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    • 3. 发明申请
    • Multi-Component Advertising Campaigns
    • 多组件广告活动
    • US20130179917A1
    • 2013-07-11
    • US13475106
    • 2012-05-18
    • Lei GuAseem Bakshi
    • Lei GuAseem Bakshi
    • G06Q30/02H04N21/80
    • G06Q30/02H04N21/2358H04N21/254H04N21/812H04N21/854
    • A computerized method, system and computer program product for implementing a multi-component advertising campaign, respectively comprising steps, structure and instructions for defining data representing a multi-component advertising campaign, the data specifying one or more campaign instructions, each of the campaign instructions identifying a multi-component advertisement and targeted digital media having a plurality of advertising opportunities, each advertising component of the multi-component advertisement corresponding to a respective one of the plurality of advertising opportunities; receiving an advertising request from a requesting device during presentation of the targeted digital media; selecting one of the campaign instructions from the multi-component advertising campaign corresponding to the targeted digital media; and transmitting information for inserting the multi-component advertisement identified in the selected campaign instruction into the plurality of advertising opportunities of the targeted digital media.
    • 一种用于实施多组件广告活动的计算机化方法,系统和计算机程序产品,分别包括用于定义表示多组件广告活动的数据的步骤,结构和指令,指定一个或多个活动指示的数据,每个活动指令 识别具有多个广告机会的多组件广告和目标数字媒体,所述多组件广告的每个广告组件对应于所述多个广告机会中的相应一个广告机会; 在呈现目标数字媒体期间从请求装置接收广告请求; 从与目标数字媒体对应的多组件广告活动中选择一个广告系列说明; 以及发送用于将所选活动指令中识别的多组件广告插入到目标数字媒体的多个广告机会中的信息。