专利快速检索-快速检索全球专利，免费商用专利数据库-IPRDB

1. 发明授权

US08504411B1 Systems and methods for online user profiling and segmentation 有权
标题翻译：在线用户分析和分割的系统和方法
公开(公告)号：US08504411B1
公开(公告)日：2013-08-06
申请号：US12558891
申请日：2009-09-14
申请人： Pero Subasic , Hans Marius Holtan , Robert S. Cabacungan , Manu Shukla , Rohan A. Mehta , Jay L. Chang , Kenin A. H. Coloma , Neil Cohen , Brian Whitney , Jaimyoung Kwon , Yan Qu
发明人： Pero Subasic , Hans Marius Holtan , Robert S. Cabacungan , Manu Shukla , Rohan A. Mehta , Jay L. Chang , Kenin A. H. Coloma , Neil Cohen , Brian Whitney , Jaimyoung Kwon , Yan Qu
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0201
摘要： A computer-implemented method is provided for managing online user profiles. The method includes receiving information about online activity of a user, the information including at least a unique user ID and a URL requested by the user; fetching textual content associated with the URL requested by the user; generating one or more keywords based on the textual content; and generating or updating a user profile of the user to include the one or more keywords. A system for managing online user profiles is also provided.
摘要翻译：提供了一种用于管理在线用户简档的计算机实现的方法。该方法包括接收关于用户的在线活动的信息，所述信息至少包括唯一用户ID和用户请求的URL; 获取与用户请求的URL相关联的文本内容; 基于文本内容生成一个或多个关键字; 以及生成或更新所述用户的用户简档以包括所述一个或多个关键字。还提供了用于管理在线用户简档的系统。

2. 发明申请

US20130073380A1 METHOD AND SYSTEM FOR MEDIA INITIALIZATION VIA DATA SHARING 有权
标题翻译：通过数据共享进行媒体初始化的方法和系统
公开(公告)号：US20130073380A1
公开(公告)日：2013-03-21
申请号：US13618164
申请日：2012-09-14
申请人： Ali Nasiri Amini , Michael Jan Grebeck , Aaron E. Flores , Alireza Darvish , Hans Marius Holtan , Robert Alden Luenberger
发明人： Ali Nasiri Amini , Michael Jan Grebeck , Aaron E. Flores , Alireza Darvish , Hans Marius Holtan , Robert Alden Luenberger
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0247 , G06Q30/02 , G06Q30/0243
摘要： A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.
摘要翻译：方法，装置和计算机可读介质估计广告空间库存上的媒体性能。该方法选择与目标媒体小区共享一个或多个共同属性的至少一个媒体小区。该方法随后估计所选媒体单元的平均每印象收益（RPI），然后基于所选小区的估计的RPI来定义目标媒体小区的RPI的初始估计。该方法通过将目标媒体小区的初始RPI估计与与目标媒体小区相关联的演出数据组合来计算目标媒体小区的RPI。

3. 发明授权

US11062351B1 Systems and methods for allocating electronic advertising opportunities 有权
公开(公告)号：US11062351B1
公开(公告)日：2021-07-13
申请号：US11984244
申请日：2007-11-15
申请人： Hans Marius Holtan
发明人： Hans Marius Holtan
IPC分类号： G06Q30/02
摘要： A system, apparatus, and method are presented for allocating for allocating advertisements for display are provided that include collecting a plurality of advertising spaces, each advertising space having at least one associated advertising space variable; collecting a media inventory, the media inventory comprising a plurality of advertisements, each advertisement having at least one associated advertisement variable; receiving a bid price and a target inventory percentage for each advertisement: receiving a request for an advertisement to be placed at a specified advertising space; identifying advertisements in the media inventory that are qualified to receive an impression at the specified advertising space; creating a qualified advertisement ranking by sorting the qualified advertisements by bid price; selecting advertisements from the qualified advertisement ranking until the sum of target inventory percentages of selected advertisements is equal to or greater than 100 percent; and allocating advertising impressions to the selected advertisements.

4. 发明授权

US08655695B1 Systems and methods for generating expanded user segments 有权
标题翻译：用于生成扩展用户段的系统和方法
公开(公告)号：US08655695B1
公开(公告)日：2014-02-18
申请号：US12775826
申请日：2010-05-07
申请人： Yan Qu , Jing Wang , Yang Sun , Hans Marius Holtan
发明人： Yan Qu , Jing Wang , Yang Sun , Hans Marius Holtan
IPC分类号： G06Q10/00
CPC分类号： G06Q30/0251
摘要： Systems and methods are disclosed for generating an expanded user segment based on a target segment of users associated with a specified target feature. In one implementation, a method is provided that includes receiving information about online activity by a set of users, the information including a unique user ID associated with each of the set of users; extracting from the received information, data about the set of users who are associated with the specified target feature; specifying one or more independent features relevant to a user association with the specified target feature; building a model that represents the probability of any user being associated with the specified target feature, based on the extracted data and the independent features; and using the model to score a network population of users relative to the specified feature, based on information received about online activity by the network population of users.
摘要翻译：公开了用于基于与指定的目标特征相关联的用户的目标段来生成扩展的用户段的系统和方法。在一个实现中，提供了一种方法，其包括接收一组用户在线活动的信息，所述信息包括与所述用户组中的每一个相关联的唯一用户ID; 从接收到的信息中提取关于与指定的目标特征相关联的用户集合的数据; 指定与指定的目标特征与用户关联相关的一个或多个独立特征; 基于提取的数据和独立特征，构建表示任何用户与指定的目标特征相关联的概率的模型; 并根据网络用户的在线活动信息，使用该模型来评估用户相对于指定特征的网络群体。

5. 发明授权

US08583487B2 Method and system for media initialization via data sharing 有权
公开(公告)号：US08583487B2
公开(公告)日：2013-11-12
申请号：US13618164
申请日：2012-09-14
申请人： Ali Nasiri Amini , Michael Jan Grebeck , Aaron E. Flores , Alireza Darvish , Hans Marius Holtan , Robert Alden Luenberger
发明人： Ali Nasiri Amini , Michael Jan Grebeck , Aaron E. Flores , Alireza Darvish , Hans Marius Holtan , Robert Alden Luenberger
IPC分类号： G06Q30/00 , G06Q90/00
CPC分类号： G06Q30/0247 , G06Q30/02 , G06Q30/0243
摘要： A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.

6. 发明授权

US08566207B2 Systems and methods for determining bids for placing advertisements 有权
标题翻译：用于确定放置广告的出价的系统和方法
公开(公告)号：US08566207B2
公开(公告)日：2013-10-22
申请号：US13465568
申请日：2012-05-07
申请人： Michael J. Grebeck , Ali Nasiri Amini , Aaron E. Flores , Jose Carlos Garcia Franco , Hans Marius Holtan , Robert Alden Luenberger
发明人： Michael J. Grebeck , Ali Nasiri Amini , Aaron E. Flores , Jose Carlos Garcia Franco , Hans Marius Holtan , Robert Alden Luenberger
IPC分类号： G06Q40/00
CPC分类号： G06Q30/0275 , G06Q30/0201 , G06Q30/0247 , G06Q30/0273 , G06Q40/00 , G06Q40/04 , G06Q40/06
摘要： Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.
摘要翻译：提供系统，装置和方法来确定用于将广告放置在通过电子市场可用的广告空间上的出价值。一种方法用于计算在一个或多个时间段内在广告空间中维护广告的期权值。期权价值可以基于预期利润和维持广告的估计未来价值。然后可以使用期权价值来计算放置广告的投标价格。

7. 发明申请

US20120221409A1 Systems And Methods For Determining Bids For Placing Advertisements 有权
标题翻译：确定刊登广告投标书的制度和方法
公开(公告)号：US20120221409A1
公开(公告)日：2012-08-30
申请号：US13465568
申请日：2012-05-07
申请人： Michael J. Grebeck , Ali Nasiri Amini , Aaron E. Flores , Jose Carlos Garcia Franco , Hans Marius Holtan , Robert Alden Luenberger
发明人： Michael J. Grebeck , Ali Nasiri Amini , Aaron E. Flores , Jose Carlos Garcia Franco , Hans Marius Holtan , Robert Alden Luenberger
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0275 , G06Q30/0201 , G06Q30/0247 , G06Q30/0273 , G06Q40/00 , G06Q40/04 , G06Q40/06
摘要： Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.
摘要翻译：提供系统，装置和方法来确定用于将广告放置在通过电子市场可用的广告空间上的出价值。一种方法用于计算在一个或多个时间段内在广告空间中维护广告的期权值。期权价值可以基于预期利润和维持广告的估计未来价值。然后可以使用期权价值来计算放置广告的投标价格。

8. 发明申请

US20090265218A1 Method and system for media initialization via data sharing 有权
标题翻译：通过数据共享进行媒体初始化的方法和系统
公开(公告)号：US20090265218A1
公开(公告)日：2009-10-22
申请号：US12314499
申请日：2008-12-11
申请人： Ali Nasiri Amini , Michael Jan Grebeck , Aaron E. Flores , Alireza Darvish , Hans Marius Holtan , Robert Alden Luenberger
发明人： Ali Nasiri Amini , Michael Jan Grebeck , Aaron E. Flores , Alireza Darvish , Hans Marius Holtan , Robert Alden Luenberger
IPC分类号： G06F17/30 , G06Q30/00
CPC分类号： G06Q30/0247 , G06Q30/02 , G06Q30/0243
摘要： A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.
摘要翻译：方法，装置和计算机可读介质估计广告空间库存上的媒体性能。该方法选择与目标媒体小区共享一个或多个共同属性的至少一个媒体小区。该方法随后估计所选媒体单元的平均每印象收益（RPI），然后基于所选小区的估计的RPI来定义目标媒体小区的RPI的初始估计。该方法通过将目标媒体小区的初始RPI估计与与目标媒体小区相关联的演出数据组合来计算目标媒体小区的RPI。

9. 发明授权

US08301497B2 Method and system for media initialization via data sharing 有权
标题翻译：通过数据共享进行媒体初始化的方法和系统
公开(公告)号：US08301497B2
公开(公告)日：2012-10-30
申请号：US12314499
申请日：2008-12-11
申请人： Ali Nasiri Amini , Michael Jan Grebeck , Aaron E. Flores , Alireza Darvish , Hans Marius Holtan , Robert Alden Luenberger
发明人： Ali Nasiri Amini , Michael Jan Grebeck , Aaron E. Flores , Alireza Darvish , Hans Marius Holtan , Robert Alden Luenberger
IPC分类号： G06Q30/00 , G06Q90/00
CPC分类号： G06Q30/0247 , G06Q30/02 , G06Q30/0243
摘要： A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.
摘要翻译：方法，装置和计算机可读介质估计广告空间库存上的媒体性能。该方法选择与目标媒体小区共享一个或多个共同属性的至少一个媒体小区。该方法随后估计所选媒体单元的平均每印象收益（RPI），然后基于所选小区的估计的RPI来定义目标媒体小区的RPI的初始估计。该方法通过将目标媒体小区的初始RPI估计与与目标媒体小区相关联的演出数据组合来计算目标媒体小区的RPI。

10. 发明授权

US08175950B1 Systems and methods for determining bids for placing advertisements 有权
标题翻译：用于确定放置广告的出价的系统和方法
公开(公告)号：US08175950B1
公开(公告)日：2012-05-08
申请号：US12314323
申请日：2008-12-08
申请人： Michael J. Grebeck , Ali Nasiri Amini , Aaron E. Flores , Jose Carlos Garcia Franco , Hans Marius Holtan , Robert Alden Luenberger
发明人： Michael J. Grebeck , Ali Nasiri Amini , Aaron E. Flores , Jose Carlos Garcia Franco , Hans Marius Holtan , Robert Alden Luenberger
IPC分类号： G06Q40/00
CPC分类号： G06Q30/0275 , G06Q30/0201 , G06Q30/0247 , G06Q30/0273 , G06Q40/00 , G06Q40/04 , G06Q40/06
摘要： Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.
摘要翻译：提供系统，装置和方法来确定用于将广告放置在通过电子市场可用的广告空间上的出价值。一种方法用于计算在一个或多个时间段内在广告空间中维护广告的期权值。期权价值可以基于预期利润和维持广告的估计未来价值。然后可以使用期权价值来计算放置广告的投标价格。

你已经成功收藏专利！

检索式保存成功!

IPRDB

热门服务

关于我们

友情链接

联系方式