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1. 发明授权

US08843395B2 Dynamic bidding and expected value 有权
标题翻译：动态出价和预期价值
公开(公告)号：US08843395B2
公开(公告)日：2014-09-23
申请号：US12719588
申请日：2010-03-08
申请人： Jorey Ramer , Adam Soroca , Dennis Doughty
发明人： Jorey Ramer , Adam Soroca , Dennis Doughty
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/0267 , G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0251 , G06Q30/0255 , G06Q30/0256 , G06Q30/0261 , G06Q30/0269 , G06Q30/0275 , G06Q30/08
摘要： A system for receiving data associated with a mobile content is configured to calculate an expected value of the mobile content based at least in part on the data received, and determine a bid amount for a sponsorship of the mobile content based at least in part on the expected value.
摘要翻译：用于接收与移动内容相关联的数据的系统被配置为至少部分地基于接收到的数据来计算移动内容的期望值，并且至少部分地基于所述移动内容的赞助来确定用于赞助移动内容的出价金额期望值。

2. 发明授权

US08660891B2 Interactive mobile advertisement banners 有权
标题翻译：互动手机广告横幅
公开(公告)号：US08660891B2
公开(公告)日：2014-02-25
申请号：US11928990
申请日：2007-10-30
申请人： Jorey Ramer , Adam Soroca , Dennis Doughty , Neal J. Karasic
发明人： Jorey Ramer , Adam Soroca , Dennis Doughty , Neal J. Karasic
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0255 , G06Q30/0267 , G06Q30/0269 , G06Q30/0277
摘要： In embodiments, the present invention provides a method and system for associating an interactive element with a sponsored content, presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a mobile subscriber characteristic associated with the mobile communication facility, and allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.
摘要翻译：在实施例中，本发明提供了一种用于将交互式元素与赞助内容相关联的方法和系统，所述方法和系统至少部分地基于与移动通信设施相关联的移动用户特性的相关性将赞助内容呈现给移动通信设施，以及允许所述移动通信设备的用户参与所述赞助内容内的所述交互元素。

3. 发明授权

US08532633B2 System for targeting advertising content to a plurality of mobile communication facilities 有权
公开(公告)号：US08532633B2
公开(公告)日：2013-09-10
申请号：US13235485
申请日：2011-09-18
申请人： Jorey Ramer , Adam Soroca , Dennis Doughty
发明人： Jorey Ramer , Adam Soroca , Dennis Doughty
IPC分类号： H04M3/42
CPC分类号： G06Q30/0261 , G06Q30/02 , G06Q30/0243 , G06Q30/0247 , G06Q30/0254 , G06Q30/0255 , G06Q30/0267 , G06Q30/0269 , G06Q30/0273 , G06Q30/0275 , H04M3/42 , H04M3/42382 , H04M3/4878 , H04M2207/18
摘要： A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

4. 发明授权

US08494500B2 System for targeting advertising content to a plurality of mobile communication facilities 有权
公开(公告)号：US08494500B2
公开(公告)日：2013-07-23
申请号：US13235496
申请日：2011-09-19
申请人： Jorey Ramer , Adam Soroca , Dennis Doughty
发明人： Jorey Ramer , Adam Soroca , Dennis Doughty
IPC分类号： H04M3/42
CPC分类号： G06Q30/0261 , G06Q30/02 , G06Q30/0243 , G06Q30/0247 , G06Q30/0254 , G06Q30/0255 , G06Q30/0267 , G06Q30/0269 , G06Q30/0273 , G06Q30/0275 , H04M3/42 , H04M3/42382 , H04M3/4878 , H04M2207/18
摘要： A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

5. 发明授权

US08433297B2 System for targeting advertising content to a plurality of mobile communication facilities 有权
公开(公告)号：US08433297B2
公开(公告)日：2013-04-30
申请号：US13235483
申请日：2011-09-18
申请人： Jorey Ramer , Adam Soroca , Dennis Doughty
发明人： Jorey Ramer , Adam Soroca , Dennis Doughty
IPC分类号： H04M3/42
CPC分类号： G06Q30/0261 , G06Q30/02 , G06Q30/0243 , G06Q30/0247 , G06Q30/0254 , G06Q30/0255 , G06Q30/0267 , G06Q30/0269 , G06Q30/0273 , G06Q30/0275 , H04M3/42 , H04M3/42382 , H04M3/4878 , H04M2207/18
摘要： A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

6. 发明申请

US20130012178A1 PRESENTATION OF SPONSORED CONTENT ON MOBILE DEVICE BASED ON TRANSACTION EVENT 有权
标题翻译：基于交易活动的移动设备上的赞助内容的呈现
公开(公告)号：US20130012178A1
公开(公告)日：2013-01-10
申请号：US13620688
申请日：2012-09-14
申请人： Jorey Ramer , Adam Soroca , Dennis Doughty
发明人： Jorey Ramer , Adam Soroca , Dennis Doughty
IPC分类号： H04M3/493
CPC分类号： H04M3/493 , G06F17/30749 , G06F17/30867 , G06F17/30905 , G06Q30/02 , G06Q30/0246 , G06Q30/0247 , G06Q30/0255 , H04W4/029 , H04W4/18
摘要： A system and computer-implemented method for positioning targeted sponsored content on a mobile communication facility includes the steps of: (a) receiving data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or a first service being purchased by the user and credit card information associated with a credit card of the user used to purchase the first product or first service; (b) selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the credit card information, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and (c) presenting the selected advertising content on a display of the mobile communication facility.
摘要翻译：一种用于在移动通信设备上定位目标赞助内容的系统和计算机实现的方法包括以下步骤：（a）接收与通过用户与移动通信设备的交互发生的交易事件相对应的数据，其中交易事件包括代表由用户购买的第一产品或第一服务的数据的传输和与用于购买第一产品或第一服务的用户的信用卡相关联的信用卡信息; （b）至少基于第二产品或第二服务的广告与信用卡信息之间的相关性来选择广告内容，其中所述相关性进一步基于与所述广告内容，第二产品或第二产品的兼容性相关的信息与移动通信设施的服务; 以及（c）在所述移动通信设施的显示器上呈现所选择的广告内容。

7. 发明授权

US08351933B2 Managing sponsored content based on usage history 有权
标题翻译：根据使用历史管理赞助内容
公开(公告)号：US08351933B2
公开(公告)日：2013-01-08
申请号：US12890262
申请日：2010-09-24
申请人： Jorey Ramer , Adam Soroca , Dennis Doughty
发明人： Jorey Ramer , Adam Soroca , Dennis Doughty
IPC分类号： G06F15/16
CPC分类号： G06Q30/0255 , G06F17/30867 , G06Q30/02 , G06Q30/0215 , G06Q30/0247 , G06Q30/0254 , G06Q30/0256 , G06Q30/0275 , H04L67/18 , H04L67/22 , H04W4/02 , H04W4/029
摘要： Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment.
摘要翻译：公开了用于诸如蜂窝电话的移动通信设备的改进的搜索能力，以及用于在移动通信环境中传送赞助内容的改进的技术。

8. 发明授权

US08316031B2 System for targeting advertising content to a plurality of mobile communication facilities 有权
标题翻译：用于将广告内容定位到多个移动通信设施的系统
公开(公告)号：US08316031B2
公开(公告)日：2012-11-20
申请号：US13226475
申请日：2011-09-06
申请人： Jorey Ramer , Adam Soroca , Dennis Doughty
发明人： Jorey Ramer , Adam Soroca , Dennis Doughty
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30867 , G06Q30/02 , G06Q30/0243 , G06Q30/0247 , G06Q30/0255 , G06Q30/0261 , G06Q30/0267 , G06Q30/0275
摘要： A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.
摘要翻译：一种用于定位广告内容的系统包括以下步骤：（a）接收与由一组用户操作的多个移动通信设备相对应的广告内容的各种请求，其中，多个包括具有不同呈现的第一类和第二类移动通信设施能力; （b）接收与该组对应的数据; （c）基于与所述基准的相关性，从第一和第二赞助商选择相应的内容，其中每个内容包括需要相应呈现能力的第一和第二项; （d）收到第一和第二赞助商的投标; （e）基于与第一赞助商相关的收益大于与第二赞助商相关的收益的确定，将优先权归因于第一赞助商的内容; 和（f）分别将第一和第二类型的移动通信设备的第一和第二项目传送到第一和第二类型的移动通信设备。

9. 发明授权

US08302030B2 Management of multiple advertising inventories using a monetization platform 有权
标题翻译：使用营利平台管理多个广告库存
公开(公告)号：US08302030B2
公开(公告)日：2012-10-30
申请号：US12485787
申请日：2009-06-16
申请人： Adam Soroca , Neal J. Karasic
发明人： Adam Soroca , Neal J. Karasic
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q50/00
CPC分类号： G06F17/30905 , G06F17/30749 , G06F17/30761 , G06Q30/0246 , G06Q30/0247 , G06Q30/0254 , G06Q30/0255 , G06Q30/0261 , G06Q30/08
摘要： In embodiments of the present invention improved capabilities are described for delivery of a sponsored content to a mobile communication facility user. In embodiments, a request may be received for a sponsored content from a publisher, and one or more content inventories may be searched for a content that is relevant to the request. Content may be selected for delivery to the publisher from one or more content inventory. The content may be selected based at least in part on a relevance between the content and the request. The content, and the content inventory from which the relevant content is chosen, may be selected based at least in part on a statistical weight relating to the amount of revenue a wireless operator may realize upon presentation of the content to a mobile communication facility.
摘要翻译：在本发明的实施例中，描述了用于将赞助内容传送到移动通信设施用户的改进的能力。在实施例中，可以从发布者接收针对赞助内容的请求，并且可以搜索与该请求相关的内容的一个或多个内容清单。可以选择内容来从一个或多个内容清单传送给发布者。内容可以至少部分地基于内容和请求之间的相关性来选择。可以至少部分地基于与无线运营商在将内容呈现给移动通信设备时可实现的收入量相关的统计权重来选择内容和选择相关内容的内容清单。

10. 发明申请

US20120215626A1 System for Targeting Advertising to Mobile Communication Facilities Using Third Party Data 审中-公开
公开(公告)号：US20120215626A1
公开(公告)日：2012-08-23
申请号：US13459227
申请日：2012-04-29
申请人： Jorey Ramer , Adam Soroca , Dennis Doughty , Neal J. Karasic
发明人： Jorey Ramer , Adam Soroca , Dennis Doughty , Neal J. Karasic
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06F16/9535 , G06Q30/0269 , G06Q30/0273
摘要： A system for targeting advertising content includes the steps of: (a) receiving first and second requests for advertising associated with first and second users, wherein the users are identified; (b) retrieving data pertaining to the users from a data provider; (c) selecting respective advertising content from the first and second sponsors based at least on a determination of relevancy of each advertising content to the data provider's data, wherein the relevancy determination generates respective relevancy scores; (d) determining the advertising content of the first sponsor is more relevant to the first user and the advertising content of the second sponsor is more relevant to the second user based on the respective relevancy scores; and (e) transmitting the advertising content of the first sponsor to the first mobile communication facility for display and transmitting the advertising content of the second sponsor to the second mobile communication facility for display.

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