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1. 发明授权

US09886718B2 Auction for each individual ad impression 有权
公开(公告)号：US09886718B2
公开(公告)日：2018-02-06
申请号：US11959385
申请日：2007-12-18
申请人： Jason J. A. Knapp , Fabrizio Blanco
发明人： Jason J. A. Knapp , Fabrizio Blanco
IPC分类号： G06Q40/00 , G06Q30/08 , G06Q30/02 , G06Q40/04
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q40/04
摘要： In one aspect, there is provided a method for polling, by a script at a browser, one or more servers by sending messages to the one or more servers. The one or more messages may solicit one or more bids for presenting an ad at the browser. The one or more messages may also enable access to information at the browser. The information may be relevant to the one or more servers making the one or more bids. The script may receive one or more responses from the one or more servers. The one or more responses include the one or more bids. The script may also evaluate the one or more bids, and select one of the bids based on the evaluation.

2. 发明授权

US08831987B2 Managing bids in a real-time auction for advertisements 有权
标题翻译：管理广告实时拍卖中的出价
公开(公告)号：US08831987B2
公开(公告)日：2014-09-09
申请号：US13091121
申请日：2011-04-20
申请人： Jason J. A. Knapp , Fabrizio Blanco
发明人： Jason J. A. Knapp , Fabrizio Blanco
IPC分类号： G06Q40/00 , G06Q30/08 , G06Q30/02
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/0255 , G06Q30/0269 , G06Q30/0277 , G06Q30/08
摘要： A method and system conduct an auction for advertising across multiple markets. A first market conducts a first auction for a first advertising impression. A first bid is selected as the auction winner and a ratio is computed as the first bid plus a spread to the second highest bid. The price to be paid is the lower of the first bid or the first bid multiplied by the ratio. The first bid, second bid, and spread are transmitted to a second market for a second advertising impression auction. The second market respects the rules of the first market's auction where such that if the first bid is selected as the winner, a ratio is computed as the first bid plus the spread to the next highest bid. The price to be paid for the second impression is the first bid multiplied by the new ratio.
摘要翻译：一种方法和系统在多个市场上进行广告拍卖。第一个市场首次进行第一次广告拍卖。选择第一个出价作为拍卖获胜者，并将比率计算为第一个出价加上第二个出价的价差。要支付的价格是第一个出价或第一个投标的比例乘以比率。第一次出价，第二次出价和价差被传送到第二个市场进行第二次广告印象拍卖。第二个市场遵守第一次市场拍卖的规则，如果第一个投标被选为赢家，则将比率计算为第一个出价加上传播到下一个最高出价。第二印象的付费价格是首次出价乘以新的比例。

3. 发明授权

US08554683B2 Content security for real-time bidding 有权
标题翻译：内容安全性实时出价
公开(公告)号：US08554683B2
公开(公告)日：2013-10-08
申请号：US12986985
申请日：2011-01-07
申请人： Jason J. A. Knapp , Fabrízio Blanco
发明人： Jason J. A. Knapp , Fabrízio Blanco
IPC分类号： G06Q30/02 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q20/3829 , G06Q30/0275 , H04L9/30 , H04L2209/466 , H04L2209/56
摘要： A real-time-bidding process that includes security mechanisms that limits access to various aspects of the bidding process including communications between bidders, the user browser, and the auctioneer, and the content of bids received and utilized by the user browser.
摘要翻译：实时投标过程包括限制对投标过程各个方面的访问的安全机制，包括投标人，用户浏览器和拍卖人之间的通信以及用户浏览器接收和使用的投标内容。

4. 发明申请

US20100145809A1 APPLICATIONS FOR AUCTION FOR EACH INDIVIDUAL AD IMPRESSION 审中-公开
标题翻译：每个个体印象的拍卖申请
公开(公告)号：US20100145809A1
公开(公告)日：2010-06-10
申请号：US12701225
申请日：2010-02-05
申请人： Jason J. A. Knapp , Fabrizio Blanco
发明人： Jason J. A. Knapp , Fabrizio Blanco
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0275
摘要： A method and system provide the ability to select media content and an advertisement to be displayed by a user/user device. In response to a received request for media content (e.g., by a broadcast programming provider or content provider) from a particular user device (e.g., a subscriber receiver station or thin client device), a real-time auction is conducted to select a winning advertisement. The auction includes the dynamic request and receipt of a bid, a determination of the winning bid, and the providing of the winning advertisement to be displayed with the media content.
摘要翻译：方法和系统提供选择要由用户/用户设备显示的媒体内容和广告的能力。响应于来自特定用户设备（例如，订户接收站或瘦客户端设备）的媒体内容（例如，由广播节目制作提供商或内容提供商）的接收请求，进行实时拍卖以选择获胜广告。拍卖包括动态请求和收到投标，确定中标，以及提供要与媒体内容一起显示的获胜广告。

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