到显示单元。机顶盒将广告服务器的标签云发送到广告服务器,同时 输出内容数据,广告服务器根据标签云准备广告列表。 机顶盒根据广告列表从广告服务器接收广告数据,并将该广告数据输出到显示单元。