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    • 1. 发明申请
    • MANAGING PAYMENT FOR SPONSORED CONTENT PRESENTED TO MOBILE COMMUNICATION FACILITIES
    • 管理支付给移动通信设施的赞助内容
    • US20140025502A1
    • 2014-01-23
    • US14028480
    • 2013-09-16
    • Jumptap, Inc.
    • Jorey RamerAdam SorocaDennis Doughty
    • G06Q30/02
    • G06Q30/0267G06Q30/0247G06Q30/0251G06Q30/0255G06Q30/08G06Q40/00
    • A system and method for targeted delivery of advertising of a first or second sponsor to a plurality of cellular phones of a first or second type by way of a competitive bid auction process includes (a) receiving a offline purchase datum; (b) presenting to the first and second sponsor data corresponding to (1) the offline purchase datum and (2) the first type and the second type of cellular phone; (c) receiving from each sponsor advertising associated with the offline purchase datum characteristic, wherein each advertising has a different rendering capability associated therewith; (d) attributing a priority to the delivery of the advertising based upon a resultant yield determination; and (e) transmitting the appropriate advertising to the types of cellular phones having the corresponding rendering capabilities of the advertising.
    • 通过竞争性拍卖过程通过第一或第二类型的多个蜂窝电话将第一或第二赞助商的广告有针对性地传送的系统和方法包括:(a)接收离线购买数据; (b)提供对应于(1)离线购买数据的第一和第二赞助商数据和(2)第一类型和第二类型的蜂窝电话; (c)从每个赞助商接收与所述离线购买数据特征相关联的广告,其中每个广告具有与之相关联的不同的呈现能力; (d)根据产生的收益确定将优先权归于广告的交付; 和(e)向具有广告的相应呈现能力的蜂窝电话的类型传送适当的广告。
    • 3. 发明申请
    • System for Targeting Advertising Content to a Plurality of Mobile Communication Facilities
    • 将广告内容定位到多种移动通信设施的系统
    • US20130238443A1
    • 2013-09-12
    • US13872910
    • 2013-04-29
    • JUMPTAP, INC.
    • Jorey RamerAdam SorocaDennis Doughty
    • G06Q30/02
    • G06Q30/0261G06Q30/02G06Q30/0243G06Q30/0247G06Q30/0254G06Q30/0255G06Q30/0267G06Q30/0269G06Q30/0273G06Q30/0275H04M3/42H04M3/42382H04M3/4878H04M2207/18
    • A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.
    • 一种用于定位广告内容的系统包括以下步骤:(a)接收与由一组用户操作的多个移动通信设备相对应的广告内容的各种请求,其中,多个包括具有不同呈现的第一类和第二类移动通信设施 能力; (b)接收与该组对应的数据; (c)基于与所述基准的相关性,从第一和第二赞助商选择相应的内容,其中每个内容包括需要相应呈现能力的第一和第二项; (d)收到第一和第二赞助商的投标; (e)基于与第一赞助商相关的收益大于与第二赞助商相关的收益的确定,将优先权归因于第一赞助商的内容; 和(f)分别将第一和第二类型的移动通信设备的第一和第二项目传送到第一和第二类型的移动通信设备。