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1. 发明申请

US20210044847A1 Social Networking System Targeted Message Synchronization 有权
公开(公告)号：US20210044847A1
公开(公告)日：2021-02-11
申请号：US16908001
申请日：2020-06-22
申请人： BlueFin Labs, Inc.
发明人： Michael Ben Fleischman
IPC分类号： H04N21/24 , G06Q50/00 , H04N5/14 , H04N21/234 , H04N21/2668 , H04N21/4788 , H04N21/81 , H04N21/8405 , H04N21/845 , G06Q30/02
摘要： Targeted messages are sent to users of social networking system (SNS) based on the detection of airings of advertisements in time-based media. This approach allows advertisers to leverage their investment in, for example, television advertising by sending advertisements to SNS users who have likely seen the advertisements within shows that they have expressed interest in in the context of a SNS. Time-based media streams are analyzed to detect the airings of advertisements within those streams. In one embodiment, SNS content items are received regarding individual users. Based on references in those content items between users and their interests, targeted messages may be sent to users. In another embodiment, targeted messages are sent to SNS users based on the airing of advertisements and targeting criteria provided by advertisers.

2. 发明授权

US09471936B2 Web identity to social media identity correlation 有权
公开(公告)号：US09471936B2
公开(公告)日：2016-10-18
申请号：US14873687
申请日：2015-10-02
申请人： BlueFin Labs, Inc.
发明人： Michael Ben Fleischman
IPC分类号： H04N7/10 , H04N7/025 , H04H60/32 , G06Q30/02 , H04N21/435 , H04N21/234 , H04N21/442 , H04N21/81 , G06Q50/00 , H04L12/58 , G11B27/10 , H04N21/845 , G06Q30/00 , H04N21/258
CPC分类号： G06Q30/0269 , G06Q30/00 , G06Q30/0277 , G06Q50/01 , G11B27/10 , H04L51/32 , H04N21/23424 , H04N21/25875 , H04N21/435 , H04N21/44222 , H04N21/812 , H04N21/8456
摘要： An identification server correlates the web browsing behavior of individuals with their use of social media systems. Based on these behaviors, web identifiers (referred to as identities or IDs) may be matched to social media identifiers; these matches being determined, stored, and output as a confidences that the web identity of the user corresponds to a social media identity. Each web identity may be associated with one or more social media identities. The identity correlations between web identities and social media identities may be used along with other alignments to provide information regarding the time-based media (e.g., advertisements) a user may have likely been exposed to, and to provide targeted advertisements.

3. 发明申请

US20130018896A1 Topic and Time Based Media Affinity Estimation 有权
标题翻译：主题和基于时间的媒体亲和度估计
公开(公告)号：US20130018896A1
公开(公告)日：2013-01-17
申请号：US13548901
申请日：2012-07-13
申请人： Michael Ben Fleischman , Deb Kumar Roy , Jeremy Rishel , Anjali Midha , Matthew Miller
发明人： Michael Ben Fleischman , Deb Kumar Roy , Jeremy Rishel , Anjali Midha , Matthew Miller
IPC分类号： G06F17/30
CPC分类号： G06F17/30017 , G06F17/30029 , G06F17/30528 , G06Q30/0278 , G06Q50/01
摘要： An affinity server estimates an affinity between two different time based media events (e.g., TV, radio, social media content stream), between a time based media event and a specific topic, or between two different topics, where the affinity score represents an intersection between the populations of social media users who have authored social media content items regarding the two different events and/or topics. The affinity score represents an estimation of the real world affinity between the real world population of people who have an interest in both time based media events, both topics, or in a time based media event and a topic. One possible threshold for including a social media user in a population may be based on a confidence score that indicates the confidence that one or more social media content items authored by the social media user are relevant to the topic or event in question.
摘要翻译：亲和度服务器估计在基于时间的媒体事件和特定话题之间的两个不同的基于时间的媒体事件（例如，TV，无线电，社交媒体内容流）之间或两个不同主题之间的亲和度，其中亲和度分数表示交集在两个不同的事件和/或主题之间创作社交媒体内容的社交媒体用户之间。亲和度分数表示对现实世界中有时间的媒体事件，两个主题或基于时间的媒体事件和主题感兴趣的人之间的真实世界关系的估计。将社交媒体用户包括在群体中的一个可能的阈值可以基于置信度得分，该置信度得分指示由社交媒体用户创作的一个或多个社交媒体内容项目与所讨论的主题或事件相关的置信度。

4. 发明申请

US20220335077A1 TOPIC AND TIME BASED MEDIA AFFINITY ESTIMATION 有权
公开(公告)号：US20220335077A1
公开(公告)日：2022-10-20
申请号：US17717887
申请日：2022-04-11
申请人： Bluefin Labs, Inc.
发明人： Michael Ben Fleischman , Deb Kumar Roy , Jeremy Rishel , Anjali Midha , Matthew Miller
IPC分类号： G06F16/40 , G06F16/435 , G06Q50/00 , G06Q30/02
摘要： An affinity server estimates an affinity between two different time based media events (e.g., TV, radio, social media content stream), between a time based media event and a specific topic, or between two different topics, where the affinity score represents an intersection between the populations of social media users who have authored social media content items regarding the two different events and/or topics. The affinity score represents an estimation of the real world affinity between the real world population of people who have an interest in both time based media events, both topics, or in a time based media event and a topic. One possible threshold for including a social media user in a population may be based on a confidence score that indicates the confidence that one or more social media content items authored by the social media user are relevant to the topic or event in question.

5. 发明授权

US11381856B2 Social networking system targeted message synchronization 有权
公开(公告)号：US11381856B2
公开(公告)日：2022-07-05
申请号：US16908001
申请日：2020-06-22
申请人： BlueFin Labs, Inc.
发明人： Michael Ben Fleischman
IPC分类号： H04N21/24 , G06Q50/00 , H04N5/14 , H04N21/234 , H04N21/2668 , H04N21/4788 , H04N21/81 , H04N21/8405 , H04N21/845 , G06Q30/02
摘要： Targeted messages are sent to users of social networking system (SNS) based on the detection of airings of advertisements in time-based media. This approach allows advertisers to leverage their investment in, for example, television advertising by sending advertisements to SNS users who have likely seen the advertisements within shows that they have expressed interest in in the context of a SNS. Time-based media streams are analyzed to detect the airings of advertisements within those streams. In one embodiment, SNS content items are received regarding individual users. Based on references in those content items between users and their interests, targeted messages may be sent to users. In another embodiment, targeted messages are sent to SNS users based on the airing of advertisements and targeting criteria provided by advertisers.

6. 发明授权

US10133818B2 Estimating social interest in time-based media 有权
公开(公告)号：US10133818B2
公开(公告)日：2018-11-20
申请号：US15362606
申请日：2016-11-28
申请人： Bluefin Labs, Inc.
发明人： Michael Ben Fleischman , Deb Kumar Roy
IPC分类号： G06F17/30 , G06Q30/02 , H04N21/466 , H04N21/4788 , H04N21/482 , H04N21/81 , H04N21/845 , G06F3/048 , H04L12/58 , G06F3/0482 , G06F3/0484
摘要： Social media content items are mapped to relevant time-based media events. These mappings may be used as the basis for multiple applications, such as ranking of search results for time-based media, automatic recommendations for time-based media, prediction of audience interest for media purchasing/planning, and estimating social interest in the time-based media. Social interest in time-based media (e.g., video and audio streams and recordings) segments is estimated through a process of data ingestion and integration. The estimation process determines social interest in specific events represented as segments in time-based media, such as particular plays in a sporting event, scenes in a television show, or advertisements in an advertising block. The resulting estimates of social interest also can be graphically displayed.

7. 发明授权

US09432721B2 Cross media targeted message synchronization 有权
标题翻译：跨媒体定位消息同步
公开(公告)号：US09432721B2
公开(公告)日：2016-08-30
申请号：US14520097
申请日：2014-10-21
申请人： BlueFin Labs, Inc.
发明人： Michael Ben Fleischman , Deb Kumar Roy
IPC分类号： H04N7/10 , H04N7/025 , H04N5/445 , H04N21/43 , H04N21/24 , H04N21/2543 , H04N21/81 , G06Q10/00 , H04N21/234 , H04N21/262
CPC分类号： H04N21/4307 , G06Q10/00 , H04N21/23418 , H04N21/2407 , H04N21/25435 , H04N21/262 , H04N21/812 , H04N21/8126
摘要： Social media content items and references to events that occur therein are aligned with the time-based media events they describe. These mappings may be used as the basis for sending messages to populations of authors of content items, where the populations are determined based on whether the author has written a content item that refers to a specific TV show or advertisement. TV streams are monitored to detect when and where a specific advertisement for a particular advertiser is shown. Concurrently, social media streams are monitored for content items that refer to or are about specific TV shows and advertisements. Responsive to a specific advertisement being detected as being shown during a specific TV show, a message associated with the advertisement is sent to the authors of the content items associated with that TV show or advertisement. The messages can be transmitted while the advertisement is being shown.
摘要翻译：社交媒体内容项目和对其中发生的事件的引用与他们描述的基于时间的媒体事件相一致。可以将这些映射作为将消息发送给内容作者作者的基础，其中根据作者是否写出涉及特定电视节目或广告的内容项来确定人群。监视电视流，以检测特定广告商的特定广告的何时和何地被显示。同时，对涉及或涉及特定电视节目和广告的内容项目进行社会媒体流的监控。响应于在特定电视节目中被检测到的特定广告，与广告相关联的消息被发送到与该电视节目或广告相关联的内容项目的作者。可以在广告显示时传送消息。

8. 发明授权

US08516374B2 Displaying estimated social interest in time-based media 有权
公开(公告)号：US08516374B2
公开(公告)日：2013-08-20
申请号：US12838402
申请日：2010-07-16
申请人： Michael Ben Fleischman , Deb Kumar Roy
发明人： Michael Ben Fleischman , Deb Kumar Roy
IPC分类号： G06F3/00
CPC分类号： G06F17/30817 , G06F3/048 , G06F3/0482 , G06F3/0484 , G06F17/30525 , G06F17/3053 , G06F17/30572 , G06F17/3082 , G06F17/30867 , G06Q30/02 , H04L51/32 , H04N21/4668 , H04N21/4788 , H04N21/4826 , H04N21/812 , H04N21/8456
摘要： Social media content items are mapped to relevant time-based media events. These mappings may be used as the basis for multiple applications, such as ranking of search results for time-based media, automatic recommendations for time-based media, prediction of audience interest for media purchasing/planning, and estimating social interest in the time-based media. Social interest in time-based media (e.g., video and audio streams and recordings) segments is estimated through a process of data ingestion and integration. The estimation process determines social interest in specific events represented as segments in time-based media, such as particular plays in a sporting event, scenes in a television show, or advertisements in an advertising block. The resulting estimates of social interest also can be graphically displayed.

9. 发明授权

US11574321B2 Generating audience response metrics and ratings from social interest in time-based media 有权
公开(公告)号：US11574321B2
公开(公告)日：2023-02-07
申请号：US15420955
申请日：2017-01-31
申请人： BlueFin Labs, Inc.
发明人： Michael Ben Fleischman , Deb Kumar Roy , Jeremy Rishel
IPC分类号： G06Q30/02 , H04N21/25 , H04N21/81 , G06Q50/00 , H04N21/234
摘要： Social media content items are mapped to relevant time-based media events. These mappings are used as the basis for calculating metrics based upon the mappings, and ratings of the time-based media there from. Audience response metrics (ARMs) are calculated from the mappings, which provide an indication of audience engagement or response. In addition, ARMs provide information about the virality, depth, and breadth of the response by the viewing audience. The calculated metrics are stored and are used to generate ratings for the time-based media. The ratings may be published in whole or in part, e.g., as part of a ratings system.

10. 发明授权

US10769194B2 Topic and time based media affinity estimation 有权
公开(公告)号：US10769194B2
公开(公告)日：2020-09-08
申请号：US15662106
申请日：2017-07-27
申请人： Bluefin Labs, Inc.
发明人： Michael Ben Fleischman , Deb Kumar Roy , Jeremy Rishel , Anjali Midha , Matthew Miller
IPC分类号： H04L12/00 , G06F16/40 , G06F16/435 , G06Q50/00 , G06Q30/02 , G06F16/2457
摘要： An affinity server estimates an affinity between two different time based media events (e.g., TV, radio, social media content stream), between a time based media event and a specific topic, or between two different topics, where the affinity score represents an intersection between the populations of social media users who have authored social media content items regarding the two different events and/or topics. The affinity score represents an estimation of the real world affinity between the real world population of people who have an interest in both time based media events, both topics, or in a time based media event and a topic. One possible threshold for including a social media user in a population may be based on a confidence score that indicates the confidence that one or more social media content items authored by the social media user are relevant to the topic or event in question.

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