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1. 发明授权

US09972019B2 Systems and methods for using personas 有权
公开(公告)号：US09972019B2
公开(公告)日：2018-05-15
申请号：US11861956
申请日：2007-09-26
申请人： Mark Ramsaier , Robert D. Fish , Patrick Dent , Dennis McLeod
发明人： Mark Ramsaier , Robert D. Fish , Patrick Dent , Dennis McLeod
IPC分类号： G06Q30/00 , G06Q30/02 , G06Q20/10
CPC分类号： G06Q30/02 , G06Q20/10 , G06Q30/0271 , G06Q30/0273 , G06Q30/0274 , G06Q30/0277
摘要： The present invention provides systems and methods for increasing 3rd party advertising on an interactive site, by assigning characteristics to portions of a website, and using those characteristics to personalize presentation of the website by according to personas of visitors. Persona characteristics can represent any distinguishing feature of interest, including for example, gender, marital status, occupation, interests, race, hobbies, business interests, religious interests, etc. In preferred embodiments a service company handles the creation and maintenance of visitors' personas. The company stores relevant information on the computers of users, and then cooperates with the website operator to access that stored information as needed. In a particularly preferred embodiment personalization can be used to assist in deciding what advertisements to display or not display on a website.

2. 发明申请

US20080097849A1 Systems and Methods for Using Personas 有权
标题翻译：使用角色的系统和方法
公开(公告)号：US20080097849A1
公开(公告)日：2008-04-24
申请号：US11861956
申请日：2007-09-26
申请人： Mark Ramsaier , Robert D. Fish , Patrick Dent , Dennis McLeod
发明人： Mark Ramsaier , Robert D. Fish , Patrick Dent , Dennis McLeod
IPC分类号： G06Q30/00 , G06Q40/00
CPC分类号： G06Q30/02 , G06Q20/10 , G06Q30/0271 , G06Q30/0273 , G06Q30/0274 , G06Q30/0277
摘要： The present invention provides systems and methods for increasing 3rd party advertising on an interactive site, by assigning characteristics to portions of a website, and using those characteristics to personalize presentation of the website by according to personas of visitors. Persona characteristics can represent any distinguishing feature of interest, including for example, gender, marital status, occupation, interests, race, hobbies, business interests, religious interests, etc. In preferred embodiments a service company handles the creation and maintenance of visitors' personas. The company stores relevant information on the computers of users, and then cooperates with the website operator to access that stored information as needed. In a particularly preferred embodiment personalization can be used to assist in deciding what advertisements to display or not display on a website.
摘要翻译：本发明提供了通过将特征分配给网站的部分，并且根据访问者的角色使用这些特征个性化呈现网站来增加交互式站点上的第三方广告的系统和方法。角色特征可以代表任何有意义的特征，例如性别，婚姻状况，职业，兴趣，种族，爱好，商业利益，宗教兴趣等。在优选实施例中，服务公司处理游客角色的创建和维护。公司存储用户电脑的相关信息，然后与网站运营商合作，根据需要访问存储的信息。在特别优选的实施例中，可以使用个性化来帮助决定要在网站上显示或不显示的广告。

3. 发明申请

US20060020593A1 Dynamic search processor 审中-公开
标题翻译：动态搜索处理器
公开(公告)号：US20060020593A1
公开(公告)日：2006-01-26
申请号：US11166926
申请日：2005-06-23
申请人： Mark Ramsaier , Robert Fish , Patrick Dent , Dennis McLeod
发明人： Mark Ramsaier , Robert Fish , Patrick Dent , Dennis McLeod
IPC分类号： G06F17/30
CPC分类号： G06F16/335 , G06F16/9032 , G06F16/9535
摘要： The present invention provides systems and methods in which user-created and user-selectable personas are used to enhance a search string for submission to a search engine. The persona information can also be used to filter or rank search results. A given user can combine multiple characteristics in various ways to produce different persona, and can choose among different as desired for a given search. Software to capture, maintain, store, and use persona information can be physically spread out across multiple computers operated by different companies, with a third party hosting the persona capturing interfaces.
摘要翻译：本发明提供了用户创建和用户可选择角色被用于增强搜索字符串以提交给搜索引擎的系统和方法。角色信息也可用于过滤或排名搜索结果。给定用户可以以各种方式组合多个特征以产生不同的角色，并且可以根据给定搜索的期望选择不同的特征。用于捕获，维护，存储和使用人物信息的软件可以在多个由不同公司操作的计算机之间进行物理分布，第三方托管人物捕获接口。

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