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    • 4. 发明授权
    • Techniques for advertising in electronic commerce
    • 电子商务广告技术
    • US08849693B1
    • 2014-09-30
    • US09352418
    • 1999-07-12
    • Lazar KoyfmanBhaskar PurimetlaJenny Jiang ChangJoshua Clark Bregman
    • Lazar KoyfmanBhaskar PurimetlaJenny Jiang ChangJoshua Clark Bregman
    • G06Q30/00G06Q90/00
    • G06Q90/00G06Q30/02
    • Disclosed is a system for performing online data queries and purchasing advertisements associated with business listings. The system for performing online data queries is a distributed computer system with a plurality of server nodes each fully redundant and capable of processing a user query request. Each server node includes a data query cache and other caches that may be used in performing data queries. The data query, as well as request allocation, is performed in accordance with an adaptive partitioning technique with a bias towards an initial partitioning scheme. Generic objects are created and used to represent business listings upon which the user may perform queries. Various data processing and integration techniques are included which enhance data queries. An update technique is used for synchronizing data updates as needed in updating the plurality of server nodes. A multi-media data transfer technique is used to transfer non-text or multi-media data between various components of the online query tool. Optimizations for searching, such as the common term optimization, are included for those commonly performed data queries. Also disclosed is a system for targeting advertisements that are displayed to a user of the system. Advertisements may also be purchased using this system. Advertisements are linked to the business listings that may result from a user query for particular types of businesses or listings.
    • 公开了一种用于执行在线数据查询和购买与商业列表相关联的广告的系统。 用于执行在线数据查询的系统是具有多个服务器节点的分布式计算机系统,每个服务器节点完全冗余并且能够处理用户查询请求。 每个服务器节点包括可用于执行数据查询的数据查询缓存和其他高速缓存。 数据查询以及请求分配根据对初始分区方案有偏向的自适应分区技术进行。 创建通用对象并用于表示用户可以执行查询的业务列表。 包括增强数据查询的各种数据处理和集成技术。 更新技术用于在更新多个服务器节点时根据需要同步数据更新。 多媒体数据传输技术用于在在线查询工具的各个组件之间传输非文本或多媒体数据。 对于那些通常执行的数据查询,包括用于搜索的优化,例如通用术语优化。 还公开了一种用于定向向系统的用户显示的广告的系统。 也可以使用此系统购买广告。 广告链接到可能由特定类型的商家或商家的用户查询产生的商家信息。