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2. 发明申请

US20090248494A1 SYSTEM AND METHOD FOR COLLECTING AND TARGETING VISITOR BEHAVIOR 有权
标题翻译：用于收集和指导访客行为的系统和方法
公开(公告)号：US20090248494A1
公开(公告)日：2009-10-01
申请号：US12416005
申请日：2009-03-31
申请人： Geoffrey J. Hueter , Steven C. Quandt , Noble H. Hueter , Meyar Sheik
发明人： Geoffrey J. Hueter , Steven C. Quandt , Noble H. Hueter , Meyar Sheik
IPC分类号： G06Q30/00 , G06N5/02 , G06Q10/00 , G06F17/30
CPC分类号： G06Q30/0631 , G06N99/005 , G06Q10/00 , G06Q30/00 , G06Q30/0185 , G06Q30/0201 , G06Q30/0202 , G06Q30/0255 , G06Q30/0269 , H04L51/12
摘要： A system and method is disclosed for collecting website visitor activity for profiling visitor interests and dynamically modifying the content of the website to better match the visitor's profile. The visitor activity data is collected directly from the visitor's client browser or from the website's own web log information. The collected data consists of the page identifier, page links, and the previous page identifier. Similarly, the modified page content can be sent directly to the client browser or can be sent back to the website server for integration with the other page content. The collected data is stored in a database. Based on the amount of information collected on the visitor and the various items that are presented on the website, the visitors and items are profiled so that a visitor's response to other items can be predicted and recommended to the visitor. The recommendations can be requested and displayed directly by and to the client browser or the website server can make the request and subsequently display the matching content. The system has application in personalization, behavioral targeting, Internet retailing, social networking, affiliate marketing, and online advertising, to name but a few applications.
摘要翻译：公开了一种系统和方法，用于收集网站访问者活动以分析访客兴趣并动态修改网站的内容以更好地匹配访客的个人资料。访问者活动数据直接从访问者的客户端浏览器或网站自己的Web日志信息收集。收集的数据由页面标识符，页面链接和前一页标识符组成。类似地，修改的页面内容可以直接发送到客户端浏览器，或者可以发送回网站服务器以与其他页面内容集成。收集的数据存储在数据库中。根据访问者收集的信息量和网站上提供的各种信息，访客和项目进行了概览，以便访问者对其他项目的回应可以预测并推荐给访问者。可以直接向客户端浏览器请求和显示建议，或者网站服务器可以进行请求，随后显示匹配的内容。该系统在个性化，行为定位，互联网零售，社交网络，联盟营销和在线广告方面都有应用，仅举几例。

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