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1. 发明申请

US20080306810A1 Method, algorithm, and computer program for optimizing the performance of messages including advertisements in an interactive measurable medium 有权
标题翻译：方法，算法和计算机程序，用于优化包括交互式可测量介质中的广告的消息的性能
公开(公告)号：US20080306810A1
公开(公告)日：2008-12-11
申请号：US12193163
申请日：2008-08-18
申请人： Sanjay Ranka , Jason S. Lenderman , James Weisinger
发明人： Sanjay Ranka , Jason S. Lenderman , James Weisinger
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q10/06315 , G06Q10/0639 , G06Q30/0201 , G06Q30/0204 , G06Q30/0205 , G06Q30/0241 , G06Q30/0242 , G06Q30/0244 , G06Q30/0256 , G06Q30/0277 , G06Q30/0631 , G06Q30/0633
摘要： Method, procedure, algorithm, system, and computer program for improving and attempting to optimize the performance of messaging campaigns, particularly to marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. A goal is to allocate the message alternatives to the customer population to optimize business objectives. The includes reading prior stage message state data pertaining to a prior stage including a cumulative number of trials and a cumulative number of successes for a particular message. Message performance results representing message trials and message successes from the previous stage based on the prior-stage state are then read, and a current message state is computed. A current message allocation is generated based on the current message state. Desirably the cumulative number of trials and the cumulative number of successes are discounted based on the age of the information. This inventive procedure may be applied to various message types including, for example, web site banner advertisements, electronic advertisements generally, email messages and promotions, and the like. In one embodiment, the messages are internet web site banner ads, trials are impressions of the ads presented to the user, and successes are measured by clickthroughs from the banner ad to the web site associated with the banner ad. Computer system, computer program, and computer program product associated with the inventive method and procedures are also provided.
摘要翻译：方法，程序，算法，系统和计算机程序，用于改进和尝试优化消息传播活动的性能，特别是在诸如因特网的交互式可测量介质上分发广告或其他消息的营销活动。目标是为客户群体分配消息替代品，以优化业务目标。这包括读取与前一阶段相关的前级消息状态数据，其包括累积的试验次数和针对特定消息的累积成功次数。然后读取表示基于前一级状态的前一级的消息试验和消息成功的消息性能结果，并且计算当前消息状态。基于当前消息状态生成当前消息分配。理想的是，根据信息的年龄，累积的试验次数和累积的成功次数将被打折扣。本发明的过程可以应用于各种消息类型，包括例如网站横幅广告，通常的电子广告，电子邮件消息和促销等。在一个实施例中，消息是互联网网站横幅广告，试验是向用户呈现的广告的印象，成功通过从横幅广告到与横幅广告相关联的网站的点击来衡量。还提供了与本发明的方法和程序相关联的计算机系统，计算机程序和计算机程序产品。

2. 发明授权

US07130808B1 Method, algorithm, and computer program for optimizing the performance of messages including advertisements in an interactive measurable medium 有权
标题翻译：方法，算法和计算机程序，用于优化包括交互式可测量介质中的广告的消息的性能
公开(公告)号：US07130808B1
公开(公告)日：2006-10-31
申请号：US09586387
申请日：2000-06-02
申请人： Sanjay Ranka , Jason S. Lenderman , James Weisinger
发明人： Sanjay Ranka , Jason S. Lenderman , James Weisinger
IPC分类号： G06F17/00
CPC分类号： G06Q30/02 , G06Q10/06315 , G06Q10/0639 , G06Q30/0201 , G06Q30/0204 , G06Q30/0205 , G06Q30/0241 , G06Q30/0242 , G06Q30/0244 , G06Q30/0256 , G06Q30/0277 , G06Q30/0631 , G06Q30/0633
摘要： Method, procedure, algorithm, system, and computer program for improving and attempting to optimize the performance of messaging campaigns, particularly to marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. A goal is to allocate the message alternatives to the customer population to optimize business objectives. The includes reading prior stage message state data pertaining to a prior stage including a cumulative number of trials and a cumulative number of successes for a particular message. Message performance results representing message trials and message successes from the previous stage based on the prior-stage state are then read, and a current message state is computed. A current message allocation is generated based on the current message state. Desirably the cumulative number of trials and the cumulative number of successes are discounted based on the age of the information. This inventive procedure may be applied to various message types including, for example, web site banner advertisements, electronic advertisements generally, email messages and promotions, and the like. In one embodiment, the messages are internet web site banner ads, trials are impressions of the ads presented to the user, and successes are measured by clickthroughs from the banner ad to the web site associated with the banner ad. Computer system, computer program, and computer program product associated with the inventive method and procedures are also provided by the invention.
摘要翻译：方法，程序，算法，系统和计算机程序，用于改进和尝试优化消息传播活动的性能，特别是在诸如因特网的交互式可测量介质上分发广告或其他消息的营销活动。目标是为客户群体分配消息替代品，以优化业务目标。这包括读取与前一阶段相关的前级消息状态数据，其包括累积的试验次数和针对特定消息的累积成功次数。然后读取表示基于前一级状态的前一级的消息试验和消息成功的消息性能结果，并且计算当前消息状态。基于当前消息状态生成当前消息分配。理想的是，根据信息的年龄，累积的试验次数和累积的成功次数将被打折扣。本发明的过程可以应用于各种消息类型，包括例如网站横幅广告，通常的电子广告，电子邮件消息和促销等。在一个实施例中，消息是互联网网站横幅广告，试验是向用户呈现的广告的印象，成功通过从横幅广告到与横幅广告相关联的网站的点击来衡量。本发明还提供了与本发明方法和程序相关联的计算机系统，计算机程序和计算机程序产品。

3. 发明授权

US08086485B1 Method, algorithm, and computer program for optimizing the performance of messages including advertisements in an interactive measurable medium 有权
标题翻译：方法，算法和计算机程序，用于优化包括交互式可测量介质中的广告的消息的性能
公开(公告)号：US08086485B1
公开(公告)日：2011-12-27
申请号：US12541528
申请日：2009-08-14
申请人： Sanjay Ranka , Jason S. Lenderman , James R. Weisinger
发明人： Sanjay Ranka , Jason S. Lenderman , James R. Weisinger
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q10/06315 , G06Q10/0639 , G06Q30/0201 , G06Q30/0204 , G06Q30/0205 , G06Q30/0241 , G06Q30/0242 , G06Q30/0244 , G06Q30/0256 , G06Q30/0277 , G06Q30/0631 , G06Q30/0633
摘要： Method, procedure, algorithm, system, and computer program for improving and attempting to optimize the performance of messaging campaigns, particularly to marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. A goal is to allocate the message alternatives to the customer population to optimize business objectives. The includes reading prior stage message state data pertaining to a prior stage including a cumulative number of trials and a cumulative number of successes for a particular message. Message performance results representing message trials and message successes from the previous stage based on the prior-stage state are then read, and a current message state is computed. A current message allocation is generated based on the current message state. Desirably the cumulative number of trials and the cumulative number of successes are discounted based on the age of the information. This inventive procedure may be applied to various message types including, for example, web site banner advertisements, electronic advertisements generally, email messages and promotions, and the like. In one embodiment, the messages are internet web site banner ads, trials are impressions of the ads presented to the user, and successes are measured by clickthroughs from the banner ad to the web site associated with the banner ad. Computer system, computer program, and computer program product associated with the inventive method and procedures are also provided.
摘要翻译：方法，程序，算法，系统和计算机程序，用于改进和尝试优化消息传播活动的性能，特别是在诸如因特网的交互式可测量介质上分发广告或其他消息的营销活动。目标是为客户群体分配消息替代品，以优化业务目标。这包括读取与前一阶段相关的前级消息状态数据，其包括累积的试验次数和针对特定消息的累积成功次数。然后读取表示基于前一级状态的前一级的消息试验和消息成功的消息性能结果，并且计算当前消息状态。基于当前消息状态生成当前消息分配。理想的是，根据信息的年龄，累积的试验次数和累积的成功次数将被打折扣。本发明的过程可以应用于各种消息类型，包括例如网站横幅广告，通常的电子广告，电子邮件消息和促销等。在一个实施例中，消息是互联网网站横幅广告，试验是向用户呈现的广告的印象，成功通过从横幅广告到与横幅广告相关联的网站的点击来衡量。还提供了与本发明的方法和程序相关联的计算机系统，计算机程序和计算机程序产品。

4. 发明授权

US07756741B2 Method, algorithm, and computer program for optimizing the performance of messages including advertisements in an interactive measurable medium 有权
标题翻译：方法，算法和计算机程序，用于优化包括交互式可测量介质中的广告的消息的性能
公开(公告)号：US07756741B2
公开(公告)日：2010-07-13
申请号：US12193163
申请日：2008-08-18
申请人： Sanjay Ranka , Jason S. Lenderman , James Weisinger
发明人： Sanjay Ranka , Jason S. Lenderman , James Weisinger
IPC分类号： G06F17/60
CPC分类号： G06Q30/02 , G06Q10/06315 , G06Q10/0639 , G06Q30/0201 , G06Q30/0204 , G06Q30/0205 , G06Q30/0241 , G06Q30/0242 , G06Q30/0244 , G06Q30/0256 , G06Q30/0277 , G06Q30/0631 , G06Q30/0633
摘要： Method, procedure, algorithm, system, and computer program for improving and attempting to optimize the performance of messaging campaigns, particularly to marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. A goal is to allocate the message alternatives to the customer population to optimize business objectives. The includes reading prior stage message state data pertaining to a prior stage including a cumulative number of trials and a cumulative number of successes for a particular message. Message performance results representing message trials and message successes from the previous stage based on the prior-stage state are then read, and a current message state is computed. A current message allocation is generated based on the current message state. Desirably the cumulative number of trials and the cumulative number of successes are discounted based on the age of the information. This inventive procedure may be applied to various message types including, for example, web site banner advertisements, electronic advertisements generally, email messages and promotions, and the like. In one embodiment, the messages are internet web site banner ads, trials are impressions of the ads presented to the user, and successes are measured by clickthroughs from the banner ad to the web site associated with the banner ad. Computer system, computer program, and computer program product associated with the inventive method and procedures are also provided.
摘要翻译：方法，程序，算法，系统和计算机程序，用于改进和尝试优化消息传播活动的性能，特别是在诸如因特网的交互式可测量介质上分发广告或其他消息的营销活动。目标是为客户群体分配消息替代品，以优化业务目标。这包括读取与前一阶段相关的前级消息状态数据，其包括累积的试验次数和针对特定消息的累积成功次数。然后读取表示基于前一级状态的前一级的消息试验和消息成功的消息性能结果，并且计算当前消息状态。基于当前消息状态生成当前消息分配。理想的是，根据信息的年龄，累积的试验次数和累积的成功次数将被打折扣。本发明的过程可以应用于各种消息类型，包括例如网站横幅广告，通常的电子广告，电子邮件消息和促销等。在一个实施例中，消息是互联网网站横幅广告，试验是向用户呈现的广告的印象，成功通过从横幅广告到与横幅广告相关联的网站的点击来衡量。还提供了与本发明的方法和程序相关联的计算机系统，计算机程序和计算机程序产品。

5. 发明授权

US07415423B2 Method, algorithm, and computer program for optimizing the performance of messages including advertisements in an interactive measurable medium 有权
标题翻译：方法，算法和计算机程序，用于优化包括交互式可测量介质中的广告的消息的性能
公开(公告)号：US07415423B2
公开(公告)日：2008-08-19
申请号：US11589408
申请日：2006-10-30
申请人： Sanjay Ranka , Jason S. Lenderman , James Weisinger
发明人： Sanjay Ranka , Jason S. Lenderman , James Weisinger
IPC分类号： G06Q99/00
CPC分类号： G06Q30/02 , G06Q10/06315 , G06Q10/0639 , G06Q30/0201 , G06Q30/0204 , G06Q30/0205 , G06Q30/0241 , G06Q30/0242 , G06Q30/0244 , G06Q30/0256 , G06Q30/0277 , G06Q30/0631 , G06Q30/0633
摘要： Method, procedure, algorithm, system, and computer program for improving and attempting to optimize the performance of messaging campaigns, particularly to marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. A goal is to allocate the message alternatives to the customer population to optimize business objectives. The includes reading prior stage message state data pertaining to a prior stage including a cumulative number of trials and a cumulative number of successes for a particular message. Message performance results representing message trials and message successes from the previous stage based on the prior-stage state are then read, and a current message state is computed. A current message allocation is generated based on the current message state. Desirably the cumulative number of trials and the cumulative number of successes are discounted based on the age of the information. This inventive procedure may be applied to various message types including, for example, web site banner advertisements, electronic advertisements generally, email messages and promotions, and the like. In one embodiment, the messages are internet web site banner ads, trials are impressions of the ads presented to the user, and successes are measured by clickthroughs from the banner ad to the web site associated with the banner ad. Computer system, computer program, and computer program product associated with the inventive method and procedures are also provided by the invention.
摘要翻译：方法，程序，算法，系统和计算机程序，用于改进和尝试优化消息传播活动的性能，特别是在诸如因特网的交互式可测量介质上分发广告或其他消息的营销活动。目标是为客户群体分配消息替代品，以优化业务目标。这包括读取与前一阶段相关的前级消息状态数据，其包括累积的试验次数和针对特定消息的累积成功次数。然后读取表示基于前一级状态的前一级的消息试验和消息成功的消息性能结果，并且计算当前消息状态。基于当前消息状态生成当前消息分配。理想的是，根据信息的年龄，累积的试验次数和累积的成功次数将被打折扣。本发明的过程可以应用于各种消息类型，包括例如网站横幅广告，通常的电子广告，电子邮件消息和促销等。在一个实施例中，消息是互联网网站横幅广告，试验是向用户呈现的广告的印象，成功通过从横幅广告到与横幅广告相关联的网站的点击来衡量。本发明还提供了与本发明方法和程序相关联的计算机系统，计算机程序和计算机程序产品。

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