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    • 9. 发明授权
    • Determining online advertisement statistics
    • 确定在线广告统计
    • US08700465B1
    • 2014-04-15
    • US13161195
    • 2011-06-15
    • Dan LiuMarc BerndlKarthik GopalratnamAmir NajmiDiane L. Tang
    • Dan LiuMarc BerndlKarthik GopalratnamAmir NajmiDiane L. Tang
    • G06Q30/00
    • G06Q30/0241
    • Technologies relating to determining online advertisement statistics are described. In general, one aspect of the subject matter described in this specification can be embodied in a method that includes receiving a prediction value for a click-through rate for an online advertisement, the prediction value indicating a probability that the online advertisement will be accessed when displayed in an online medium, the prediction value based on a ratio of a number of times the advertisement has been accessed by users to a number of times the advertisement has been displayed to users, identifying at least one condition that is present when the online advertisement is to be displayed, the condition affecting accuracy of the prediction value, and generating a corrected prediction value based on at least one stored shift value associated with the at least one condition.
    • 描述了确定在线广告统计的技术。 通常,本说明书中描述的主题的一个方面可以包括接收在线广告的点击率的预测值的方法,该预测值指示在线广告将被访问的概率, 显示在在线媒体上的预测值,基于广告被用户访问的次数与广告已被显示给用户的次数之比的预测值,识别在线广告中存在的至少一个条件 将显示影响预测值的精度的条件,以及基于与至少一个条件相关联的至少一个存储的移位值来生成校正的预测值。