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1. 发明申请

US20210044847A1 Social Networking System Targeted Message Synchronization 有权
公开(公告)号：US20210044847A1
公开(公告)日：2021-02-11
申请号：US16908001
申请日：2020-06-22
申请人： BlueFin Labs, Inc.
发明人： Michael Ben Fleischman
IPC分类号： H04N21/24 , G06Q50/00 , H04N5/14 , H04N21/234 , H04N21/2668 , H04N21/4788 , H04N21/81 , H04N21/8405 , H04N21/845 , G06Q30/02
摘要： Targeted messages are sent to users of social networking system (SNS) based on the detection of airings of advertisements in time-based media. This approach allows advertisers to leverage their investment in, for example, television advertising by sending advertisements to SNS users who have likely seen the advertisements within shows that they have expressed interest in in the context of a SNS. Time-based media streams are analyzed to detect the airings of advertisements within those streams. In one embodiment, SNS content items are received regarding individual users. Based on references in those content items between users and their interests, targeted messages may be sent to users. In another embodiment, targeted messages are sent to SNS users based on the airing of advertisements and targeting criteria provided by advertisers.

2. 发明授权

US09471936B2 Web identity to social media identity correlation 有权
公开(公告)号：US09471936B2
公开(公告)日：2016-10-18
申请号：US14873687
申请日：2015-10-02
申请人： BlueFin Labs, Inc.
发明人： Michael Ben Fleischman
IPC分类号： H04N7/10 , H04N7/025 , H04H60/32 , G06Q30/02 , H04N21/435 , H04N21/234 , H04N21/442 , H04N21/81 , G06Q50/00 , H04L12/58 , G11B27/10 , H04N21/845 , G06Q30/00 , H04N21/258
CPC分类号： G06Q30/0269 , G06Q30/00 , G06Q30/0277 , G06Q50/01 , G11B27/10 , H04L51/32 , H04N21/23424 , H04N21/25875 , H04N21/435 , H04N21/44222 , H04N21/812 , H04N21/8456
摘要： An identification server correlates the web browsing behavior of individuals with their use of social media systems. Based on these behaviors, web identifiers (referred to as identities or IDs) may be matched to social media identifiers; these matches being determined, stored, and output as a confidences that the web identity of the user corresponds to a social media identity. Each web identity may be associated with one or more social media identities. The identity correlations between web identities and social media identities may be used along with other alignments to provide information regarding the time-based media (e.g., advertisements) a user may have likely been exposed to, and to provide targeted advertisements.

3. 发明申请

US20150052543A1 Cross Media Targeted Message Synchronization 有权
标题翻译：跨媒体定向消息同步
公开(公告)号：US20150052543A1
公开(公告)日：2015-02-19
申请号：US14520097
申请日：2014-10-21
申请人： BlueFin Labs, Inc.
发明人： Michael Ben Fleischman , Deb Kumar Roy
IPC分类号： H04N21/43 , H04N21/81 , H04N21/262 , H04N21/24 , H04N21/234
CPC分类号： H04N21/4307 , G06Q10/00 , H04N21/23418 , H04N21/2407 , H04N21/25435 , H04N21/262 , H04N21/812 , H04N21/8126
摘要： Social media content items and references to events that occur therein are aligned with the time-based media events they describe. These mappings may be used as the basis for sending messages to populations of authors of content items, where the populations are determined based on whether the author has written a content item that refers to a specific TV show or advertisement. TV streams are monitored to detect when and where a specific advertisement for a particular advertiser is shown. Concurrently, social media streams are monitored for content items that refer to or are about specific TV shows and advertisements. Responsive to a specific advertisement being detected as being shown during a specific TV show, a message associated with the advertisement is sent to the authors of the content items associated with that TV show or advertisement. The messages can be transmitted while the advertisement is being shown.
摘要翻译：社交媒体内容项目和对其中发生的事件的引用与他们描述的基于时间的媒体事件相一致。可以将这些映射作为将消息发送给内容作者作者的基础，其中根据作者是否写出涉及特定电视节目或广告的内容项来确定人群。监视电视流以检测特定广告商的特定广告的何时和何地被显示。同时，对涉及或涉及特定电视节目和广告的内容项目进行社会媒体流的监控。响应于在特定电视节目中被检测到的特定广告，与广告相关联的消息被发送到与该电视节目或广告相关联的内容项目的作者。可以在广告显示时传送消息。

4. 发明申请

US20130305282A1 Topic to Social Media Identity Correlation 有权
标题翻译：社交媒体身份相关主题
公开(公告)号：US20130305282A1
公开(公告)日：2013-11-14
申请号：US13900206
申请日：2013-05-22
申请人： BlueFin Labs, Inc.
发明人： Michael Ben Fleischman
IPC分类号： H04N21/435
CPC分类号： G06Q30/0269 , G06Q30/00 , G06Q30/0277 , G06Q50/01 , G11B27/10 , H04L51/32 , H04N21/23424 , H04N21/25875 , H04N21/435 , H04N21/44222 , H04N21/812 , H04N21/8456
摘要： An identification server correlates the web browsing behavior of individuals with their use of social media systems. Based on these behaviors, web identifiers (referred to as identities or IDs) may be matched to social media identifiers; these matches being determined, stored, and output as a confidences that the web identity of the user corresponds to a social media identity. Each web identity may be associated with one or more social media identities. The identity correlations between web identities and social media identities may be used along with other alignments to provide information regarding the time-based media (e.g., advertisements) a user may have likely been exposed to, topics the user is interested in, and to provide targeted advertisements.
摘要翻译：识别服务器将个人的网络浏览行为与他们使用社交媒体系统相关联。基于这些行为，网络标识符（称为身份或ID）可以与社交媒体标识符相匹配; 这些匹配被确定，存储和输出，以确定用户的网络标识对应于社交媒体身份。每个网络标识可以与一个或多个社交媒体身份相关联。网络身份和社交媒体身份之间的身份相关性可以与其他对齐一起使用，以提供关于用户可能已经被暴露的基于时间的媒体（例如，广告），用户感兴趣的主题的信息，并提供有针对性的广告。

5. 发明授权

US11301505B2 Topic and time based media affinity estimation 有权
公开(公告)号：US11301505B2
公开(公告)日：2022-04-12
申请号：US16993216
申请日：2020-08-13
申请人： Bluefin Labs, Inc.
发明人： Michael Ben Fleischman , Deb Kumar Roy , Jeremy Rishel , Anjali Midha , Matthew Miller
IPC分类号： H04L12/00 , G06F16/40 , G06F16/435 , G06Q50/00 , G06Q30/02 , G06F16/2457
摘要： An affinity server estimates an affinity between two different time based media events (e.g., TV, radio, social media content stream), between a time based media event and a specific topic, or between two different topics, where the affinity score represents an intersection between the populations of social media users who have authored social media content items regarding the two different events and/or topics. The affinity score represents an estimation of the real world affinity between the real world population of people who have an interest in both time based media events, both topics, or in a time based media event and a topic. One possible threshold for including a social media user in a population may be based on a confidence score that indicates the confidence that one or more social media content items authored by the social media user are relevant to the topic or event in question.

6. 发明申请

US20170311014A1 Social Networking System Targeted Message Synchronization 审中-公开
公开(公告)号：US20170311014A1
公开(公告)日：2017-10-26
申请号：US15589926
申请日：2017-05-08
申请人： Bluefin Labs, Inc.
发明人： Michael Ben Fleischman
IPC分类号： H04N21/24 , H04N21/8405 , H04N21/81 , H04N21/2668 , G06Q30/02 , H04N21/234 , H04N5/14 , G06Q50/00 , H04N21/845 , H04N21/4788
摘要： Targeted messages are sent to users of social networking system (SNS) based on the detection of airings of advertisements in time-based media. This approach allows advertisers to leverage their investment in, for example, television advertising by sending advertisements to SNS users who have likely seen the advertisements within shows that they have expressed interest in the context of a SNS. Time-based media streams are analyzed to detect the airings of advertisements within those streams. In one embodiment, SNS content items are received regarding individual users. Based on references in those content items between users and their interests, targeted messages may be sent to users. In another embodiment, targeted messages are sent to SNS users based on the airing of advertisements and targeting criteria provided by advertisers.

7. 发明授权

US09563901B2 Generating audience response metrics and ratings from social interest in time-based media 有权
标题翻译：基于时间的媒体，从社会兴趣中产生观众响应指标和评级
公开(公告)号：US09563901B2
公开(公告)日：2017-02-07
申请号：US14795863
申请日：2015-07-09
申请人： BlueFin Labs, Inc.
发明人： Michael Ben Fleischman , Deb Kumar Roy , Jeremy Rishel
IPC分类号： G06Q30/00 , G06Q30/02 , H04N21/25 , H04N21/81 , G06Q50/00
CPC分类号： G06Q30/0201 , G06Q30/0242 , G06Q30/0245 , G06Q50/01 , H04N21/23418 , H04N21/252 , H04N21/8126
摘要： Social media content items are mapped to relevant time-based media events. These mappings are used as the basis for calculating metrics based upon the mappings, and ratings of the time-based media there from. Audience response metrics (ARMs) are calculated from the mappings, which provide an indication of audience engagement or response. In addition, ARMs provide information about the virality, depth, and breadth of the response by the viewing audience. The calculated metrics are stored and are used to generate ratings for the time-based media. The ratings may be published in whole or in part, e.g., as part of a ratings system.
摘要翻译：社交媒体内容项目映射到相关的基于时间的媒体事件。这些映射被用作基于映射计算度量的基础，以及基于时间的媒体的评级。观众响应指标（ARM）由映射计算，提供观众参与或响应的指示。此外，ARM还提供有关受众群体的病毒，深度和响应范围的信息。所计算的指标被存储并用于为基于时间的媒体生成评级。评级可以全部或部分地公布，例如作为评级系统的一部分。

8. 发明授权

US09218101B2 Displaying estimated social interest in time-based media 有权
标题翻译：显示对时间媒体的估计社会兴趣
公开(公告)号：US09218101B2
公开(公告)日：2015-12-22
申请号：US13687175
申请日：2012-11-28
申请人： Bluefin Labs, Inc.
发明人： Michael Ben Fleischman , Deb Kumar Roy
IPC分类号： G06F3/048 , G06Q30/02 , H04N21/466 , H04N21/4788 , H04N21/482 , H04N21/81 , H04N21/845 , H04L12/58
CPC分类号： G06F17/30817 , G06F3/048 , G06F3/0482 , G06F3/0484 , G06F17/30525 , G06F17/3053 , G06F17/30572 , G06F17/3082 , G06F17/30867 , G06Q30/02 , H04L51/32 , H04N21/4668 , H04N21/4788 , H04N21/4826 , H04N21/812 , H04N21/8456
摘要： Social media content items are mapped to relevant time-based media events. These mappings may be used as the basis for multiple applications, such as ranking of search results for time-based media, automatic recommendations for time-based media, prediction of audience interest for media purchasing/planning, and estimating social interest in the time-based media. Social interest in time-based media (e.g., video and audio streams and recordings) segments is estimated through a process of data ingestion and integration. The estimation process determines social interest in specific events represented as segments in time-based media, such as particular plays in a sporting event, scenes in a television show, or advertisements in an advertising block. The resulting estimates of social interest also can be graphically displayed.
摘要翻译：社交媒体内容项目映射到相关的基于时间的媒体事件。这些映射可以用作多个应用的基础，例如基于时间的媒体的搜索结果的排名，基于时间的媒体的自动推荐，媒体购买/规划的观众兴趣的预测，以及估计在时间 - 基于媒体。基于时间的媒体（例如，视频和音频流和记录）段的社会兴趣通过数据摄取和整合的过程来估计。估计过程确定在以时间为基础的媒体中表示为段的特定事件的社会兴趣，例如体育赛事中的特定戏剧，电视节目中的场景或广告块中的广告。所得到的社会兴趣估计也可以图形显示。

9. 发明授权

US09092829B2 Generating audience response metrics and ratings from social interest in time-based media 有权
标题翻译：基于时间的媒体，从社会兴趣中产生观众响应指标和评级
公开(公告)号：US09092829B2
公开(公告)日：2015-07-28
申请号：US13975527
申请日：2013-08-26
申请人： Bluefin Labs, Inc.
发明人： Michael Ben Fleischman , Deb Kumar Roy , Jeremy Rishel
IPC分类号： G06Q30/00 , G06Q50/00 , H04N21/25 , H04N21/81 , G06Q30/02
CPC分类号： G06Q30/0201 , G06Q30/0242 , G06Q30/0245 , G06Q50/01 , H04N21/23418 , H04N21/252 , H04N21/8126
摘要： Social media content items are mapped to relevant time-based media events. These mappings are used as the basis for calculating metrics based upon the mappings, and ratings of the time-based media there from. Audience response metrics (ARMs) are calculated from the mappings, which provide an indication of audience engagement or response. In addition, ARMs provide information about the virality, depth, and breadth of the response by the viewing audience. The calculated metrics are stored and are used to generate ratings for the time-based media. The ratings may be published in whole or in part, e.g., as part of a ratings system.
摘要翻译：社交媒体内容项目映射到相关的基于时间的媒体事件。这些映射被用作基于映射计算度量的基础，以及基于时间的媒体的评级。观众响应指标（ARM）由映射计算，提供观众参与或响应的指示。此外，ARM还提供有关受众群体的病毒，深度和响应范围的信息。所计算的指标被存储并用于为基于时间的媒体生成评级。评级可以全部或部分地公布，例如作为评级系统的一部分。

10. 发明授权

US08819728B2 Topic to social media identity correlation 有权
标题翻译：主题为社交媒体身份相关性
公开(公告)号：US08819728B2
公开(公告)日：2014-08-26
申请号：US13900206
申请日：2013-05-22
申请人： BlueFin Labs, Inc.
发明人： Michael Ben Fleischman
IPC分类号： H04N7/10 , H04N7/025 , H04N7/173 , G06Q50/00 , H04N21/435 , H04N21/234 , H04N21/258 , H04N21/442 , H04N21/81 , G06Q30/00
CPC分类号： G06Q30/0269 , G06Q30/00 , G06Q30/0277 , G06Q50/01 , G11B27/10 , H04L51/32 , H04N21/23424 , H04N21/25875 , H04N21/435 , H04N21/44222 , H04N21/812 , H04N21/8456
摘要： An identification server correlates the web browsing behavior of individuals with their use of social media systems. Based on these behaviors, web identifiers (referred to as identities or IDs) may be matched to social media identifiers; these matches being determined, stored, and output as a confidences that the web identity of the user corresponds to a social media identity. Each web identity may be associated with one or more social media identities. The identity correlations between web identities and social media identities may be used along with other alignments to provide information regarding the time-based media (e.g., advertisements) a user may have likely been exposed to, topics the user is interested in, and to provide targeted advertisements.
摘要翻译：识别服务器将个人的网络浏览行为与他们使用社交媒体系统相关联。基于这些行为，网络标识符（称为身份或ID）可以与社交媒体标识符相匹配; 这些匹配被确定，存储和输出，以确定用户的网络标识对应于社交媒体身份。每个网络标识可以与一个或多个社交媒体身份相关联。网络身份和社交媒体身份之间的身份相关性可以与其他对齐一起使用，以提供关于用户可能已经被暴露的基于时间的媒体（例如，广告），用户感兴趣的主题的信息，并提供有针对性的广告。

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