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1. 发明授权

US09351041B2 Process for providing targeted user content blended with a media stream 有权
公开(公告)号：US09351041B2
公开(公告)日：2016-05-24
申请号：US14623030
申请日：2015-02-16
申请人： Advertising.com LLC
发明人： Jayne F. Johnson , G. Thomas Desjardins
IPC分类号： H04N21/435 , H04N21/235 , H04N21/458 , G06Q30/02 , H04N7/16 , H04N21/433 , H04N21/45 , H04N21/81 , H04N21/845 , H04N21/438
CPC分类号： H04N21/458 , G06Q30/02 , H04N7/163 , H04N21/23424 , H04N21/4331 , H04N21/438 , H04N21/4524 , H04N21/4532 , H04N21/812 , H04N21/8455
摘要： A network system provides delivery of customized target content, such as advertising, to individual users. There is transmission of a common spot content stream to a large group of the users. Each home client user communicates through a telecommunications network, such as the Internet, for connection to a portal to receive continuing media, such as streaming audio or video. The user installs receiver software at his home client processor for receiving both the streaming media and a content stream. The media stream includes spot markers placed at appropriate locations in the media stream by the publisher to designate locations for insertion of spot content and optionally to identify specific characteristics of the media stream. The content stream includes content units, such as audio advertising, together with spot content frames, which include parameters having values designated by the spot content provider to be the target audience. A profile is produced at the home client having parameters with values associated with the home client user, such as geographic and demographic information. The receiver software at the home client matches the spot content frame for each spot content to the profile of the user to select those spot content units which have a match. These selected spot content units are stored at the home user and are blended into the media stream at the locations of the spot markers to produce an information data stream for the user that is customized for that user. A spot auditor at the home client measures the type and quantity of play back of the spot content received by the home user and this is reported to the spot content provider for measurement of the effectiveness in the distribution of the spot content.

2. 发明申请

US20130218674A1 SYSTEMS AND METHODS FOR SELLING AND DISPLAYING ADVERTISEMENTS OVER A NETWORK 审中-公开
标题翻译：用于在网络上销售和显示广告的系统和方法
公开(公告)号：US20130218674A1
公开(公告)日：2013-08-22
申请号：US13854861
申请日：2013-04-01
申请人： Anthony Joseph Willis , Joseph Amedeo Fortuna, JR. , Michael Fisher , Yigal Ben Efraim , Tami Cohen , Teddy Jawde
发明人： Anthony Joseph Willis , Joseph Amedeo Fortuna, JR. , Michael Fisher , Yigal Ben Efraim , Tami Cohen , Teddy Jawde
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0251 , G06Q30/02 , G06Q30/0226 , G06Q30/06 , G06Q30/0601
摘要： Systems and methods are provided for selling one or more advertisements and displaying the one or more advertisements in a fixed placement for a set duration of time on a web page within an Internet website in combination with displaying advertisements from the same advertiser in contextually relevant locations within the website.
摘要翻译：系统和方法被提供用于销售一个或多个广告，并且在因特网网站内的网页上将设置的持续时间内的固定位置中的一个或多个广告显示在一起，并结合在相同广告客户的相关广告客户的内容相关位置网站。

3. 发明授权

US08874698B2 Systems and methods for selecting advertisements for display over a communications network 有权
标题翻译：用于选择通过通信网络显示的广告的系统和方法
公开(公告)号：US08874698B2
公开(公告)日：2014-10-28
申请号：US13846573
申请日：2013-03-18
申请人： Advertising.com LLC
发明人： Martin Abbott , Michael Fisher , Michael Yavonditte , Yaron Galai
IPC分类号： G06F15/16 , G06Q30/02 , G06Q30/08
CPC分类号： G06Q30/0251 , G06Q30/02 , G06Q30/0244 , G06Q30/0269 , G06Q30/0277 , G06Q30/08
摘要： Systems and methods are provided for selecting advertisements for display over a communications network and, more particularly, to systems and methods for selecting video advertisements for display within internet web pages based on relevance, bid price, past performance, or a combination thereof.
摘要翻译：提供了用于选择通过通信网络显示的广告的系统和方法，更具体地，涉及用于基于相关性，投标价格，过去表现或其组合来选择视频广告以在互联网网页内显示的系统和方法。

4. 发明申请

US20140229812A1 SYSTEMS AND METHODS FOR VIDEO CONTENT ASSOCIATION 审中-公开
标题翻译：视频内容协会的系统和方法
公开(公告)号：US20140229812A1
公开(公告)日：2014-08-14
申请号：US14253146
申请日：2014-04-15
申请人： Advertising.Com LLC
发明人： Michael Fisher
IPC分类号： G06F17/22 , G06Q30/02
CPC分类号： G06F17/2235 , G06F16/951 , G06Q30/0277
摘要： The present invention describes methods and apparatus to associate video content. An exemplary embodiment of the present invention provides a method for associating video content involving the steps of requesting a webpage by a user computer and determining whether a keyword is present on the webpage requested by the user computer. Furthermore, the method includes the step of creating a link on the webpage from the keyword to the video file. Additionally, the method involves displaying the video file when the link is activated.In addition to methods for associating video content, the present invention provides a system for video content association. The system for video content association includes at least one video file stored in a database. Furthermore, the system for video content association includes a video association controller configured to receive a request for video content association when a webpage is requested by a user computer and determine whether the webpage contains at least one keyword. Furthermore, the video association controller is configured to display a link on the webpage from the at least one keyword to the at least one video file.
摘要翻译：本发明描述了关联视频内容的方法和装置。本发明的示例性实施例提供了一种用于将视频内容相关联的方法，其涉及用户计算机请求网页并确定用户计算机请求的网页上是否存在关键字的步骤。此外，该方法包括在关键字到视频文件的网页上创建链接的步骤。此外，该方法涉及在链接被激活时显示视频文件。除了用于关联视频内容的方法之外，本发明还提供了一种用于视频内容关联的系统。用于视频内容关联的系统包括存储在数据库中的至少一个视频文件。此外，视频内容关联系统包括视频关联控制器，被配置为当用户计算机请求网页时接收视频内容关联请求，并确定该网页是否包含至少一个关键字。此外，视频关联控制器被配置为从至少一个关键字到至少一个视频文件显示网页上的链接。

5. 发明授权

US08412571B2 Systems and methods for selling and displaying advertisements over a network 有权
标题翻译：通过网络销售和显示广告的系统和方法
公开(公告)号：US08412571B2
公开(公告)日：2013-04-02
申请号：US12028937
申请日：2008-02-11
申请人： Anthony Joseph Wills , Joseph Amedeo Fortuna, Jr. , Michael Fisher , Yigal Ben Efraim , Tami Cohen , Teddy Jawde
发明人： Anthony Joseph Wills , Joseph Amedeo Fortuna, Jr. , Michael Fisher , Yigal Ben Efraim , Tami Cohen , Teddy Jawde
IPC分类号： G06Q40/00
CPC分类号： G06Q30/0251 , G06Q30/02 , G06Q30/0226 , G06Q30/06 , G06Q30/0601
摘要： Systems and methods are provided for selling one or more advertisements and displaying the one or more advertisements a fixed placement for a set duration of time on a web page within an Internet website in combination with displaying advertisements from the same advertiser in contextually relevant locations within the website.
摘要翻译：提供了用于销售一个或多个广告的系统和方法，并且在互联网网站内的网页上显示一个或多个广告固定的一段时间的固定位置，结合在同一个广告客户的内容相关位置中显示广告，网站。

6. 发明授权

US09135639B2 Systems and methods for selecting advertisements for display over a communications network 有权
标题翻译：用于选择通过通信网络显示的广告的系统和方法
公开(公告)号：US09135639B2
公开(公告)日：2015-09-15
申请号：US14524548
申请日：2014-10-27
申请人： Advertising.com LLC
发明人： Martin Abbott , Michael Fisher , Michael Yavonditte , Yaron Galai
IPC分类号： G06Q30/02 , G06Q30/08
CPC分类号： G06Q30/0251 , G06Q30/02 , G06Q30/0244 , G06Q30/0269 , G06Q30/0277 , G06Q30/08
摘要： Systems and methods are provided for selecting advertisements for display over a communications network and, more particularly, to systems and methods for selecting video advertisements for display within internet web pages based on relevance, bid price, past performance, or a combination thereof.
摘要翻译：提供了用于选择通过通信网络显示的广告的系统和方法，更具体地，涉及用于基于相关性，投标价格，过去表现或其组合来选择在互联网网页内显示的视频广告的系统和方法。

7. 发明授权

US09047624B1 Auditing of content related events 有权
标题翻译：内容相关事件审计
公开(公告)号：US09047624B1
公开(公告)日：2015-06-02
申请号：US11023631
申请日：2004-12-29
申请人： G. Thomas Des Jardins , Jeffrey Dalton Porter , Vinayak Raghuvamshi , Bryan Slavin , Paul Miller
发明人： G. Thomas Des Jardins , Jeffrey Dalton Porter , Vinayak Raghuvamshi , Bryan Slavin , Paul Miller
IPC分类号： H04N7/10 , G06Q30/02
CPC分类号： H04L43/106 , G06Q30/0272 , H04L43/04 , H04L67/10
摘要： At times, it may be desirable to determine that a client system is, or to determine the number of client systems that are, presenting particular dynamic content when an auditable event occurs in the dynamic content. One manner of making the determination may include accessing presentation time information that indicates the time(s) at which one or more client systems present particular dynamic content and accessing event time information indicating the time(s) at which one or more auditable events occur in the dynamic particular content. Based on the presentation time information and the event time information, it may be possible to determine that a client system is, or to determine the number of client systems that are, presenting particular dynamic content when an auditable event occurs in the dynamic content.
摘要翻译：有时，可能需要确定在动态内容中发生可审计事件时，客户端系统是或确定呈现特定动态内容的客户端系统的数量。进行确定的一种方式可以包括访问表示时间信息，其指示一个或多个客户端系统呈现特定动态内容的时间，以及访问指示一个或多个可审核事件发生的时间的事件时间信息动态的特定内容。基于呈现时间信息和事件时间信息，当动态内容中发生可审计事件时，可以确定客户机系统是或者确定呈现特定动态内容的客户端系统的数量。

8. 发明授权

US08769565B2 Inserting branding elements 有权
标题翻译：插入品牌元素
公开(公告)号：US08769565B2
公开(公告)日：2014-07-01
申请号：US13486922
申请日：2012-06-01
申请人： G. Thomas Des Jardins
发明人： G. Thomas Des Jardins
IPC分类号： H04N7/10 , H04N21/234
CPC分类号： H04N21/435 , H04N7/17336 , H04N21/23424 , H04N21/2668 , H04N21/44012 , H04N21/458 , H04N21/47202 , H04N21/812 , H04N21/8133
摘要： Techniques are described that permit the flexible introduction of branding elements into or around video rendered by a media player. One or more sets of metadata related to the presentation of branding elements may be collected, and then one or more sets of the metadata may be selected based on business rules when the media player requests a particular piece of content. The selected metadata may indicate what branding element is to be displayed, and how it is to be displayed (e.g., position of element in video rendering window). The media player is then instructed based on the metadata to access and appropriately place the branding elements in or outside of the video rendering window (e.g., overlayed on top of the video content).
摘要翻译：描述了允许将品牌元素灵活地引入到由媒体播放器呈现的视频中或其周围的技术。可以收集与品牌元素的呈现相关的一组或多组元数据，然后当媒体播放器请求特定内容片段时，可以基于业务规则来选择一个或多个元数据集。所选择的元数据可以指示要显示哪个品牌元素，以及如何被显示（例如，在视频呈现窗口中的元素的位置）。然后基于元数据指示媒体播放器访问并将品牌元素适当地放置在视频呈现窗口中或外部（例如，覆盖在视频内容之上）。

9. 发明申请

US20130218665A1 SYSTEMS AND METHODS FOR SELECTING ADVERTISEMENTS FOR DISPLAY OVER A COMMUNICATIONS NETWORK 有权
公开(公告)号：US20130218665A1
公开(公告)日：2013-08-22
申请号：US13846573
申请日：2013-03-18
申请人： Martin Abbott , Michael Fisher , Michael Yavonditte , Yaron Galai
发明人： Martin Abbott , Michael Fisher , Michael Yavonditte , Yaron Galai
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0251 , G06Q30/02 , G06Q30/0244 , G06Q30/0269 , G06Q30/0277 , G06Q30/08
摘要： Systems and methods are provided for selecting advertisements for display over a communications network and, more particularly, to systems and methods for selecting video advertisements for display within internet web pages based on relevance, bid price, past performance, or a combination thereof.

10. 发明授权

US09794617B2 Inserting ad elements 有权
公开(公告)号：US09794617B2
公开(公告)日：2017-10-17
申请号：US15148345
申请日：2016-05-06
申请人： Advertising.com LLC
发明人： G. Thomas Des Jardins
IPC分类号： H04N7/10 , H04N21/431 , C09D11/322 , H01B1/22 , H01B1/24 , H01C17/065 , H01G4/08 , H05K1/09 , H04N21/435 , H04N21/443 , H04N21/472 , H04N21/482 , H04N21/81 , H04N21/8545 , H05K3/12
CPC分类号： H04N21/4316 , C09D11/322 , H01B1/22 , H01B1/24 , H01C17/06526 , H01G4/08 , H04N21/435 , H04N21/4438 , H04N21/47202 , H04N21/4825 , H04N21/812 , H04N21/8133 , H04N21/8545 , H05K1/097 , H05K3/125 , H05K2203/013
摘要： Systems and methods are provided for presenting branding elements with electronic content. In one implementation, a method is provided that includes receiving, from a user device, a request that identifies a segment of electronic content and that contains information specifying a display configuration of the user device. The method further includes selecting first metadata including information defining how at least one branding element is to be presented based on the display configuration of the user device, and selecting second metadata for the requested segment of electronic content, the second metadata including information related to presenting the requested segment of electronic content. Additionally, the method includes instructing the user device to generate a presentation based on the selected first metadata and the selected second metadata, the presentation including the requested segment of electronic content and the at least one branding element.

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