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1. 发明授权

US09021025B1 System and method of analyzing user engagement activity in social media campaigns 有权
标题翻译：分析社交媒体活动中用户参与活动的系统和方法
公开(公告)号：US09021025B1
公开(公告)日：2015-04-28
申请号：US14228357
申请日：2014-03-28
申请人： Moontoast, LLC
发明人： Marcus Whitney , John Baker
IPC分类号： G06F15/177 , G06Q30/02
CPC分类号： G06Q30/0269 , G06Q30/0201 , G06Q30/0242 , G06Q50/01 , H04L67/22
摘要： A server-based system is provided for analyzing and valuating social media campaign performance. The system collects online traffic data from member users of a social media channel, and tracks engagement activity with respect to a social media campaign operating on the channel according to parameters defined with respect to specific activities including: user interactions with media content of the campaign; user transactions as non-commercial data exchanges or commercial purchases conducted via the campaign; and user sharing of the campaign with other member users of the social media channel. The system establishes baseline performance thresholds and aggregates the tracked engagement activity with respect to the defined parameters. A graphical user interface is generated to display client feedback related to a comparison of the aggregated engagement activity with the established baseline performance thresholds for each of the defined parameters.
摘要翻译：提供了基于服务器的系统，用于分析和评估社交媒体活动的绩效。该系统从社交媒体频道的成员用户收集在线交通数据，并且根据针对特定活动定义的参数来跟踪在该频道上操作的社交媒体广告的参与活动，包括：用户与该活动的媒体内容的交互; 用户交易作为通过运动进行的非商业数据交换或商业购买; 以及用户与社交媒体渠道的其他成员用户共享广告系列。系统建立基准性能阈值，并根据定义的参数聚合跟踪的参与活动。生成图形用户界面以显示与聚合参与活动的比较相关的客户反馈与针对每个定义的参数的已建立的基准性能阈值。

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