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    • 6. 发明申请
    • Method and system for identifying keywords for use in placing keyword-targeted advertisements
    • 用于识别用于放置关键字定位广告的关键字的方法和系统
    • US20060041536A1
    • 2006-02-23
    • US10914722
    • 2004-08-09
    • Nathaniel SchollAlexander DeNeui
    • Nathaniel SchollAlexander DeNeui
    • G06F17/30
    • G06F17/30616G06F17/30646G06F17/30867G06Q30/02G06Q30/0256
    • A method and system for identifying search terms for placing advertisements along with search results is provided. The advertisement system selects a description of an item that is to be advertised. The advertisement system then retrieves documents that match the selected description. The advertisement system generates a score for each word of the retrieved documents that indicates relatedness of the word to the item to be advertised. After generating the scores for the words, the advertisement system identifies phrases of the words within the documents that are related to the item. The advertisement system then generates search terms for the item to be advertised from the identified phrases. The advertisement system submits the search terms and an advertisement to a search engines service for placement of a paid-for advertisement for the item.
    • 提供了用于识别用于将广告与搜索结果一起放置的搜索项的方法和系统。 广告系统选择要广告的项目的描述。 然后,广告系统检索与所选描述匹配的文档。 广告系统为检索到的文档的每个单词生成一个分数,该分数指示该单词对待广告项目的相关性。 在生成单词的分数之后,广告系统识别与该项目相关的文档内的单词的短语。 然后,广告系统从所识别的短语中生成要广告的项目的搜索项。 广告系统向搜索引擎服务提交搜索条件和广告,以放置该项目的付费广告。