专利快速检索-快速检索全球专利，免费商用专利数据库-IPRDB

1. 发明授权

US09015247B2 System and method of analyzing user engagement activity in social media campaigns 有权
公开(公告)号：US09015247B2
公开(公告)日：2015-04-21
申请号：US13955680
申请日：2013-07-31
申请人： Marcus Whitney , John Baker
发明人： Marcus Whitney , John Baker
IPC分类号： G06F15/177 , H04L29/08 , G06Q30/02 , G06Q50/00
CPC分类号： G06Q30/0269 , G06Q30/0201 , G06Q30/0242 , G06Q50/01 , H04L67/22
摘要： A server-based system is provided for analyzing and valuating social media campaign performance. The system collects online traffic data from member users of a social media channel, and tracks engagement activity with respect to a social media campaign operating on the channel according to parameters defined with respect to specific activities including: user interactions with media content of the campaign; user transactions as non-commercial data exchanges or commercial purchases conducted via the campaign; and user sharing of the campaign with other member users of the social media channel. The system establishes baseline performance thresholds and aggregates the tracked engagement activity with respect to the defined parameters. A graphical user interface is generated to display client feedback related to a comparison of the aggregated engagement activity with the established baseline performance thresholds for each of the defined parameters.

2. 发明授权

US08504616B1 System and method of analyzing and valuating social media campaigns 失效
标题翻译：分析和评估社交媒体运动的系统和方法
公开(公告)号：US08504616B1
公开(公告)日：2013-08-06
申请号：US13616720
申请日：2012-09-14
申请人： Marcus Whitney , John Baker
发明人： Marcus Whitney , John Baker
IPC分类号： G06F15/177
CPC分类号： G06Q30/0269 , G06Q30/0201 , G06Q30/0242 , G06Q50/01 , H04L67/22
摘要： A computer-implemented system and method is provided herein for optimization of social media campaigns. A hosted platform collects and stores online visitor traffic data from social media platforms and from storefronts on client platforms which are linked to social media campaigns operating on the social media platforms. Algorithms are executed to establish baseline performance parameters for the storefronts, and visitors of the social media campaigns and commercial platforms are identified and scored based on predetermined scoring metrics. The scores are aggregated with respect to the social media campaigns and/or the storefronts, and actual performances based on the aggregated scores are compared with the established baseline performance parameters. An interface may be generated for a client user associated with the commercial platform to represent one or more of the performance comparisons, and optionally provide alerts to underperformance or suggest future actions based on predicted performance.
摘要翻译：本文提供了一种计算机实现的系统和方法，用于优化社交媒体活动。托管平台收集并存储来自社交媒体平台和店面的客户端平台上的在线访问者流量数据，这些平台与社交媒体平台上运行的社交媒体活动相关联。执行算法以建立店面的基准性能参数，并且基于预定的评分指标来识别和评分社交媒体活动和商业平台的访问者。对社交媒体活动和/或店面进行积分评分，并将基于聚合分数的实际表现与已建立的基准绩效参数进行比较。可以为与商业平台相关联的客户端用户生成界面来表示一个或多个性能比较，并且可选地基于预测的性能来提供不佳的提示或建议未来的动作。

3. 发明授权

US09021025B1 System and method of analyzing user engagement activity in social media campaigns 有权
标题翻译：分析社交媒体活动中用户参与活动的系统和方法
公开(公告)号：US09021025B1
公开(公告)日：2015-04-28
申请号：US14228357
申请日：2014-03-28
申请人： Moontoast, LLC
发明人： Marcus Whitney , John Baker
IPC分类号： G06F15/177 , G06Q30/02
CPC分类号： G06Q30/0269 , G06Q30/0201 , G06Q30/0242 , G06Q50/01 , H04L67/22
摘要： A server-based system is provided for analyzing and valuating social media campaign performance. The system collects online traffic data from member users of a social media channel, and tracks engagement activity with respect to a social media campaign operating on the channel according to parameters defined with respect to specific activities including: user interactions with media content of the campaign; user transactions as non-commercial data exchanges or commercial purchases conducted via the campaign; and user sharing of the campaign with other member users of the social media channel. The system establishes baseline performance thresholds and aggregates the tracked engagement activity with respect to the defined parameters. A graphical user interface is generated to display client feedback related to a comparison of the aggregated engagement activity with the established baseline performance thresholds for each of the defined parameters.
摘要翻译：提供了基于服务器的系统，用于分析和评估社交媒体活动的绩效。该系统从社交媒体频道的成员用户收集在线交通数据，并且根据针对特定活动定义的参数来跟踪在该频道上操作的社交媒体广告的参与活动，包括：用户与该活动的媒体内容的交互; 用户交易作为通过运动进行的非商业数据交换或商业购买; 以及用户与社交媒体渠道的其他成员用户共享广告系列。系统建立基准性能阈值，并根据定义的参数聚合跟踪的参与活动。生成图形用户界面以显示与聚合参与活动的比较相关的客户反馈与针对每个定义的参数的已建立的基准性能阈值。

4. 发明授权

US08291016B1 System and method of social commerce analytics for social networking data and related transactional data 有权
标题翻译：用于社交网络数据和相关交易数据的社交商务分析系统和方法
公开(公告)号：US08291016B1
公开(公告)日：2012-10-16
申请号：US13288447
申请日：2011-11-03
申请人： Marcus Whitney , John Baker
发明人： Marcus Whitney , John Baker
IPC分类号： G06F15/177
CPC分类号： G06Q30/0269 , G06Q30/0201 , G06Q30/0242 , G06Q50/01 , H04L67/22
摘要： A computer-implemented system and method is provided herein for social commerce analytics and optimization. A hosted platform collects and stores online visitor traffic data from social media platforms and from commercial platforms linked to social media campaigns operating on the social media platforms. Algorithms are executed to establish baseline performance parameters for the commercial platforms based on the stored data, and visitors of the social media campaigns and commercial platforms are identified and scored based on predetermined scoring metrics. The scores are aggregated with respect to the social media campaigns and/or the commercial platforms, and actual performances based on the aggregated scores are compared with the established baseline performance parameters. An interface may be generated for a client user associated with the commercial platform to represent one or more of the performance comparisons, and optionally provide alerts to underperformance or suggest future actions based on predicted performance.
摘要翻译：本文提供了一种计算机实现的系统和方法，用于社交商务分析和优化。托管平台收集和存储来自社交媒体平台和与在社交媒体平台上运行的社交媒体运动相关联的商业平台的在线访问者流量数据。执行算法以基于存储的数据为商业平台建立基准性能参数，并且基于预定的评分指标来识别和评分社交媒体活动和商业平台的访问者。对社交媒体活动和/或商业平台进行综合评分，将基于聚合分数的实际表现与已建立的基准绩效参数进行比较。可以为与商业平台相关联的客户端用户生成界面来表示一个或多个性能比较，并且可选地基于预测的性能来提供不佳的提示或建议未来的动作。

你已经成功收藏专利！

检索式保存成功!

IPRDB

热门服务

关于我们

友情链接

联系方式