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1. 发明授权

US08874559B1 Ranking and ordering items in user-streams 有权
标题翻译：排序和排序用户流中的项目
公开(公告)号：US08874559B1
公开(公告)日：2014-10-28
申请号：US13632308
申请日：2012-10-01
申请人： Maryam Karimzadehgan , Daniel Wyatt , Andrew Tomkins
发明人： Maryam Karimzadehgan , Daniel Wyatt , Andrew Tomkins
IPC分类号： G06F17/30
CPC分类号： G06F17/30516 , G06F17/3053
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for identifying a set of items that are displayed to a user of a social networking service, the items comprising digital content distributed using the social networking service and being associated with item features, the item features comprising item-dependent features and user-dependent features; receiving feature values that are associated with one of an item-dependent feature and a user-dependent feature; receiving probabilities that are associated with a group and reflecting a likelihood that the user is a type of user associated with the group, the groups including a set of weights; determining an item score based on the feature values and a set of weights to provide item scores, the set of weights being identified based on the probabilities; and determining a subset of items to be displayed to the user based on the item scores.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于识别显示给社交网络服务的用户的一组项目，所述项目包括使用社交网络服务分发的数字内容，并且与项目特征，项目特征包括依赖于项目的特征和用户依赖特征; 接收与项目相关特征和用户相关特征之一相关联的特征值; 接收与组相关联的概率并且反映用户是与组相关联的一种类型的用户的可能性，所述组包括一组权重; 基于所述特征值和一组权重来确定项目得分以提供项目分数，所述权重集合基于所述概率被识别; 以及基于所述项目得分来确定要向用户显示的项目的子集。

2. 发明授权

US08856099B1 Identifying entities using search results 有权
标题翻译：使用搜索结果识别实体
公开(公告)号：US08856099B1
公开(公告)日：2014-10-07
申请号：US13246797
申请日：2011-09-27
申请人： Thomas A. Lasko , Andrew Tomkins , Michael Angelo , Matthew K. Gray , Russell Ryan , Namrata U. Godbole , Roni F. Zeiger
发明人： Thomas A. Lasko , Andrew Tomkins , Michael Angelo , Matthew K. Gray , Russell Ryan , Namrata U. Godbole , Roni F. Zeiger
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06F17/30864
摘要： Methods, systems, and apparatus, including computer programs encoded on computer storage media, for identifying entities using search results. One of the methods includes determining that a first search query includes a respective text reference to each of one or more predetermined attributes, wherein each attribute is associated with a first entity type; obtaining search results for the first search query from a search engine, the search results identifying a plurality of resources; identifying entities of the first entity type that are related to any of the plurality of resources identified by the search results; and selecting names of one or more of the identified entities of the first entity type to include in a response to the first search query.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于使用搜索结果识别实体。方法之一包括确定第一搜索查询包括对一个或多个预定属性中的每一个的相应文本引用，其中每个属性与第一实体类型相关联; 从搜索引擎获取第一搜索查询的搜索结果，搜索结果标识多个资源; 识别与由搜索结果识别的多个资源中的任何一个资源相关的第一实体类型的实体; 以及选择所述第一实体类型的所识别实体中的一个或多个的名称以包括在对所述第一搜索查询的响应中。

3. 发明授权

US08712832B2 Bid optimization in search engine marketing 有权
标题翻译：搜索引擎营销中的出价优化
公开(公告)号：US08712832B2
公开(公告)日：2014-04-29
申请号：US11609782
申请日：2006-12-12
申请人： Pavel Berkhin , Usama M. Fayyad , Scott Gaffney , Bassel Ojjeh , Rajesh Girish Parekh , Andrew Tomkins
发明人： Pavel Berkhin , Usama M. Fayyad , Scott Gaffney , Bassel Ojjeh , Rajesh Girish Parekh , Andrew Tomkins
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/0244 , G06Q10/04 , G06Q10/06 , G06Q30/02 , G06Q30/0249 , G06Q30/0275
摘要： Methods and apparatus are described for optimally allocating an online advertising budget for a search engine marketing (SEM) campaign among a fixed set of keywords.
摘要翻译：描述了用于在一组固定的关键字之中为搜索引擎营销（SEM）活动最佳地分配在线广告预算的方法和装置。

4. 发明授权

US08473489B1 Identifying entities using search results 有权
标题翻译：使用搜索结果识别实体
公开(公告)号：US08473489B1
公开(公告)日：2013-06-25
申请号：US13246787
申请日：2011-09-27
申请人： Thomas A. Lasko , Andrew Tomkins , Michael Angelo , Matthew K. Gray , Russell Ryan , Namrata U. Godbole , Roni F. Zeiger
发明人： Thomas A. Lasko , Andrew Tomkins , Michael Angelo , Matthew K. Gray , Russell Ryan , Namrata U. Godbole , Roni F. Zeiger
IPC分类号： G06F17/30 , G06F7/00
CPC分类号： G06F17/3097
摘要： Methods, systems, and apparatus, including computer programs encoded on computer storage media, for identifying entities using search results. One of the methods includes the actions of determining that a first search query includes a respective text reference to each of one or more predetermined attributes, wherein each attribute is associated with a first entity type; generating a second search query including the first search query and one or more terms that refer to the first entity type; and evaluating search results obtained for the second search query to select one or more names of entities of the first entity type to include in a response to the first search query.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于使用搜索结果识别实体。方法之一包括确定第一搜索查询包括对一个或多个预定属性中的每一个的相应文本引用的动作，其中每个属性与第一实体类型相关联; 生成包括第一搜索查询和引用第一实体类型的一个或多个项的第二搜索查询; 以及评估为所述第二搜索查询获得的搜索结果，以选择所述第一实体类型的实体的一个或多个名称以包括在对所述第一搜索查询的响应中。

5. 发明授权

US08452832B2 System and method for population-targeted advertising 有权
标题翻译：以人口为目标的广告系统和方法
公开(公告)号：US08452832B2
公开(公告)日：2013-05-28
申请号：US11495269
申请日：2006-07-27
申请人： Pavel Berkhin , Shanmugasundaram Ravikumar , Andrew Tomkins , John Anthony Tomlin
发明人： Pavel Berkhin , Shanmugasundaram Ravikumar , Andrew Tomkins , John Anthony Tomlin
IPC分类号： G06F15/16 , G06Q30/00
CPC分类号： G06F17/30702 , G06F17/30864 , G06F17/30867 , G06Q30/02 , H04L67/02 , H04L67/20 , H04L67/306
摘要： An improved system and method for web destination profiling for online population-targeted advertising is provided. A web destination profiler may be provided for generating web destination profiles. Traffic may be analyzed at a particular web destination in order to understand the population visiting the web destination. The analysis of user traffic, including differentiated clickstream data, may be applied for determining known characteristics of a web destination profile. Moreover, unknown characteristics of a web destination profile may be determined using a variety of techniques including inferring characteristics by modeling traffic flow through other web destinations, estimating characteristics from other web destination profiles by predicting traffic flow through other web destinations, propagating characteristics to a web destination profile by smoothing a joint distribution of characteristics of other web destination profiles, and so forth. Web destination profiles may be used by applications such as an online application for population-targeted advertising.
摘要翻译：提供了一种用于在线面向对象广告的Web目标分析的改进的系统和方法。可以提供web目的地分析器来生成web目的地简档。可以在特定的网络目的地分析流量，以了解访问网络目的地的人口。用户流量的分析（包括差分点击流数据）可以被应用于确定web目的地简档的已知特征。此外，可以使用各种技术来确定web目的地简档的未知特性，包括通过建模通过其他web目的地的业务流来推断特征，通过预测通过其他web目的地的业务流来估计来自其他web目的地简档的特征，将特征传播到web 通过平滑其他web目的地简档的特征的联合分布等来实现目的地简档。 Web目标配置文件可能被诸如在线应用程序的应用程序用于针对人口的广告。

6. 发明授权

US07958363B2 Toolbar signature 有权
标题翻译：工具栏签名
公开(公告)号：US07958363B2
公开(公告)日：2011-06-07
申请号：US11924945
申请日：2007-10-26
申请人： Cameron Marlow , Shanmugasundaram Ravikumar , Andrew Tomkins
发明人： Cameron Marlow , Shanmugasundaram Ravikumar , Andrew Tomkins
IPC分类号： H04L9/00 , H04L9/32 , G06F7/04
CPC分类号： H04L63/12 , H04L63/0442
摘要： A method and system are provided for a web browser toolbar signature. In one example, the method includes receiving a submission of user content from a source webpage, receiving a producer identity of a producer who submitted the user content, receiving identifying information about the destination webpage, coding signed content using the user content and the producer identity, wherein the signed content includes a signature, and submitting the signed content to a server hosting the destination webpage.
摘要翻译：提供了一种用于web浏览器工具条签名的方法和系统。在一个示例中，该方法包括从源网页接收用户内容的提交，接收提交用户内容的制作者的制作者标识，接收关于目的地网页的标识信息，使用用户内容和生成者身份对签名的内容进行编码其中，所签署的内容包括签名，并将签名的内容提交给托管目的地网页的服务器。

7. 发明授权

US07734629B2 System and method using hierachical clustering for evolutionary clustering of sequential data sets 有权
标题翻译：使用层次聚类的序列数据集的进化聚类的系统和方法
公开(公告)号：US07734629B2
公开(公告)日：2010-06-08
申请号：US11414442
申请日：2006-04-29
申请人： Deepayan Chakrabarti , Shanmugasundaram Ravikumar , Andrew Tomkins
发明人： Deepayan Chakrabarti , Shanmugasundaram Ravikumar , Andrew Tomkins
IPC分类号： G06F7/00
CPC分类号： G06F17/30705 , G06K9/6218
摘要： An improved system and method for evolutionary clustering of sequential data sets is provided. A snapshot cost may be determined for representing the data set for a particular clustering method used and may determine the cost of clustering the data set independently of a series of clusterings of the data sets in the sequence. A history cost may also be determined for measuring the distance between corresponding clusters of the data set and the previous data set in the sequence of data sets to determine a cost of clustering the data set as part of a series of clusterings of the data sets in the sequence. An overall cost may be determined for clustering the data set by minimizing the combination of the snapshot cost and the history cost. Any clustering method may be used, including flat clustering and hierarchical clustering.
摘要翻译：提供了一种用于顺序数据集进化聚类的改进的系统和方法。可以确定用于表示所使用的特定聚类方法的数据集的快照成本，并且可以独立于序列中的数据集的一系列聚类来确定数据集的聚类成本。还可以确定历史成本用于测量数据集的相应簇之间的距离和数据集序列中的先前数据集之间的距离，以确定数据集的聚类成本，作为数据集的一系列聚类的一部分序列。可以通过最小化快照成本和历史成本的组合来确定用于对数据集进行聚类的总体成本。可以使用任何聚类方法，包括平面聚类和层次聚类。

8. 发明申请

US20080104521A1 Methods and systems for providing a customizable guide for navigating a corpus of content 有权
标题翻译：提供用于导航内容语料库的可定制指南的方法和系统
公开(公告)号：US20080104521A1
公开(公告)日：2008-05-01
申请号：US11590045
申请日：2006-10-30
申请人： Micah Dubinko , Joseph Magnani , Jasmine Novak , Ravi Kumar , Prabhakar Raghavan , Andrew Tomkins
发明人： Micah Dubinko , Joseph Magnani , Jasmine Novak , Ravi Kumar , Prabhakar Raghavan , Andrew Tomkins
IPC分类号： G06F17/30
CPC分类号： G06F17/30899 , G06F3/0484 , G06F17/30 , G06F17/30867 , H04L65/4084
摘要： Methods and systems are described for navigating a corpus of content items stored in one or more information repositories within a distributed communications system. The content items may include video feeds, audio feeds, television broadcasts, website, a web log or the like. Using any browser application, the user views content items presented in an interactive scroll display. Modules are included for filtering, sorting and sampling content to ensure delivery of relevant high-quality content to the user. A feedback mechanism is also included for refining relevance filtering, sorting and sampling processes.
摘要翻译：描述了用于导航存储在分布式通信系统内的一个或多个信息库中的内容项的语料库的方法和系统。内容项目可以包括视频馈送，音频馈送，电视广播，网站，网络日志等。使用任何浏览器应用程序，用户查看交互式滚动显示中呈现的内容项。包含模块用于过滤，分类和抽样内容，以确保向用户传送相关的高质量内容。还包括一个反馈机制来完善相关性过滤，排序和抽样过程。

9. 发明申请

US20080097978A1 Methods and Apparatus for Assessing Web Page Decay 审中-公开
标题翻译：评估Web页面衰减的方法和设备
公开(公告)号：US20080097978A1
公开(公告)日：2008-04-24
申请号：US11955481
申请日：2007-12-13
申请人： Andrei Broder , Ziv Bar-Yossef , Shanmagasundaram Ravikumar , Andrew Tomkins
发明人： Andrei Broder , Ziv Bar-Yossef , Shanmagasundaram Ravikumar , Andrew Tomkins
IPC分类号： G06F17/30
CPC分类号： G06F16/958
摘要： Systems and methods are herein disclosed for assessing the staleness of a web page. In particular, in one method of the present invention, the staleness of a web page is assessed by examining internal date references within the web page. In another method of the present invention, the staleness of a web page is assessed by examining the meta-data associated with the web page. In a further method of the present invention, the staleness of a hyperlinked web page is determined by examining the link status of the hyperlinks. If the web page has a relatively large number of dead links, it is assessed as being a stale web page. In a still further method of the present invention, the link status of web pages in the neighborhood of the web page being assessed is likewise examined.
摘要翻译：本文公开了用于评估网页的陈旧性的系统和方法。特别地，在本发明的一种方法中，通过检查网页中的内部日期参考来评估网页的陈旧性。在本发明的另一种方法中，通过检查与网页相关联的元数据来评估网页的陈旧性。在本发明的另一方法中，通过检查超链接的链接状态来确定超链接网页的陈旧性。如果网页的死链接数量相对较多，则会被视为一个陈旧的网页。在本发明的又一方法中，同样检查正在评估的网页附近的网页的链接状态。

10. 发明申请

US20070255736A1 System and method using hierachical clustering for evolutionary clustering of sequential data sets 有权
标题翻译：使用层次聚类的序列数据集的进化聚类的系统和方法
公开(公告)号：US20070255736A1
公开(公告)日：2007-11-01
申请号：US11414442
申请日：2006-04-29
申请人： Deepayan Chakrabarti , Shanmugasundaram Ravikumar , Andrew Tomkins
发明人： Deepayan Chakrabarti , Shanmugasundaram Ravikumar , Andrew Tomkins
IPC分类号： G06F7/00
CPC分类号： G06F17/30705 , G06K9/6218
摘要： An improved system and method for evolutionary clustering of sequential data sets is provided. A snapshot cost may be determined for representing the data set for a particular clustering method used and may determine the cost of clustering the data set independently of a series of clusterings of the data sets in the sequence. A history cost may also be determined for measuring the distance between corresponding clusters of the data set and the previous data set in the sequence of data sets to determine a cost of clustering the data set as part of a series of clusterings of the data sets in the sequence. An overall cost may be determined for clustering the data set by minimizing the combination of the snapshot cost and the history cost. Any clustering method may be used, including flat clustering and hierarchical clustering.
摘要翻译：提供了一种用于顺序数据集进化聚类的改进的系统和方法。可以确定用于表示所使用的特定聚类方法的数据集的快照成本，并且可以独立于序列中的数据集的一系列聚类来确定数据集的聚类成本。还可以确定历史成本用于测量数据集的相应簇之间的距离和数据集序列中的先前数据集之间的距离，以确定数据集的聚类成本，作为数据集的一系列聚类的一部分序列。可以通过最小化快照成本和历史成本的组合来确定用于对数据集进行聚类的总体成本。可以使用任何聚类方法，包括平面聚类和层次聚类。

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