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1. 发明授权

US07962931B2 Method and system for integrating television brand advertising with promotional marketing 有权
标题翻译：电视品牌广告与促销营销相结合的方法与系统
公开(公告)号：US07962931B2
公开(公告)日：2011-06-14
申请号：US10328300
申请日：2002-12-23
申请人： Alfred T. Bova
发明人： Alfred T. Bova
IPC分类号： H04N7/10 , H04N7/16 , G06Q30/00
CPC分类号： H04H60/63 , G06Q30/02 , G06Q30/0207 , G06Q30/0211 , G06Q30/0212 , G06Q30/0222 , G06Q30/0225 , G06Q30/0249 , G06Q30/0251 , H04H20/93 , H04N5/445 , H04N7/088 , H04N7/16 , H04N21/235 , H04N21/254 , H04N21/25866 , H04N21/4117 , H04N21/435 , H04N21/4784 , H04N21/6175 , H04N21/812 , H04N21/8586
摘要： A method for integrating television brand advertising with promotional marketing includes providing an image to be displayed in different television commercials for products from different advertisers, the image indicating a website; and providing at the website coupon offers for the products from the different advertisers. The image will alert a viewer of the television commercial that a special coupon offer is available at a website. The viewer will go to the website and be able to select from one or more coupon offers available to consumers in their market area. The consumer then prints the coupons, or adds credit to a coupon card, which is then redeemed at the retailer. The system allows for Point Of Sale (POS) redemption, or more traditional redemption through a coupon clearinghouse. The television commercials may be encoded with information to be used at a television signal processing location for selecting the images, and different images may be provided to television signal processing locations associated with different market areas.
摘要翻译：一种将电视品牌广告与促销营销相结合的方法包括：为不同广告商的产品提供不同电视广告中显示的图像，表示网站的图像; 并在网站上提供来自不同广告客户的产品的优惠券优惠。该图像将提醒电视广告的观众在网站上提供特价优惠券。观众将访问该网站，并能够从其市场区域的消费者可用的一个或多个优惠券中选择。消费者然后打印优惠券，或者将信用卡加入优惠券卡，然后在零售商处兑换。该系统允许销售点（POS）兑换，或通过优惠券结算所更传统的兑换。可以利用要在电视信号处理位置使用的用于选择图像的信息对电视广告进行编码，并且可以向与不同市场区域相关联的电视信号处理位置提供不同的图像。

2. 发明授权

US09143249B2 Method and system for digital coupons distributed via a television program 有权
标题翻译：通过电视节目分发的数字优惠券的方法和系统
公开(公告)号：US09143249B2
公开(公告)日：2015-09-22
申请号：US13110834
申请日：2011-05-18
申请人： Alfred T. Bova
发明人： Alfred T. Bova
IPC分类号： H04N7/10 , H04N7/16 , G06Q30/00 , H04H60/63 , G06Q30/02 , H04N7/088 , H04N21/235 , H04N21/254 , H04N21/258 , H04N21/41 , H04N21/435 , H04N21/4784 , H04N21/61 , H04N21/81 , H04N21/858 , H04H20/93 , H04N5/445
CPC分类号： H04H60/63 , G06Q30/02 , G06Q30/0207 , G06Q30/0211 , G06Q30/0212 , G06Q30/0222 , G06Q30/0225 , G06Q30/0249 , G06Q30/0251 , H04H20/93 , H04N5/445 , H04N7/088 , H04N7/16 , H04N21/235 , H04N21/254 , H04N21/25866 , H04N21/4117 , H04N21/435 , H04N21/4784 , H04N21/6175 , H04N21/812 , H04N21/8586
摘要： A method for distributing digital coupons via a television program, such as a commercial, are described. The method includes enabling insertion of a visual indicator into a television program that advertises a product. The television program is presented to users, such that the visual indicator is indicative of a coupon offer being available for the product being advertised. The method includes enabling addition of the coupon offer to the first user's loyalty card associated with a first retailer. The method includes enabling addition of the coupon offer to the second user's loyalty card associated with a second retailer. The coupon offer is available for redemption at the first and second retailers.
摘要翻译：描述了通过电视节目（如商业广告）分发数字优惠券的方法。该方法包括使可视指示器能够插入到宣传产品的电视节目中。将电视节目呈现给用户，使得视觉指示符指示可被广告产品可用的优惠券报价。该方法包括允许将附加优惠券提供给与第一零售商相关联的第一用户的会员卡。该方法包括允许将附加优惠券提供给与第二零售商相关联的第二用户的会员卡。优惠券可在第一和第二零售商兑换。

3. 发明申请

US20110225604A1 METHOD AND SYSTEM FOR INTEGRATING TELEVISION BRAND ADVERTISING WITH PROMOTIONAL MARKETING 有权
标题翻译：用电视营销广播电视品牌广告的方法与系统
公开(公告)号：US20110225604A1
公开(公告)日：2011-09-15
申请号：US13113014
申请日：2011-05-20
申请人： Alfred T. Bova
发明人： Alfred T. Bova
IPC分类号： H04N7/16 , G06Q30/00 , H04N7/025
CPC分类号： H04H60/63 , G06Q30/02 , G06Q30/0207 , G06Q30/0211 , G06Q30/0212 , G06Q30/0222 , G06Q30/0225 , G06Q30/0249 , G06Q30/0251 , H04H20/93 , H04N5/445 , H04N7/088 , H04N7/16 , H04N21/235 , H04N21/254 , H04N21/25866 , H04N21/4117 , H04N21/435 , H04N21/4784 , H04N21/6175 , H04N21/812 , H04N21/8586
摘要： A method for integrating television brand advertising with promotional marketing includes providing an image to be displayed in different television commercials for products from different advertisers, the image indicating a website; and providing at the website coupon offers for the products from the different advertisers. The image will alert a viewer of the television commercial that a special coupon offer is available at a website. The viewer will go to the website and be able to select from one or more coupon offers available to consumers in their market area. The consumer then prints the coupons, or adds credit to a coupon card, which is then redeemed at the retailer. The system allows for Point Of Sale (POS) redemption, or more traditional redemption through a coupon clearinghouse. The television commercials may be encoded with information to be used at a television signal processing location for selecting the images, and different images may be provided to television signal processing locations associated with different market areas.
摘要翻译：一种将电视品牌广告与促销营销相结合的方法包括：为不同广告商的产品提供不同电视广告中显示的图像，表示网站的图像; 并在网站上提供来自不同广告客户的产品的优惠券优惠。该图像将提醒电视广告的观众在网站上提供特价优惠券。观众将访问该网站，并能够从其市场区域的消费者可用的一个或多个优惠券中选择。消费者然后打印优惠券，或者将信用卡加入优惠券卡，然后在零售商处兑换。该系统允许销售点（POS）兑换，或通过优惠券结算所更传统的兑换。可以利用要在电视信号处理位置使用的用于选择图像的信息对电视广告进行编码，并且可以向与不同市场区域相关联的电视信号处理位置提供不同的图像。

4. 发明授权

US08739203B2 Method and system for integrating television brand advertising with promotional marketing 有权
标题翻译：电视品牌广告与促销营销相结合的方法与系统
公开(公告)号：US08739203B2
公开(公告)日：2014-05-27
申请号：US13113014
申请日：2011-05-20
申请人： Alfred T. Bova
发明人： Alfred T. Bova
IPC分类号： H04N7/10 , H04N7/16 , G06Q30/00
CPC分类号： H04H60/63 , G06Q30/02 , G06Q30/0207 , G06Q30/0211 , G06Q30/0212 , G06Q30/0222 , G06Q30/0225 , G06Q30/0249 , G06Q30/0251 , H04H20/93 , H04N5/445 , H04N7/088 , H04N7/16 , H04N21/235 , H04N21/254 , H04N21/25866 , H04N21/4117 , H04N21/435 , H04N21/4784 , H04N21/6175 , H04N21/812 , H04N21/8586
摘要： A method for integrating television brand advertising with promotional marketing includes providing an image to be displayed in different television commercials for products from different advertisers, the image indicating a website; and providing at the website coupon offers for the products from the different advertisers. The image will alert a viewer of the television commercial that a special coupon offer is available at a website. The viewer will go to the website and be able to select from one or more coupon offers available to consumers in their market area. The consumer then prints the coupons, or adds credit to a coupon card, which is then redeemed at the retailer. The system allows for Point Of Sale (POS) redemption, or more traditional redemption through a coupon clearinghouse. The television commercials may be encoded with information to be used at a television signal processing location for selecting the images, and different images may be provided to television signal processing locations associated with different market areas.
摘要翻译：一种将电视品牌广告与促销营销相结合的方法包括：为不同广告商的产品提供不同电视广告中显示的图像，表示网站的图像; 并在网站上提供来自不同广告客户的产品的优惠券优惠。该图像将提醒电视广告的观众在网站上提供特价优惠券。观众将访问该网站，并能够从其市场区域的消费者可用的一个或多个优惠券中选择。消费者然后打印优惠券，或者将信用卡加入优惠券卡，然后在零售商处兑换。该系统允许销售点（POS）兑换，或通过优惠券结算所更传统的兑换。可以利用要在电视信号处理位置使用的用于选择图像的信息对电视广告进行编码，并且可以向与不同市场区域相关联的电视信号处理位置提供不同的图像。

5. 发明申请

US20110238479A1 METHOD AND SYSTEM FOR IDENTIFICATION-BASES DIGITAL COUPON REDEMPTION 有权
标题翻译：用于识别数字赎回的方法和系统
公开(公告)号：US20110238479A1
公开(公告)日：2011-09-29
申请号：US13110834
申请日：2011-05-18
申请人： Alfred T. Bova
发明人： Alfred T. Bova
IPC分类号： G06Q30/00
CPC分类号： H04H60/63 , G06Q30/02 , G06Q30/0207 , G06Q30/0211 , G06Q30/0212 , G06Q30/0222 , G06Q30/0225 , G06Q30/0249 , G06Q30/0251 , H04H20/93 , H04N5/445 , H04N7/088 , H04N7/16 , H04N21/235 , H04N21/254 , H04N21/25866 , H04N21/4117 , H04N21/435 , H04N21/4784 , H04N21/6175 , H04N21/812 , H04N21/8586
摘要： Techniques for identifier-based redemption of coupons is disclosed. A server receives, via a user device, input from a user that selects a coupon offer. The server stores in association with a user identifier for the user, such as a store loyalty card or coupon card, data that indicates that the user has selected the coupon offer. The server provides, to a retailer, over a network, coupon availability data indicating that the coupon offer is available for use in a transaction in which the user identifier is presented to the retailer. A retail server receives a user identifier in association with a transaction. The retail server identifies coupon offer(s) that have been stored for use in association with the user identifier. The retail server determines that the transaction involves a particular product that is eligible for a particular offer. The retail server applies the particular offer to the transaction.
摘要翻译：披露了基于标识符的兑换券的技术。服务器通过用户设备接收用户选择优惠券报价的输入。服务器与用户的用户标识符（例如商店会员卡或优惠券卡）相关联地存储指示用户选择了优惠券的数据。该服务器通过网络向零售商提供指示该优惠券报价可用于将该用户标识符呈现给零售商的交易中使用的优惠券可用性数据。零售服务器接收与交易相关联的用户标识符。零售服务器识别已经存储以与用户标识符相关联使用的优惠券报价。零售服务器确定交易涉及符合特定报价资格的特定产品。零售服务器将特定优惠应用于交易。

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