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    • 9. 发明申请
    • CALL ANALYTICS FOR MOBILE ADVERTISING
    • 呼叫分析用于移动广告
    • US20160335668A1
    • 2016-11-17
    • US14714141
    • 2015-05-15
    • Marchex, Inc.
    • Preston J. HillmanChris JonesAdarsh S. Nair
    • G06Q30/02
    • G06Q30/0256G06Q30/0267G06Q30/0276
    • A call analytics system for analyzing the effectiveness of advertising campaigns using performance data and call data. Specifically, the call analytics system evaluates the performance of different keywords in generating calls to displayed phone numbers. The call analytics system uses statistical techniques to correlate received calls to displayed phone numbers with those keyword or keywords that were associated with displayed advertisements. The system gives advertisers the ability to track and measure which keywords drive sales for mobile users that call advertisers directly from ads on their smartphones or other mobile devices. In some embodiments, the system uses the calculated effectiveness of certain keywords to recommend changes to present or future advertising campaigns of the advertiser.
    • 一种呼叫分析系统,用于分析使用性能数据和呼叫数据的广告活动的有效性。 具体来说,呼叫分析系统会评估不同关键字在显示电话号码的呼叫中的表现。 呼叫分析系统使用统计技术将接收到的呼叫与显示的电话号码与与所显示的广告相关联的那些关键字或关键字相关联。 该系统使广告客户能够跟踪和衡量哪些关键字为通过智能手机或其他移动设备上的广告直接呼叫广告客户的移动用户提供销售。 在一些实施例中,系统使用某些关键字计算的有效性来推荐对广告主的当前或将来的广告活动的改变。