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1. 发明授权

US08566156B2 Combining segments of users into vertically indexed super-segments 有权
标题翻译：将用户段合并成垂直索引的超级段
公开(公告)号：US08566156B2
公开(公告)日：2013-10-22
申请号：US13176057
申请日：2011-07-05
申请人： Guillaume Thfoin
发明人： Guillaume Thfoin
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0244 , G06Q30/0241
摘要： Techniques are described herein for combining segments of users into super-segments. The interests of the segments in online ad campaigns in which they participate are compared to determine subsets of the segments whose interests are correlated to an extent that exceeds a designated threshold. The segments in each subset are combined to provide a respective super-segment. Each online ad campaign corresponds to a specified category, such as telecommunications, auto, finance, retail, entertainment, travel, etc. For each super-segment, the cumulative interest of the segments therein for each category are determined. The cumulative interests for each super-segment are used to determine which super-segment(s) are to be targeted for receiving a specified online advertisement. For instance, the cumulative interests of the respective super-segments in the category most closely related to a subject matter with which the specified online advertisement is associated may be compared to determine which super-segment(s) are to be targeted.
摘要翻译：这里描述了用于将用户段合并成超级段的技术。比较他们参与的在线广告活动中细分受众群的兴趣，以确定其利益相关程度超过指定阈值的细分受众群。每个子集中的段被组合以提供相应的超段。每个在线广告活动对应于电信，汽车，金融，零售，娱乐，旅游等指定类别。对于每个超级细分，确定每个类别的细分的累计利益。每个超级段的累积利益用于确定哪个超级段被用于接收指定的在线广告。例如，可以比较与指定的在线广告相关联的主题最密切相关类别的各个超级段的累积兴趣，以确定哪个超级段被定向。

2. 发明申请

US20130013394A1 COMBINING SEGMENTS OF USERS INTO VERTICALLY INDEXED SUPER-SEGMENTS 有权
公开(公告)号：US20130013394A1
公开(公告)日：2013-01-10
申请号：US13176057
申请日：2011-07-05
申请人： Guillaume Thfoin
发明人： Guillaume Thfoin
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0244 , G06Q30/0241
摘要： Techniques are described herein for combining segments of users into super-segments. The interests of the segments in online ad campaigns in which they participate are compared to determine subsets of the segments whose interests are correlated to an extent that exceeds a designated threshold. The segments in each subset are combined to provide a respective super-segment. Each online ad campaign corresponds to a specified category, such as telecommunications, auto, finance, retail, entertainment, travel, etc. For each super-segment, the cumulative interest of the segments therein for each category are determined The cumulative interests for each super-segment are used to determine which super-segment(s) are to be targeted for receiving a specified online advertisement. For instance, the cumulative interests of the respective super-segments in the category most closely related to a subject matter with which the specified online advertisement is associated may be compared to determine which super-segment(s) are to be targeted.

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